article thumbnail

How to find your niche in SEO

Search Engine Land

To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Throughout my career, I’ve delved deep into niche specialization to unearth my authentic voice and area of expertise. Herein lies the magic of niching down. SUBSCRIBE See terms.

Niche 121
article thumbnail

Dear SaaStr: Is a Big Market Really Better Than a Niche Market?

SaaStr

Dear SaaStr: Is a Big Market Really Better than a Niche Market? A big market is better than a small / niche market. All of these folks will leave over the coming months if you don’t continue to provide an environment that meets these goals. One of the best engineers. So learn why they are really there.

Niche 83
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. And although it is not necessarily against Google’s reviews update, it does not meet the guidelines. This is where smaller publishers, new media companies, and niche sites can move in and dominate.

Niche 141
article thumbnail

Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

On a larger scale, for a website about tech reviews, entities such as “smartphones”, “laptops”, and “gadgets” guide its overarching themes, signaling to search engines the primary subject matter. Keywords These are the specific phrases or terms users type into a search engine. Assess the competition.

article thumbnail

7 Tips To Explode Your Mortgage Lead Generation

ClickFunnels

Meet the Value Ladder Sales Funnel. 3 Build a Niche Mortgage Advice Website. One such asset could be a niche website that provides mortgage advice to a specific subset of mortgage seekers. It’s also the world’s second-largest search engine where people go to search for anything from how to cook pasta to how to get a mortgage.

article thumbnail

Does Google’s helpful content update penalize AI content?

Search Engine Land

Do search engines favor human-written content? However, many publishers fear that search engines like Google can penalize them for using AI-powered software like ChatGPT to produce content. Meets other Google’s webmaster guidelines like E-E-A-T. However, some can produce decent content with the proper prompt engineering.

article thumbnail

The two parts of E-E-A-T Google hasn’t told you about

Search Engine Land

Notability is incredibly specific to a niche (both for humans and Google). But Google is hyper-niche. For notability and credibility signals more generally, always consider these three aspects: Topical relevance : Niche-specific resources will “make you famous” with the niche audience.

Niche 140