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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. Why has Google been tweaking search ad prices?

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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Campaigns that don’t meet Google’s minimum Ad Rank threshold are automatically eliminated from the auction. How does Ad Rank work?

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What Is a Reasoning Engine?

Salesforce

Automation of such routine business tasks requires simulating human intelligence by making AI function as a reasoning engine. What is a reasoning engine? A reasoning engine is an AI system that mimics human-like decision-making and problem-solving capabilities based on certain rules, data, and logic. A pigeon is a bird.

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Braindates Are Open for SaaStr Europa: Meet Your Mentors

SaaStr

SaaS Pricing Strategies that Work: How to Design an Optimal Pricing Model with FastSpring’s VP Product Kurt Smith. Scaling Engineering Teams to the Fast Growth Challenges: The 20/40/80/160 Team Milestones with Zendesk’s Director of Engineering Pierre-Alain Bouchard. Happy Brain-dating!

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The Top 20+ SaaStr Surveys On Freemium, Discounts, Paid Pilots, Raising Prices, And Much More

SaaStr

59% of you have raised prices this year. I think most of us have found our pricing is more elastic than we thought. The related question then becomes do you raise prices on existing customers — or just new customers? Zoom works well for first meetings. It always helps, if you get and make the meeting happen.

Price 115
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10 major pricing mistakes you should avoid

PandaDoc

Pricing is a major force that impacts all facets of your business operations. In this article, we go over the main pricing mistakes you should steer clear of in your efforts to optimize pricing and generate more sales. With that in mind, let’s review what not to do when it comes to pricing. Determine the full cost.

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How to Raise Prices for Existing Customers

ConversionXL

But that’s not why raising prices is so difficult. Instead, poor planning is to blame: Companies neglect to plan a price increase until there’s a financial squeeze or, for the thirtieth time, a customer confides that, “You know, you really ought to charge more.”. What’s at stake: The exponential impact of a price increase.

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