Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Search Engine Land prides itself on sharing the news as it breaks. The blogs for the major search engines are also important reading for new feature announcements and other important updates. Search Engine Land has its own newsletter.

X-functional 96

X-functional Retail Engineering Follow-up 96

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 116

Retail X-functional Launch Non-Profits 116

SaaStr

OCTOBER 3, 2023

In startups, founders and teams often wear many hats — figuring out what to prioritize, developing and implementing all types of demand gen strategies, attending events and networking, and founder-led sales. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth.

B2B 116

B2B GTM Objectives and Key Results Sell 116

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Social Media Terms - X. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function.

Networking 101

Networking X-functional E-commerce Follow-up 101

Martech

JUNE 21, 2023

I was working in engineering for a high tech company and realized that growth within that company, in an engineering role, was not going to be available to me. I didn’t have an engineering degree. Where we’ve come to is, we always ask ourselves “Is this enabled by AI and is AI critical to its function?”

X-functional 102

X-functional Technology Technology Construction 102

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Hubspot

SEPTEMBER 2, 2020

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. This includes ensuring you don't stretch the truth or lie about your product or service (including pricing, functionality, release date, current customers, etc.)

X-functional 101

X-functional Non-Profits Promote Trust 101

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. To reach your competitors’ customers, use your network: Who do you know? Run a functional investigation. The limits of competitive analysis. is probably random.

UX 126

UX X-functional A/B testing User Experience 126

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. The growth engine from both sales and marketing should to be working before you add gas to it. They grew 2.5x

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Sales Hacker

MARCH 25, 2025

And this is why it’s a key on lock before we’d have to build either extremely complex programs or automations to handle all the, if this, then that, or all the permutations of life or the complexities, if this customer has this policy or has this kind of as a high network individual, then do this or do that. Typical SaaS model.

GTM 67

GTM X-functional Start-ups Relationship building 67

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. Step 2: Look at the full results.

Real Estate 117

Real Estate Clients Networking Follow-up 117

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 78

X-functional Referrals Sales Follow-up 78

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Note: Often, people cannot get this report to function properly.

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Search Engine Land

APRIL 14, 2023

To avoid creating duplicate content issues with Google, you have to add the noindex meta tag to the test server (or block it in robots.txt): <meta name="robots" content=" noindex, nofollow " /> This tells the search engine to ignore this site version. This motto also applies to search engine optimization. A test server.

UX 99

UX X-functional User Experience Technology 99

SaaStr

MAY 24, 2023

If Fancy Firm X emails you, it doesn’t mean they’re interested. Founders have many jobs: to build a product, get customers, stand up a marketing function, manage a team, manage your burn, fundraise, and get an office space. Not everyone has a huge network, so one hour a week isn’t the worst use of your time. Play the long game.

X-functional 19

X-functional Legal Growth Start-ups 19

SaaStr

JULY 10, 2021

Do you go with an outside individual or someone in your network? Join 10,000 fellow founders, investors and execs for 3 days of unparalleled networking and epic learnings from SaaS legends and more! . At the beginning, my vice presidents were engineering, and product, and a designer. Nikos : What about functions?

Finance 104

Finance X-functional Start-ups Trust 104

Hubspot

SEPTEMBER 13, 2014

Incorporating keywords will boost your SEO and help you become found on LinkedIn and your LinkedIn profile found by search engines. Simply hit the “X” next to the skill you would like to delete. 8) Use the "Alumni Search" Function. Click the pencil and you will see your "skills and endorsements settings."

X-functional 78

X-functional Objectives and Key Results Follow-up Networking 78

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Sales Hacker

SEPTEMBER 29, 2020

I’m not a lawyer, I’m actually an engineer by classical training, and it’s been a fun and interesting ride to work with this community. And made a lot of sense that I felt the confidence that I also have the networking side of Boston, a great, great startup community and really welcoming, and really helpful.

Contract 119

Contract X-functional Objectives and Key Results Legal 119

ConversionXL

MARCH 24, 2016

Leading indicators can be usually be further broken down into three categories ( according to Richard Price , founder of Academia.edu): Network density: friend or following connections made in a time frame. The famous idea here is that, fire engines correlate with house fires, but that doesn’t mean that fire engines CAUSE house fires.”.

Conversion 77

Conversion A/B testing X-functional Technique 77

Sales Hacker

SEPTEMBER 28, 2021

In this episode of the Sales Hacker Podcast, we have Hakim Myers , Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. He recruits for people, finance, and legal functions, and he’s been in startup land since 2013. powered by Sounder. Head to Outreach.io/onOutreach

Negotiate 105

Negotiate X-functional Legal Finance 105

Heinz Marketing

MAY 16, 2022

You may say, “I’m not a right fit for you because of X, Y, and Z,” but you still made an impression and made it clear who you are best for and that person knows other people that work for or lead companies or lead functions that could need you. . I’m a big believer in cross-functional alignment.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

Heinz Marketing

APRIL 26, 2021

We used to do this audio-only, on demand on Funnel Media Radio Network. In a modern environment, what are the best ways to lock down on a design that is functional, efficient, and sort of your control variable? I will be honest, we are not reinventing the wheel with anything, any crazy new functionality or tool.

Pipeline 126

Pipeline Sales Quota Up-sell 126

Hubspot

MARCH 10, 2016

Facebook is a social network you're likely quite familiar with already -- but it has become so much more than just a platform to publish content and gain followers. Websites that receive many inbound links can be more likely to rank higher in search engines. Learn more about evergreen content and why it's important here.). 38) Google+.

Networking 78

Networking Engineering Non-Profits Follow-up 78

Hubspot

OCTOBER 10, 2018

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." AR is now so popular that multiple social networks, businesses, and retailers use the technology. With projection-based AR, you could project a functioning keyboard on your desk. Cameras and Sensors.

Transportation 101

Transportation Drivers/motivators Healthcare Electrical Engineering 101

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. A person receives an email about an endorsement, they visit the platform to view it, and then they’re nudged to endorse people in their own networks.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

SaaStr

DECEMBER 17, 2019

If engineers are doing days or weeks or even sometimes months of work to install something, it’s incredibly unlikely that they’re going to quickly rip it out and change it. So we’re trying to identify the lowest level engineer, build a fantastic experience for them. As such, we do a lot of things very differently.

Finance 85

Finance X-functional Non-Profits Launch 85

Heinz Marketing

JANUARY 18, 2021

If you’re listening to us live on the Funnel Media Radio Network, thanks so much for joining us. It was kind of the Uber for X age. Most of them were, if not all of them, were from my personal network. Creating a revenue growth engine is no small task, nor is it one that can be done overnight.

Pipeline 124

Pipeline Consult Sales Start-ups 124

SaaStr

JULY 24, 2019

This is pretty simple, but when I look at this industry, a lot of times what I see is organizations crafting pricing packages that would enable, for example, an enterprise-wide license, where an organization pays you X amount of money, and they have unlimited seats, unlimited usage. We’ve added a technical account manager function.

X-functional 63

X-functional Engineering Clients Start-ups 63

Hubspot

SEPTEMBER 5, 2018

Here is what they look like on different search engines: The greenbar SSL is essential when conveying a trustworthy and reputable website, as it is something that all major ecommerce sites should have. Studies show that 74% of people rely on their social media networks for information about purchasing decisions. Greenbar SSL.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

Heinz Marketing

JULY 13, 2020

And I hope for those of you that are listening live on the Funnel Media Radio Network that you are doing so as you wind things down for a holiday weekend here in the US. Creating a revenue growth engine is no small task, nor is it one that can be done overnight. ” Some of the people asking that, I know well.

Pipeline 90

Pipeline Referrals Cold Call Sales 90

Heinz Marketing

JUNE 7, 2021

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. We have employee networks where folks can come. You can even ask Alexa!

Pipeline 129

Pipeline B2B Sales Cross-sell 129

SaaStr

FEBRUARY 25, 2020

Because it’s not so much focused around X, Y, Z NPS score. One of the things to keep in mind is while different generations and different functional areas depending on what role you’re selling to are going to want to be engaged with differently. Supersmart people, but they’re basically what we call value engineers.

Prospecting 95

Prospecting Customers Promote X-functional 95

ConversionXL

JUNE 26, 2017

Organize growth into a cross-functional team. Sujan Patel : Content As A Growth Engine. Value = ( knowledge + Skill ) x Attitude. Elite Camp was an all-around amazing event – quality networking, cutting-edge learning, and a great venue. Bigger changes are more likely to change user behavior. Customer State. Common goals.

UX 85

UX Cross-sell A/B testing Government 85

SaaStr

APRIL 23, 2019

Building the basic functionality. And we had a lot of experience with payments, and engineering, but with U.S. It was basically engineering and design. And coming from Brazil without a big network in Silicon Valley, un-launched, without a website, it was actually really hard to recruit the first ten people.

Launch 85

Launch Pitch Niche Negotiate 85