Remove Engineering Remove Niche Remove Promote
article thumbnail

What is generative engine optimization (GEO)?

Search Engine Land

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. SEO primarily targets traditional search engines like Google, whereas GEO is designed for the dynamic world of generative AI and answer engines.

article thumbnail

2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

article thumbnail

Your top B2B YouTube ads questions – answered

Martech

Consider this: YouTube has over 2 billion monthly active users globally and is the second-largest search engine in the world. Medical device company Create custom audience segments based on smaller, niche competitor websites that sell the same type of product as you. Remember that celebrities rarely promote the content themselves.

B2B
article thumbnail

Growing Pains: The Problems Plaguing Startups and How to Solve Them

Hubspot

You need a team behind you to make your engine operate efficiently. Another option is to offer coupons in exchange for emails (to send promotional emails). Other ways you can differentiate your startup include: Focusing on unique selling points and niche markets. Building a Strong Team Sometimes, going solo isnt the way to go.

article thumbnail

YouTube: One of the Biggest Missed Opportunities in B2B Marketing

Sales Hacker

YouTube is more than just another social channel YouTube is both a media channel AND a search engine that presents both organic AND paid marketing opportunities. As a search engine YouTube is the second-largest search engine in the world, with people actively searching for solutions, tutorials, and insights. How-to videos.

B2B
article thumbnail

LinkedIn: The marketer’s guide

Martech

Brand visibility: Just like websites, a well-optimized company page improves your search engine ranking. Sponsored Content: Promote organic posts to a wider audience. Thought Leader Ads : A post from an employee or industry expert is marked “Promoted by [company]” and distributed to a targeted audience.