Sales Hacker

APRIL 4, 2025

Were calling this the rise of the GTM AI OS a coordinated, AI-driven backbone that connects marketing, sales, CS, and product into a single motion. In this newsletter: The GTM AI Operating System (GTM AI OS): A new architecture emerging across sales, marketing, CS, and product. Not through more software, but through system design.

GTM

Salesforce

MAY 20, 2025

This prompted the Salesforce AI Research & Engineering teams to create a comprehensive benchmark specifically designed to evaluate how AI agents perform across complex enterprise workflows in both text and voice environments. appointment scheduling, credit card services) with unique functions and data schemas.

E-commerce

Sales Hacker

AUGUST 11, 2025

Since joining in 2021, Stevie has scaled the company from sub-$20M ARR to north of $100M, navigated 40+ copycat competitors, rebuilt both pre- and post-sales engines, and led Vanta’s expansion from SMB into enterprise. Watch: [link] 06:25 — The undeniable product-market fit that convinced Stevie to join Vanta.

GTM

Salesforce

DECEMBER 20, 2024

Your company may be exploring Agentforce Salesforce’s artificial intelligence (AI) platform and learning about its capabilities to improve productivity. Having the prompt template saves users time, because they wont have to provide the same information each time they use this functionality.

X-functional

Sales Hacker

MARCH 4, 2025

Your go to market motion has to be driven by the product. It has to be driven by what the product can do and the value that the product drives for the customer. And the reason we had very strong PLG motions was that the, is that the product is incredibly intuitive and delightful. That’s just marketing.

GTM

Sales Hacker

JULY 1, 2025

Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach. They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine.

GTM

Hubspot

APRIL 23, 2025

They partnered to produce BMW vehicles in China, helping BMW expand in a highly regulated market while Brilliance gained access to BMWs engineering expertise. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. Tech companies co-developing a product, then parting ways once its launched.

X-functional

Sales Hacker

MARCH 25, 2025

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. How enterprise teams are already deploying autonomous agents in production. Previously to that, it was the global VP of product for SAP, focused on the CRM and sales cloud. Why traditional SaaS pricing models (like per-seat) dont work in the agent era.

GTM

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Product and Go-To-Market. And that’s people.

GTM

Martech

JANUARY 19, 2025

Michele Nieberding, Director of Product Marketing for MetaRouter, said social media platforms evolve and die, mentioning Vine and MySpace as social media platforms of the past. Chris Brownlee, VP of Product at Yext, also discussed how apps give way to new apps. I think this is an opportunity, not just to diversify, but to innovate.

X-functional

Sales Hacker

JANUARY 7, 2025

It helps me and the team be so much more productive. Because I think when you start having the signal that, I’ve got a product market fit, I’ve got organic traction, I can win, I can keep my customer. And this year I came back to work and had so many emails in my inbox the number was scary. Okay, let’s go on invest.

GTM

Sales Hacker

JUNE 24, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. Navigating payroll, benefits, and compliance shouldn’t slow you down. That’s where TriNet comes in. Vera Kutsenko: Hi everyone.

GTM

Martech

JUNE 13, 2025

But in reality, search engines and generative search are experiential competitors, not direct ones. An SEO mindset sounds like: “If we target keywords X with content Y and build Z backlinks, we should rank on page one and drive conversions.” Many people treat traditional search and LLMs as a binary choice — one or the other.

X-functional

Salesforce

OCTOBER 29, 2024

Our tiger team created a competitive matrix with the requirements for our new platform: Functionality. We took price out of the equation – functionality was our first priority. For example, I might have X amount of dollars to implement ServiceNow, but then I need to connect that to Salesforce. Implementation.

Service

SaaStr

JUNE 12, 2025

” “What’s the relationship between our engineering sprint velocity and customer satisfaction scores?” ” “Which marketing campaigns are generating leads that actually convert to high-value customers?”

B2B

Sales Hacker

AUGUST 5, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Gaurav Agarwal is the COO of ClickUp, where he’s helped scale the company 17x in two years and cut CAC by 3x—all while leading across marketing, product, sales, and services. I did that, but then I did product. I left banking.

GTM

Sales Hacker

MAY 20, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. I hear, at least on the marketing side, but across all functions is I wish we hired rev ops sooner and brought ops in sooner.

GTM

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication. So number one is the modern CFO wants to be, and should be deeply integrated into go to market and product. And when you think about that role, it’s cross functional. 26:59 The commoditization of funding.

GTM

Sales Hacker

JULY 8, 2025

06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around. 28:36 What makes a true AI-native product (and why Coffee is built different). 47:45 Data as the new moat: how to build durable product advantage in the AI era. Doug is a multi-time founder and product leader.

GTM

Sales Hacker

AUGUST 8, 2025

In SaaS, speed used to be dictated by product. Engineering velocity set the pace: you could only go to market as fast as you could ship features, fix bugs, and roll out integrations. That closes the gap between product shipping and the market knowing about it. GPT-5’s impact on go-to-market is bigger than most people realize.

GTM

Sales Hacker

FEBRUARY 18, 2025

Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. But prior to that, you were an operating partner at Fractal Software, uh, where you helped launch dozens of vertical software companies, which is super cool and helps them kind of find product market fit.

GTM

Sales Hacker

JUNE 3, 2025

Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especially across Europe, the Middle East, and Africahelping to localize strategy, scale high-performing sales teams, and bring new ad products to market. And Lycos, which was one of the first search engines had, was located outside the Boston area.

GTM

Sales Hacker

APRIL 1, 2025

The moments when you’re not in the class and seeing the, the services team hanging out with the sales team, the product folks hanging out with the CS folks, those bond bond bridges that become very vital in day-to-day work. And, um, having a point of view about Dynamics plus the other Microsoft products. The other thing is just.

GTM

SaaStr

APRIL 8, 2025

Previously a Director of Engineering at Facebook and VP of Engineering at VMware, she brings deep technical expertise to evaluating early-stage AI companies. One top-five global bank’s chief data officer admitted they had 150 GenAI projects in the lab – but zero in production. We can do it in X time for Y cost.”

X-functional

Hubspot

FEBRUARY 26, 2025

Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing. Revenue forecasting also contributes to other key business functions, including: Sales. Ultimately, it keeps us all aligned on our goals. Adjust in real time.

X-functional

Martech

APRIL 16, 2025

Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. What to watch out for : The solution follows pre-set rules, such as “if X happens, do Y,” without evolving. 2025 is shaping up to be the year of AI or is it?

Price

Hubspot

FEBRUARY 12, 2025

During a brainstorming session one day, he suggested building an AI product that could generate passive revenue for us. So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. Our programming team built a context engine using Large Language Models (LLM).

Minimum Viable Product

SaaStr

JUNE 23, 2025

months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. Enterprise-Grade at Scale Major companies like Zillow and HubSpot use Replit for production systems.

X-functional

Sales Hacker

MAY 27, 2025

With over two decades at the forefront of techs biggest transformationsfrom on-prem to cloud to AISean offers a rare, long-term view on how to build companies and go-to-market engines in the face of massive disruption. They’re looking at product and eng and how, you know, my time to development speeds up.

GTM

Sales Hacker

APRIL 22, 2025

She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams. She has also led high-performing teams at Armada, Engine, Outreach, and ThousandEyes. 07:24 Use outcomes and data to differentiate your AI product. 07:24 Use outcomes and data to differentiate your AI product.

GTM

SaaStr

JULY 12, 2025

But to start it’s amazing: You can build an “app” just by, well imagining it in a prompt Replit QA’s it itself (super cool), at least partially with some help from you and … then you push it to production — all in one seamless flow. To build a real, enterprise grade product folks would actually pay for. Pure dopamine hit.

X-functional

Sales Hacker

APRIL 15, 2025

Sign up here: [link] GTM 142 Episode Transcript Udi Ledergor: Just focus on building a great product people love. You need to understand who your audience is and what value the company, the product, and the service provide. They bring in marketing too early before there’s any sliver of product market fit.

GTM

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. What is a recommendation engine, exactly? How Recommendation Engines Benefit Sites.

UX

The 5% Institute

DECEMBER 17, 2019

Engineer to sales; no matter what new role you may be taking up in the sales world, this can be a bit of a career change. However, if you put in the hard work that got you to become an Engineer in the first place, continue learning with an open mind, and execute what you learn – you can potentially have an excellent career in sales.

Engineering

SaaStr

FEBRUARY 12, 2021

.” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. No doubt in the early days it’s sort of true.

X-functional

Sales Hacker

AUGUST 7, 2024

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. Should your sales engineers also implement the software? How easy is it to implement your product?

Go To Market

Search Engine Land

MARCH 15, 2023

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. A confused engineer does not take action. Critical thinking. More on this below.)

Product