Salesforce

JANUARY 9, 2025

Inbound marketing focuses on catching the attention of the target audience via channels such as content marketing, search engine optimization (SEO) , and social media. And customer relationship management (CRM) integration also significantly improves the sales process by centralizing customer data and sales activity.

Closing 98

Closing Represent Territory Lead generation 98

Martech

DECEMBER 20, 2024

Enhancements to the Atlas Reasoning Engine. Enhanced Atlas Reasoning Engine The Atlas Reasoning Engine has been improved with advanced reasoning and retrieval augmented generation (RAG) so agents can handle more complex, multistep questions and provide more accurate and precise answers. The Agentforce Testing Center.

CRM 109

CRM Engineering Clients Represent 109

Martech

DECEMBER 3, 2024

These tools, powered by generative AI engines from OpenAI, Google, Anthropic, Meta and others, offer complementary solutions rather than direct competition. RAG, the most common method, looks up data from internal databases and feeds it into the prompts given to the LLM engine. Would you go all DIY?

CRM 131

CRM Technology Technology Engineering 131

Highspot

JULY 7, 2025

Increased customer lifetime value (CLV): Focusing efforts on high-potential existing customers and qualified new leads at specific high-value accounts greatly enhances the odds of building and sustaining long-term relationships with those buyers.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Salesforce

NOVEMBER 18, 2024

These agents generate responses that are consistent with your company’s brand voice and guidelines using trusted business data, including Salesforce Customer Relationship Management (CRM ) data, external data from Data Cloud , and more.

Service 52

Service Non-Profits Territory Trust 52

Highspot

JULY 3, 2025

Enablement focusing on content management Through marketing and sales team collaboration, B2B sales enablement teams can turn their attention to: Content marketing: Developing detailed assets that can be leveraged for account-based selling, ad-hoc prospect and customer engagement, and content management.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Salesforce

APRIL 2, 2025

Here’s an example: A software engineer at a major airline tries out a new SaaS product it’s a snippet of code that records the sessions of people who visit the airline’s website. It’s easy enough for the engineer to use on their own, and they find value in it.

Product 86

Product Territory Sales Price 86

PandaDoc

MARCH 25, 2025

Smaller teams with heavier workloads Enterprise teams have dedicated proposal writers, contract specialists, and sales engineers. Your sales professionals are likely doing it all: prospecting, selling, creating proposals, and managing customer relationships. This often leads to relying on manual processes that hold you back.

E-commerce 52

E-commerce Contract Legal Sales 52

Salesforce

NOVEMBER 15, 2024

This comprehensive but easy-to-use tool helps you optimize your AI adoption, letting you explore countless customer relationship management (CRM) use cases and compare how LLMs fare in terms of accuracy, cost, speed, and trust. That’s why we launched the LLM Benchmark for CRM.

CRM 119

CRM Trust Customer Relationship Management Launch 119

Highspot

JULY 9, 2025

If a sales rep or channel team is working with an engineering lead in the evaluation stage, AI can surface a technical comparison sheet and a case study from a similar vertical without digging through a content library or guessing what to send. – Managers can coach using buyer conversation data and AI feedback.

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Salesforce

MARCH 26, 2025

AI for content generation and optimization AI can help produce search-engine-optimized (SEO) blog and social media posts and optimize emails while maintaining brand voice and consistency. Tips for improving SEO with AI-generated content 68% of shopping experiences start with a search engine.

Price 52

Price Campaign A/B testing CTR 52

Salesforce

OCTOBER 29, 2024

We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution. This was a huge shock — but as my company’s VP of global technical support, I quickly saw an opportunity to improve our technology.

Service 69

Service Customers X-functional Pharmaceutical 69

Salesforce

JULY 23, 2025

This guide brings them to life with practical strategies, real solutions, and smart uses of tools like customer relationship management (CRM). What we found were some of the most common — and pressing — challenges small and medium businesses (SMBs) face today.

CRM 52

CRM Trust Growth Follow-up 52

Sales Hacker

JUNE 17, 2025

And the we’re going all in is I’m just only gonna hire AI marketers, prompt engineers, and Go-To-Market engineers. And you know, I use product to talk about engineering, product design. Because the engineers were like, okay, hold on. Who are these posers who get to have engineering in their title?

GTM 88

GTM Customers Construction X-functional 88

Sales Hacker

JUNE 24, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. We’re very engineering product heavy from like a headcount perspective. So that’s most common. That’s very rare.

GTM 70

GTM Legal Contract Go To Market 70

Salesforce

FEBRUARY 24, 2025

Thats where software-as-a-service customer relationship management (SaaS CRM) yes, its a mouthful can make business easier. Software-as-a-service customer relationship management (SaaS CRM) is a cloud-based solution that helps small businesses manage customer relationships more efficiently.

CRM 52

CRM Customer Relationship Management Relationship Management Price 52

Salesforce

JULY 7, 2025

Enhances search engine optimization (SEO) performance : By suggesting keywords , analyzing competition, and tracking rankings, AI helps improve search engine visibility and attract organic traffic. Content optimization with search AI-powered content optimization can improve your website rankings on search engines.

Objectives and Key Results 52

Objectives and Key Results E-commerce CRM A/B testing 52

Salesforce

JUNE 18, 2025

A solid customer relationship management (CRM) solution built for small businesses. That’s why the first step to using AI isn’t just picking the right tool. You have to make sure all your customer data is connected in one place. And the easiest way to do that? Customer expectations are rising and competition is fierce. Keeping them?

CRM 52

CRM Up-sell Start-ups Growth 52

Salesforce

JUNE 30, 2025

This includes creating and managing online stores, processing transactions, and engaging with customers effectively. The templates are search engine optimization (SEO) friendly due to their responsive design, which improves page load speed and mobile-friendliness.

Cross-sell 52

Cross-sell CRM B2C Up-sell 52

Sales Hacker

FEBRUARY 4, 2025

If hopefully your CFO is doing enabler partnership, rather than I’m going to call you out on watching you, that makes it pretty easy for, and the invite for all the other execs, especially obviously go to market and tech, I’m sorry, engineering to bring them into the fold. You better have a good engineer. I spoke to him.

GTM 88

GTM Finance Cross-sell X-functional 88

Martech

FEBRUARY 17, 2025

Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particularly in the B2B SaaS sector.

GTM 117

GTM Engineering Customer Relationship Management Lead generation 117

Martech

DECEMBER 30, 2024

Dhillon added: Marketers will use modern DXPs with the CMS, Personalization Engine, real-time CDP, LLMs plus RAG (retrieval-augmented generation) , and automation tools to accomplish this. Real-time audience and content insights combined with on-brand genAI will make hyper-personalization at scale a reality.

Retail 113

Retail CRM B2B Education 113

Martech

FEBRUARY 11, 2025

Below are just a few of the systems we use to turn webinars into growth engines but seeing how they work matters. From preserving UTM data to hyper-targeted LinkedIn outreach, these tactics turn webinars into scalable growth engines. This ensures no lead falls through the cracksand every interaction feels intentional.

CRM 108

CRM Lead generation Engineering Consult 108

Salesforce

APRIL 24, 2025

Built right into your customer relationship management (CRM) system, an AI agent acts as your personal assistant for sales, marketing, commerce, service and more. It also suggests discounts for slow-moving items and creates search engine optimization (SEO) friendly content to attract more buyers. Whats an AI agent, again?

Teamwork 95

Teamwork CRM Appointment Campaign 95

Salesforce

MARCH 24, 2025

And rigid, siloed workflows that prevent bots from accessing customer relationship management (CRM) data and past customer interactions means you guessed it more disconnected and inefficient support. In both cases, Agentforce knows when to connect customers to a sales development rep or support engineer, if needed.

Customer Relationship Management 87

Customer Relationship Management CRM Engineering Relationship Management 87

Salesforce

FEBRUARY 18, 2025

Small businesses are increasingly adopting artificial intelligence (AI) , data management, and customer relationship management (CRM) systems. Data management tools help you keep everything organized and easy to access, so you can make smarter choices faster. more likely to invest in AI than declining SMBs.

Drivers/motivators 59

Drivers/motivators CRM Growth Technology 59

Salesforce

MAY 13, 2025

To help navigate the digital landscape for small businesses, we sat down with Boon Lai, SVP of Growth Marketing at Salesforce, to discuss how artificial intelligence (AI) and customer relationship management (CRM) are helping businesses expand and scale. Were a mighty team and Im so proud of the accomplishments thus far.

CRM 59

CRM Growth Trust Start-ups 59

Martech

FEBRUARY 26, 2025

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. Source: Engineering Data Mastery: Beyond Customer Obsession, from Virtusa. Email: Business email address Sign me up!

CRM 63

CRM Customer Relationship Management Relationship Management Engineering 63

Salesforce

MARCH 25, 2025

Search for grants through databases like those linked above or by searching for terms like “small business grants” or “grants for [your business type or industry]” via your preferred search engine. SBA funds Small Business Association (SBA) partners with approved lenders to provide government-backed loans to SMBs.

Real Estate 90

Real Estate Government Finance Growth 90

Salesforce

APRIL 16, 2025

It can help you: Improve sales forecasting by predicting demand and managing inventory. Enhance customer relationship management (CRM) by spotting churn risks and recommending engagement strategies. Examples of predictive AI models Recommendation engines: Suggest products based on browsing and purchase history.

E-commerce 59

E-commerce Healthcare CRM Finance 59

Salesforce

JUNE 2, 2025

And that starts with a customer relationship management (CRM) tool. A CRM helps you keep track of leads and manage customer relationships. Turn your social media into a growth engine Learn how to create a social media strategy that grows your brand and drives real results.

Minimum Viable Product 52

Minimum Viable Product Legal CRM Launch 52

Salesforce

MARCH 31, 2025

The all-in-one customer relationship management (CRM) tool The good news is, you only need one tool. Customer relationship management (CRM) tools offer comprehensive analytics to help you track your business’s performance, sales pipeline, and financial health. And the best part? AI can help with everything.

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

Salesforce

NOVEMBER 4, 2024

Customer relationship management (CRM) By implementing a CRM system , you can centralize customer data , monitor interactions, and deliver personalized experiences. Search engine optimization (SEO) is a great way to build your store.

E-commerce 59

E-commerce Promote CRM User Experience 59

Salesforce

MAY 28, 2025

Marketing AI : Give your marketing efforts a great boost with features like segmentation , end-to-end campaign management, real-time engagement tracking, and performance insights. AI CRM : Customer relationship management (CRM) gives you everything weve just listed, plus more.

Customers 52

Customers CRM A/B testing Pipeline 52

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Links continue to be one of the most important external or “off-the-page” signals that can help a website rise in search engine rankings.

Engineering 141

Engineering User Experience Territory Follow-up 141

Smarter With Gartner

JULY 30, 2021

To improve the overall UX quality, software engineering leaders should deploy a design system — a set of reusable design assets and presentation layer code components that are governed by clear standards to build various digital products. Download eBook: 3 Key Goals for Software Engineering Leaders to Sustain Digital Momentum.

UX 104

UX Engineering Product Government 104

Salesforce

JUNE 2, 2022

This blog will look at strategies and tactics for creating, managing, and measuring pipeline with a focus on how our team at Salesforce does it. How Salesforce manages pipeline. At Salesforce, every potential deal is recorded as an opportunity in the Salesforce CRM (customer relationship management platform).

Pipeline 98

Pipeline Engineering Growth Territory 98