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Walmart launches Roblox metaverse experiences

Martech

Walmart’s virtual hubs on the site will invite users to explore, play virtual games, listen to music and see other entertainment, as well as collect virtual merchandise, known as “verch.”. The Immersive games and other experiences are aimed at discovery of the Walmart brand and their products at the top of the marketing funnel.

Launch 113
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8 Twitter alternatives marketers need to know about

Search Engine Land

Threads Active users: 30 million Meta’s Twitter alternative Threads launched yesterday , with 5 million people signing up in the first few hours. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard. It’s worth noting that Meta’s other brands, such as Instagram, launched without ads.

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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste. It also provides up-to-date performance data in order to optimize campaigns on-the-fly.

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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The ridesharing experience and media ecosphere show how hundreds of millions of North American customers annually are getting from place to place for travel needs and entertainment. He added, “At launch, a rider will only see one poster ad during each ride. The company has 26% of ridesharing’s U.S. Growing ad network. Measurement.

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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Skeptics might say no. Data Source: Lucid.

Product 101
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Where your product or service fits into the market. Promotion channels. Users should easily understand which assets are promoted on which channels and the distribution schedule. Positioning.

Campaign 149
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5 reasons why marketers should consider TikTok for B2B

Martech

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. What this tells me is that video production quality will be a focus. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. are 50 and up.

B2B 119