Remove Entertainment Remove Networking Remove Promote
article thumbnail

Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Video content : Producing videos to educate, entertain or inform your audience. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. What does content marketing include? Google Ads).

article thumbnail

B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.” The decision-makers you’re trying to reach are human too.

B2B 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

But don’t promote those services with your ads, promote your lead magnet instead. Another great platform to promote your legal services on is LinkedIn. Also, remember that LinkedIn is a professional social network, not a personal one, so keep your personal drama, controversial opinions, politics, etc.

Referrals 237
article thumbnail

8 Promotional Videos You Might Actually Enjoy Watching

Hubspot

People not only seek out these video ads, but they share and discuss them with their networks. One of the primary reasons video ads fail, regardless of whether they''re TV ads, pre-roll ads, or digital video promotions, is that they focus on their brand message rather than quality content and engagement.

Promote 78
article thumbnail

The power of curated content in B2B marketing

Martech

Key takeaways: Content curation involves carefully selecting and promoting valuable content for your audience. You should add your own helpful insights to the pieces you promote. When you share something, you create an implicit connection between yourself and the sources you promote.

B2B 139
article thumbnail

The Ultimate Guide to Event Marketing

Hubspot

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. How about a fun, socially-distanced 5K or golf outing?

article thumbnail

Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

Gaming 84