Search Engine Land

FEBRUARY 2, 2024

of people think AI content is equal to or better than human writing? With so much AI-generated content generated in the last year, it has become harder to distinguish whether a human wrote it unless there is a label. So the question is: why stop writers from using AI? Are there any ethical concerns?

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Search Engine Land

APRIL 12, 2024

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. Why we care. Business email address Subscribe Processing.

E-commerce 115

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G2

JULY 31, 2023

A year ago, if I’d said “ AI " at my dinner table, my (mature) family wouldn’t have known what I was talking about. Except for the kids, of course. The kids already know everything.

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Martech

SEPTEMBER 1, 2023

It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly.

Territory 128

Territory Government Technology Technology 128

Salesforce

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. It helps to follow a framework. And that’s being charitable.

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Pharmaceutical Technique Healthcare Trust 111

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? Maybe you are playing with the idea of using AI for tangential SEO. Or you simply want to learn more about the state of AI for SEO. Whichever is the case, these companies using AI for SEO will provide you with the inspiration you need.

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Salesforce

DECEMBER 5, 2023

And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Do your developers have the skills to build AI and generative AI apps? Watch & learn 1.

Healthcare 122

Healthcare CRM Engineering Start-ups 122

Martech

DECEMBER 20, 2023

Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? Special note: Chris is one of our go-to experts on AI — he knows his stuff.

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Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. But managing client expectations remains critical.

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Martech

JANUARY 22, 2024

What has changed is the impact the results have because of how many decisions are now made by AI. Bhuva Shakti is a Wall Street veteran who now works as an advisor specializing in digital and AI ethics transformation. When you write an AI algorithm it’s not going to do one-time processing,” said Shakti. “It’s

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Martech

DECEMBER 27, 2023

5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Today: CRM. Michael Baumgaertner. Here’s how.

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Salesforce

FEBRUARY 26, 2024

And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important. Many companies around the world have met this challenge by visualizing their data and uncovering valuable insights with Tableau, the world’s leading AI-powered analytics and business intelligence platform.

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Salesforce

MARCH 28, 2023

The Trailblazer’s view Generative AI is the talk of Silicon Valley. Kumail Nanjiani, who played a developer on the hit HBO show, said it will be essential for companies to use the emerging technology with ethics in mind. But to a former star of “Silicon Valley,” it’s also concerning. He studied computer science in college.

Customer Relationship Management 98

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Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Trust 111

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Hubspot

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. Use trusted software.

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Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models.

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Search Engine Land

FEBRUARY 27, 2024

AI improvement seems positive, but it’s not so clear-cut. Legal and ethical issues surround the technology. Why do AI bots like GPTBot crawl websites? The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. But I truly believe there’s much more to gain than lose by fully (and responsibly) embracing GPTBot.

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Salesforce

DECEMBER 11, 2023

And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How do we integrate AI into our strategy? How will AI work with our existing platform? How will we know AI will target customers the way we want? What is AI in email marketing?

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Salesforce

JULY 12, 2023

Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI. Some companies are AI-ifying their products without doing the hard work of removing bias, providing transparency, and ensuring customer data is 100% protected. There was a trust gap.

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Martech

APRIL 6, 2023

People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. The AI will do it for you immediately and effortlessly. People will ask AI questions and get specific, contextualized and detailed answers.

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Martech

JANUARY 29, 2024

These AI technologies and their relatives have found their way into the deepest corners of our online lives — so much so that “the algorithm” has become a common phrase even among non-technical folks to refer to the invisible hand of the more or less sophisticated models that feed our collective experience. and “What is authenticity?”

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Salesforce

SEPTEMBER 11, 2023

You expect great things from the largest AI event of the year, and Dreamforce 2023 won’t disappoint. It’s no secret that AI is already transforming industries. But the success of AI depends on an effective data strategy, data governance, and security. Reimagining Analytics for the AI Era AI is changing everything.

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Salesforce

SEPTEMBER 19, 2023

If you’ve used one of the free generative AI tools available, you’ve seen how groundbreaking this technology can be. Much like how cloud computing reshaped the business landscape, the potential of AI + Data + CRM will change the playing field of business as we know it. This is where our vast partner ecosystem comes in.

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Sales Hacker

FEBRUARY 27, 2024

Discussed in this Episode: The challenges of personalization in marketing and the role of AI in addressing these challenges. Insights on the future of AI in marketing and the importance of storytelling in building impactful brands. 08:01) The role of AI in personalization. (10:44) 16:04) The future of AI in marketing. (19:32)

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Sales Pop!

APRIL 2, 2024

Ah, the big question: Will AI steal our jobs? He shared how AI can help investment managers make smarter decisions, like a chess grandmaster teaming up with AI to win the game. Geoff mentioned a startup using AI to help sales teams but in a way that keeps personal interaction at the heart of it all.

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Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

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Search Engine Land

SEPTEMBER 26, 2023

Artificial intelligence (AI) is poised to become a vital tool for brands seeking to enhance their online presence. However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate.

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Salesforce

JULY 5, 2023

They later see an AI-targeted ad for event planners on their mobile social-media feed. It can cross a line when AI uses information or user behavior from a different location, experience or device, without a clear explanation or consent process. That’s up from 52% the year prior. It’s a new day of information everywhere.

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User Experience Trust Contact Start-ups 96

G2

AUGUST 14, 2023

If you're anxious about introducing AI into your business, you're not alone. With the introduction of generative AI chatbots comes questions about the ethics and legalities of these tools. How much of that information is stored and can be used by the AI company? But who owns the output of that interaction?

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Martech

JANUARY 19, 2024

The point of view the professor expressed seemed similar to the current state of AI content generators. We are at the beginning of what will be a long road of generative AI tools producing content. There are now numerous AI content detector tools that can be used to determine if content was created by AI, and if it was plagiarized.

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Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This article explores six types of AI use cases in marketing, each offering a unique contribution. A generative AI system makes a broader variety of data accessible, but the accuracy must be verified.

Technology 142

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Martech

FEBRUARY 8, 2023

I call my quandary existent-AI-lism. I imagine that most marketers have been feeling the same since that fateful day when OpenAI released ChatGPT and we went from imagining what AI could do to seeing what it will do, to and for our profession. Or as I like to call it, the day Skynet sent the Terminator.

Electricity 107

Electricity Drivers/motivators Engineering Start-ups 107

Salesforce

SEPTEMBER 26, 2023

There was no shortage of things to do and learn at the largest and most magical artificial intelligence (AI) event ever at Dreamforce. Now, with Dream Quest 2023, you can catch up on all the announcements from Dreamforce, including how to get hands-on with the latest AI and automation innovations!

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Salesforce

AUGUST 30, 2023

So it made me curious whether I could apply generative AI (not just ChatGPT) to my own work. According to a recent Salesforce study, 40 percent of desk workers don’t know how to effectively use generative AI at work. So we decided to experiment with using what we call an AI sidekick. No, he said, just faster.

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Sales Pop!

JANUARY 31, 2024

In the ever-evolving landscape of digital marketing, harnessing the power of AI has become an indispensable strategy for businesses seeking to stay ahead of the curve. Unlike traditional AI models, Custom GPT offers the ability to fine-tune and personalize language models to cater specifically to your business needs.

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Martech

FEBRUARY 7, 2024

It seems like AI is causing that next paradigm shift. This year, it will be important to broaden people’s job skills so that they can work with AI — not be replaced by it. Because AI is unexplored territory and, in the wrong hands, can damage a company’s brand, people will need to know how to maintain ethical boundaries.

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Heinz Marketing

APRIL 24, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Artificial Intelligence (AI) has become a buzzword in the business world, and for good reason. For B2B companies, the use of AI can provide a competitive edge and drive growth.

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B2B Government Technology Technology 75