SaaStr

AUGUST 30, 2023

Our SaaStr Annual and Europa events are amazing ways to get in front of 1,000s of execs IRL, but they also are a fair amount of work to sponosr and only take place twice a year;) So year-round, the #1 best way to reach Cloud and SaaS leaders are SaaStr digital assets. Almost 40% of our partners and sponsors tie them together.

Promote 79

Promote Contact Meeting Closing 79

Search Engine Land

DECEMBER 6, 2023

Sponsorships: Already available to advertisers in the U.S., Netflix’s sponsorships are broken into three categories: title, moment and live. With sponsorships, advertisers can be a part of major content releases (i.e. titles”), seasonal moments and specific live events.

User Experience 114

User Experience Manufacturing Sports Engineering 114

Martech

DECEMBER 6, 2023

Sponsorships: Already available to advertisers in the U.S., Netflix’s sponsorships are broken into three categories: title, moment and live. With sponsorships, advertisers can be a part of major content releases (i.e. titles”), seasonal moments and specific live events.

User Experience 107

User Experience Manufacturing Sports Engineering 107

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. Sponsorship. billion : Total revenues for event organizer FIFA. billion : Total revenues for event organizer FIFA. This is why the marketers are out in force. Canada and in Europe.

Sports 110

Sports Gaming Contact Process 110

SaaStr

AUGUST 28, 2022

We offered two SaaStr sponsorship products for smaller SaaS companies, including a “Bronze” sponsorship that, while it had a tiny booth, basically offered all the benefits of more expensive SaaStr Annual sponsorships to SaaS companies at < $2m ARR. 8 of the 9 that did renew, renewed for a higher priced sponsorship.

Customers 92

Customers Price Up-sell Represent 92

SaaStr

SEPTEMBER 8, 2022

Just a small note, but it’s interesting how inflation has hit SaaStr events this year: Booth costs are up 26% (!) With record attendance and record sponsorship, we’re able to spread fixed costs across a higher base. But we will ourselves have to raise prices on November 1 on sponsorships about 10%-15%, for the first time in years.

Price 85

Price 85

SaaStr

OCTOBER 9, 2023

So should you spend even >more< at events? But, I think if it’s a top industry event, and have budget, it seems worth it to maximize your exposure, at least up to a point. That seems like a top reason to sponsor early for events that let the first to sign up choose first (like SaaStr). They got the most leads.

103

103

Martech

SEPTEMBER 1, 2021

New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. The New York City FC partnership is Leilo’s first major sponsorship since launching last fall. The NYC FC sponsorship is fantastic for us, with soccer a huge growth opportunity, while some of the other leagues are more saturated,” Broady said.

Technology 104

Technology Technology Retail Sports 104

Heinz Marketing

JULY 26, 2022

Cross-promote different resources and events. Or another event that you’re driving registration for? Co-host or sponsor an event. Host a conference, trade show, networking event, or webinar with another organization or help provide the monetary resources to put on an event through a sponsorship.

Promote 93

Promote B2C B2B Lead generation 93

SaaStr

AUGUST 28, 2022

We offered two products for smaller SaaS companies, a “Bronze” sponsorship that, while it had a tiny booth, basically offered all the benefits of more expensive SaaStr Annual sponsorships to SaaS companies at < $2m ARR. 8 of the 9 that did renew, renewed for a normal sponsorship. But we didn’t want to. For 40% of the price.

Customers 72

Customers Price Up-sell Represent 72

Hubspot

APRIL 13, 2021

That's what I imagine corporate sponsorships feel like, minus the crooked part. When your business needs additional support and resources for events and projects, corporate sponsors can make a huge difference. Find out how a corporate sponsorship works, how to secure one for your next event, and how to write a sponsorship proposal.

Commission 80

Commission Follow-up Contact CRM 80

Sales Hacker

JULY 26, 2022

Subject: BIG EVENT 2022: Just a Few Sponsorships Available. In 2022, COMPANY will be hosting EVENT. Companies sponsor our events because they seek tangible RoR (Return on Relationships) with executive-level decision makers. Subject: Fw: Still Awaiting Your Reply: {BIG EVENT} 2022: Just a Few Sponsorships Available.

Hospitality 54

Hospitality Healthcare Government Retail 54

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Lead generation 104

Lead generation Follow-up Negotiate Promote 104

SaaStr

JULY 8, 2023

We’ve closed over $50,000,000 of sponsorships to SaaStr events but it took me a while to totally understand why they perform — and when they perform. And a lot of folks who have been doing this a while will talk about how, for example, they now just do side events at Dreamforce, rather than participate in the event itself.

Meeting 78

Meeting Prospecting Price Follow-up 78

SaaStr

NOVEMBER 8, 2022

SaaStr Annual 2022 was the biggest ever, and our highest NPS event ever. Barcelona in 2022 was amazing, and bigger than the prior 2 Paris events. We don’t hide the expo in some corner of our events. You simply can’t get more traffic than you get at a SaaStr event. Our digital events have a really long tail.

Promote 90

Promote Price Pitch B2B 90

ClickFunnels

NOVEMBER 24, 2022

You can also take advantage of industry events such as conferences and trade shows to meet people in person and build relationships. You can use these platforms to talk about new products or services, share industry news, or discuss current events. Run Sponsorships.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

SaaStr

MARCH 29, 2021

We’re excited to announce today that we’re hosting the second annual SaaStr Enterprise event this year as a digital-mega event on May 26 + 27th. The SaaStr Enterprise is the only global event that truly brings together the very top, next-generation Cloud CEOs with the top buyers of enterprise software.

High impact 64

High impact Networking Follow-up Start-ups 64

SaaStr

APRIL 10, 2020

For example, while IRL events are rescheduled at the moment, demand for our digital assets has outstripped capacity now for the first time ever. Similarly, while we had not done virtual events or digital events before, demand there from our partners has already outstripped capacity. attended events, long-time reader, etc).

Promote 96

Promote Up-sell Sell Process 96

SaaStr

JANUARY 11, 2022

Events and trade shows. Let’s talk about why it’s a good investment: Trade shows / events produce a lot of so-called “leads”, but a lot of cr*p leads and long lead time leads. BUT … Any event that is large and spot-on for your product should get you at least one customer. How can it be worth it?

Tradeshows 129

Tradeshows Meeting Pipeline Contact 129

SaaStr

MARCH 14, 2022

There’s a good summary from one here: How to make serious money off a SaaStr Annual sponsorship – SaaStr. Most SaaStr Annual sponsors get almost 1,000 leads and most SaaStr digital events get over 1,000 sign-ups. I have learned a few things from the sponsors at the SaaStr Annual over the past almost eight (!)

Follow-up 103

Follow-up Appointment Prospecting Meeting 103

SaaStr

JUNE 25, 2020

We get millions of views on our content, have 1m total social followers, and have the #1 podcast in the industry … but for the most part, we haven’t really had a ton of partner and sponsorship opportunities there. Now we have a much better built-out set of Digital Media offerings for the first time : 2x the podcast sponsorships.

Follow-up 64

Follow-up 64

SaaStr

JANUARY 16, 2021

Love email mktg at scale – Sr AE: Make real $$ selling to CMOs – Head Digital Events: love ‘em now? So after a crazy 2020 — including being the first major SaaS event to be cancelled due to Covid in March — SaaStr is stronger than ever. And you have to embrace selling sponsorships and digital media. We have the list.

Cross-sell 81

Cross-sell Up-sell Start-ups Follow-up 81

SaaStr

JULY 4, 2019

In any event, it will be even bigger). We’re putting on a 1 day, event-within-an-event just to connect the top buyers of enterprise SaaS with the top vendors. Unlike the vast majority of events, we don’t sell speaking slots. If you want to add a Workshop to your sponsorship, let us know!

Promote 74

Promote Up-sell Start-ups Closing 74

Martech

SEPTEMBER 2, 2021

The team created the “relaxation partner” category specifically for the Leilo sponsorship. For Leilo, this involves getting as many emails and SMS numbers as possible from passionate fans on social media and at in-person events like soccer matches and reaching out to them using marketing automation platform Klaviyo.

B2B 115

B2B Technology Technology Launch 115

ConversionXL

SEPTEMBER 9, 2020

Some 85% of leaders and executives identify in-person events as critical for their company’s success. If we can pull off those 2 things, the WPMRR Virtual Summit can be one of the best online events out there. You can’t communicate the benefits of an event without a clear vision. Spread industry knowledge.

Niche 98

Niche Campaign Up-sell Networking 98

Martech

JUNE 10, 2022

At IAB Tech Lab’s Transcend event, held this week in New York, Katsur and others addressed representatives of many of these adtech links, imploring them to collaborate, help develop and adopt standards that will lift consumer experience as well as advertiser spend. Why we care.

Represent 113

Represent Launch Networking Closing 113

SaaStr

JULY 29, 2021

“SaaStr Annual is where the important conversations take place about what is happening in the cloud, and now more than ever, the best SaaS platforms are enabled by a strong partner ecosystem,” said Jennifer Cummings, SalesLoft’s Senior Event Marketing Manager. “We Temperature checks and secondary rapid COVID testing each day of the event.

Promote 97

Promote Government Contract B2B 97

Sales Hacker

AUGUST 4, 2023

The first event made a profit of more than my annual salary at Udemy, and only took me six weeks to organize. We organized the first two events for him – 1000, and then 5000 attendees. The cash flow from those events helped us hire and go bigger earlier at Sales Hacker. This is when I officially started the company.

GTM 61

GTM Non-Profits Sales Start-ups 61

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Sell 98

Sell Promote Price Networking 98

Hubspot

NOVEMBER 9, 2016

Many see event sponsorships and the networking functions associated with them as effective ways to build visibility for their firms, score face time with key individuals who influence prospects, and win referrals. In fact, less than one percent of respondents learned about the agencies they referred through sponsorships, and only 3.4%

Referrals 67

Referrals Technique Networking Presentation 67

Lead Fuze

JUNE 29, 2023

You’ll learn how personal interaction, social media engagement, and special events can play pivotal roles in these strategies. Beyond traditional methods, we’ll explore innovative approaches such as GE’s podcast sponsorship within the Sci-Fi genre or Domino’s risk-taking approach within their campaign.

Repeat business 52

Repeat business Campaign Real Estate Clients 52

Capterra Sales & Marketing Software

DECEMBER 27, 2021

Marketing opportunities on Twitch fall into two buckets: video and display advertising, and creator partnerships and sponsorships. Marketers can also create their own branded channels, where they can stream brand content and host brand events. On the partnership side, there are multiple avenues for partnering with creators.

Gaming 72

Gaming Entertainment Technique Follow-up 72

SalesLoft

NOVEMBER 8, 2018

We are on the way to exceeding last year’s attendance numbers by 150%, and sponsorships are getting close to capacity. Rainmaker has consistently been the highest grossing event we participate in annually and why we have been the Platinum sponsor 3 years in a row. What are the sponsorship options? Join the party in ATL!

Contact 52

Contact Represent Prospecting Sell 52

SaaStr

MARCH 5, 2020

This evening Santa Clara County issued a statement recommending large community events no longer proceed: “ At this time, we recommend postponing or canceling mass gatherings and large community events where large numbers of people are within arm’s length of one another.”. Mar 5, 2020, by The SaaStr Team.

Contact 59

Contact 59

Sales Hacker

AUGUST 2, 2023

It also means we don’t need media to be a revenue generating activity, so we can solely do what’s best for our audience, not what makes brings in the most sponsorship dollars. For current GTM Newsletters subscribers (like you!)

GTM 53

GTM Networking Education Inside sales 53

Martech

JULY 22, 2021

If you’d like to tell us how you feel about in-person right now, there’s no better way to do it than spend a few moments completing the latest edition of our running events participation survey. Download the report >> Integrate announces sponsorship for college walk-on athletes . Editorial Director.

Sports 110

Sports Non-Profits Campaign Growth 110

Search Engine Land

AUGUST 11, 2023

Figure 5 Schwartz, from his post on the penalty (and his sponsorship links), said: “I am stubborn and I am one of the few SEO blogs that decided to not change when Google unleashed their penalty.” Where we do see differences is on Saturday and Sunday, which are days that usually involve temporal events of strong importance.

Engineering 98

Engineering Follow-up Start-ups Niche 98