Martech

MARCH 26, 2024

Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Narrating the story behind the data lets marketing technologists demonstrate the insights’ direct impact on achieving strategic objectives, transitioning from technical support to strategic architects.

Customers 90

Customers Strategic planning Strategize Appointment 90

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. This was achieved through strategic cost-cutting measures without compromising their growth trajectory.

Growth 87

Growth E-commerce Profit margin Strategize 87

Search Engine Land

APRIL 8, 2024

How this prompt could be improved: You are a mid-market corporate finance boutique providing advisory services to businesses across our five key sectors: Sustainability; Software, Media & Technology; Business Services; Manufacturing & Distribution; and Health & Education. Here’s a step-by-step breakdown of the process: 1.

Finance 103

Finance Manufacturing Referrals Construction 103

Salesforce

JANUARY 27, 2022

Customer service agents are critical to business growth. In our State of Service report, multiple statistics remind us of the criticality of service on customer experience, and the impact of customer experience on business growth. Rather than relegating agents to reading scripts, they’re seen as strategic customer advocates.

Service 98

Service Growth Customers Represent 98

Heinz Marketing

JUNE 22, 2023

They base their decisions on factors such as market trends, financial performance, strategic growth, and customer needs. These folks are typically Finance, Procurement, Legal, or someone Technical like Security (Compliance). TDMs make decisions related to technology.

Finance 105

Finance Strategize Account management Engineering 105

Martech

FEBRUARY 8, 2024

This data compensates for the deprecation of third-party cookies and offers a strategic edge to those who utilize it effectively. The strategic use of GA4 is crucial in this process. On top of this, detailed data can prove invaluable for enhancing collaboration between departments, especially marketing and finance.

Finance 112

Finance Technology Technology Strategize 112

Partners in Excellence

OCTOBER 11, 2023

And only 1% of RevOps and 12% of Finance leaders believe comp plans are aligned with overall company goals. If we have account growth goals, we put an objective in the performance plan. A recent report cited: 97% * of leaders think there are challenges with their comp plans. 78% find their comp plans difficult to understand.

Objectives and Key Results 103

Objectives and Key Results Pipeline Finance Quota 103

SaaStr

APRIL 9, 2024

What Makes Up GDP Growth From a macro perspective, different variables affect GDP growth in general: It’s three things. Population growth Productivity growth Debt growth We know that we won’t see population growth until the medium-to-long term. That leaves one variable we can leverage — productivity growth.

Product 90

Product Government Healthcare Growth 90

Martech

MAY 2, 2023

Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved. Today, revenue and customer generation must be a team sport. Here is how a $1.4 Here is how a $1.4

Finance 94

Finance Sports B2B Contract 94

Hubspot

APRIL 3, 2019

Or should I say, what's the strategic plan? But, with strategic planning, businesses can increase productivity, profitability, and increase their longevity by creating a clear plan for the future. Does strategic planning sound too good to be true? Strategic Planning. And strategic plans are often adjusted each year.

Strategic planning 72

Strategic planning Strategize Objectives and Key Results Sales 72

Sales Pop!

MARCH 15, 2024

These tasks encompass a wide range of administrative and support functions, such as managing finances through bookkeeping, offering customer support over the phone, and performing various other office-related duties—all without the need for physical presence in an office environment.

Real Estate 64

Real Estate Healthcare Construction Legal 64

Search Engine Land

JULY 26, 2023

These campaigns result in brief revenue spikes, followed by stagnant revenue growth. If embraced, this approach can elevate marketers from reactive short-term campaign executors to strategic long-term builders of brands and drivers of revenue. Testing new marketing approaches is key to learning and growth.

Click Through Rate 98

Click Through Rate Objectives and Key Results Drivers/motivators Lead generation 98

Lead Fuze

JUNE 26, 2023

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

Strategic partnership 97

Strategic partnership Profit margin Non-Profits Strategize 97

SaaStr

MARCH 22, 2024

Different Pathways to CRO For Jane Kim, former CRO of CircleCl,, she used to work in finance before transitioning to SaaS. During her time in finance, she did multi-million dollar deals with 12 to 18-month deal cycles. For Erica, the bad days are when they’re not executing or achieving growth the way they want.

Finance 97

Finance Territory Quota Presentation 97

Heinz Marketing

SEPTEMBER 25, 2022

How Finance and IT Can Collaborate for Growth. In this piece, Adam Zaki offers solutions for increased collaborating between finance and IT departments in an organization. He notes: “Connecting finance and IT teams enables the CFO to provide strategic advice when IT purchases and implements new software.”

B2B 70

B2B Finance Strategize Follow-up 70

Search Engine Land

NOVEMBER 13, 2023

This can seriously stunt your agencyʼs growth since recurring client revenue is fundamental. Healthy finances are crucial for client retention. Establishing a referral partnership and leveraging their growth for testimonials can turn this situation into a positive opportunity.

Clients 102

Clients Objectives and Key Results Referrals Non-Profits 102

Salesforce

NOVEMBER 11, 2022

We recently spoke with several executives in finance — including some who joined us for our “Women of Wall Street” features at Salesforce’s New York World Tour and Dreamforce events this year — to learn more about their journeys. Empowering women in finance. Remember that failure is a critical ingredient of growth. Sign up now.

Finance 98

Finance Networking Manufacturing Customer Relationship Management 98

Hubspot

JANUARY 27, 2020

I talked to several growth leaders and also wrote down my own favorite ways of combating success theater, which I'll share now. Nigel Stevens, founder of Organic Growth Marketing , encourages an embrace of failure internally and externally: "Whenever I only hear of 'wins' for a while, I start to get nervous.

Growth 99

Growth A/B testing Campaign Electricity 99

Sales Hacker

DECEMBER 2, 2019

She’s also been a high-performing individual contributor — she was part of the team that drove a lot of growth at HubSpot as it went from small to large, and she worked under Mark Roberge. She’s now an advisor to Crayon and is also working with a number of other high-growth companies. I understand accounting and finance.

Strategize 52

Strategize Contract Strategic planning Drivers/motivators 52

The 5% Institute

JUNE 15, 2023

It encompasses a range of activities that support and optimize the sales team’s performance, including strategic planning, process management, data analysis, and technology implementation. Strategic Planning for Sales Operations Effective strategic planning is a crucial aspect of sales operations.

Strategic planning 52

Strategic planning Finance Cross-sell Strategize 52

Gong.io

FEBRUARY 22, 2022

Simply stated, retention is the new growth. Specifically, when you run quarterly business reviews (QBRs), use these tips from Sam Kennedy: Know and cater to your audience: Renewal conversations are now bumping up a level, often to the Director of Finance or the CFO. CHURN REDUCTION STRATEGY #3: ALIGN SOLUTIONS WITH STRATEGIC GOALS.

Customers 115

Customers Strategize Finance Presentation 115

SaaStr

JANUARY 10, 2024

Mistake #1: Not Participating in Company Strategy CMOs need to be involved, and a common mistake founders make is not involving them in strategic conversations within the C-suite. “Typically that was the marketing hat in my case, but sometimes it was the sales hat or thinking about finance or other areas of the business. .

Pipeline 100

Pipeline Growth Strategize Start-ups 100

Lead Fuze

DECEMBER 15, 2023

How do you develop a business growth mindset? It’s a way of thinking that drives you to see opportunities, take calculated risks, and constantly strive for growth. This doesn’t mean to aim for failure but rather to embrace it as a part of your growth process. How can I train my mind for business? just starting up.

Objectives and Key Results 105

Objectives and Key Results Networking Growth Strategize 105

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. The small accounts should ideally be strategic. Dig deeper: Scaling an agency: Lessons of growth and change

Contract 104

Contract Clients Pitch Growth 104

SaaStr

MAY 3, 2021

Even when you hire your great VP of Marketing, and he handles all the routine demand gen, the campaigns, even your user conference (which you need to do — more on that here ) … expecting true, deep strategic insight on how to position your product in the future … that’s expecting too much. Trust Me Here. You Have To.

Finance 109

Finance Strategize Engineering Quota 109

SaaStr

DECEMBER 5, 2023

Challenge #1: Starting with Product-Led Growth and Deciding If It’s Worth It If you start with PLG and want to move your customer base and prospects to Enterprise deals, you might ask yourself: Should I go for it? You have to expand your focus on how you sell and make it strategic to the C-suite. The solution for this challenge?

GTM 76

GTM Cross-sell Government Legal 76

SaaStr

DECEMBER 14, 2020

Now, to be clear, the ones that do trade in the lower multiples have lower growth. Adobe has had an incredible run, but growth has slowed to 20%, and it still trading at 18x ARR. Just a few take-aways from all this: Crazy multiples are attached to crazy growth, or at least, the expectations of it. That will bail you out.

Finance 137

Finance Growth Strategize Price 137

Martech

OCTOBER 23, 2023

If they do have the finances, they want value before they’ll be ready to execute a purchase. Additionally, reflect on which media and metrics truly drive brand growth. The key is to remain strategic, agile and consumer-centric in media buying decisions.

Finance 122

Finance Trust Market share Strategize 122

Salesforce

JUNE 29, 2022

Companies have been investing in business automation for decades to eliminate manual tasks and free people to focus on things that drive growth. Despite the growth in automation, companies can still do much more to automate processes end-to-end rather than simple, task-based desktop automations. One example, accounts payable.

Product 98

Product Strategize Drivers/motivators Finance 98

Sales Pop!

AUGUST 16, 2021

The truth is, a business plan is a strategic tool that helps entrepreneurs prove the viability of their business, set expectations, and priorities, and increase the likelihood of business success and future financing. The role of a business plan in entrepreneurial success and business growth can’t be overstated.

Finance 98

Finance Strategize Growth Contact 98

Martech

SEPTEMBER 14, 2023

The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. 2 Culture of value creation (not growth hacking) Growth hacking developed bad connotations because of its low probability of success, poor strategic value, opportunity costs, and unnecessary corporate and brand risk.

GTM 116

GTM Market share Growth Technology 116

SaaStr

AUGUST 8, 2023

The role of finance in SaaS is changing. No longer are finance teams the traditional “bean counters” of ages past. Instead, due to a decade-long exodus from Wall Street, the strategic CFO has burst onto the tech scene. Growth Strategy Identify and implement new growth opportunities and revenue streams.

Finance 70

Finance Strategize A/B testing Growth 70

Sales Pop!

JUNE 19, 2023

The information and experiences gained through an MBA program may be transformative for the success of your organization, from improving strategic decision-making and leadership skills to obtaining a global perspective and increasing your network. Earning a Master of Business Administration can help your company in many ways.

Finance 52

Finance Networking Education Strategize 52

Partners in Excellence

MAY 3, 2022

Finance will see the problem in a different way than IT and customer service. They worry about how the problem impacts their ability to achieve their strategic goals. To some it may be a hassle factor in their day to day performance of their jobs, to others it’s a strategic opportunity or threat.

Strategize 79

Strategize Territory Cross-sell Growth 79

The 5% Institute

JULY 27, 2023

Over time, this principle found applications in various fields, becoming a guiding principle for strategic decision-making. Finances and Budgeting Managing finances becomes more efficient when the 80/20 rule is employed. Q: How can businesses leverage the 80/20 rule for growth ?

Objectives and Key Results 52

Objectives and Key Results E-commerce Non-Profits Finance 52

Highspot

FEBRUARY 25, 2024

Read on for practical tips to supercharge your sales ops and turn obstacles into opportunities for revenue growth. Lack of Visibility Into Sales Metrics Without real-time, accurate sales metrics , decision-making is guesswork that hinders growth. Strengthen Leadership Skills Implement development programs for sales leaders.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Salesforce

FEBRUARY 28, 2024

How can you ensure your next product launch promotes growth and creates new revenue potential? Get articles selected just for you, in your inbox Sign up now Cultivate a culture of innovation Truly innovative brands invest in creating a culture that celebrates creativity, growth, and diversity.

Product 59

Product Non-Profits Launch Finance 59