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How marketing leaders can transform marketing from a support function to a growth driver

Martech

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. He shared that such marketing leaders are rare and invaluable, as those who prove their worth by taking on a broader vision for the business are retained and even groomed for CEO roles.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader. By this point, the product has proven its value, and the company has achieved significant traction in the market.

Price 111
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Case study: How Komet USA embraced agile marketing

Martech

Today, the entire marketing team at Komet USA embraces agile, and it’s also spreading to the rest of the company, including sales, finance, logistics and human resources. “We We love how agile marketing allows us to prioritize and work towards key goals and not just do ad hoc things. Everyone’s aware of these goals.

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The CFO’s Guide to Digital Investment

Smarter With Gartner

In a digital business, waiting months for project delivery milestones could mean the difference between winning the hearts and minds of your customers and losing your market share to a competitor that does. This allows teams to pivot more quickly based on new conditions in the market, customer preferences or priorities. .

Finance 98
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

2 Culture of value creation (not growth hacking) Growth hacking developed bad connotations because of its low probability of success, poor strategic value, opportunity costs, and unnecessary corporate and brand risk. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 134
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How brands should react to market slowdowns

Martech

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 123
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Not all B2B and B2C categorizations are alike

Martech

With the exception of the group that tries to strike and sustain partnerships with businesses and organizations to help incentivize their employees to pursue a WGU degree with a discount as a perk, WGU’s marketing efforts are mainly B2C. Further, B2B and B2C marketing share plenty of common aspects. The maestro perspective.

B2C 118