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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

However, following this strategy is often dangerous due to potential Google Search violations. Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. Unique selling proposition. There are other problems with an SEO strategy based on PageRank-passing link building, too.

Gambling 114
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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Small-to-medium businesses (SMBs) make up a majority of the companies in the U.S. Having the latest tech may be a selling point. SMBs are also anxious to stay up to date but may not have the funds or resources. Coming up with the right brand is a primary marketing goal. Make use of endless SMB marketing opportunities.

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Sales Route Planners: What They Are + How to Choose One

Veloxy

These tools are also important for the following reasons: Time Efficiency : By efficiently planning routes and minimizing travel time, sales reps can maximize their productivity and visit more customers within their limited schedule. Waze : Seek the thrill of navigating with Waze by following a similar process to Google.

Territory 130
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This day in search marketing history: January 7

Search Engine Land

2022: Google Ads updated its gambling policy to allow ads for sports betting from certified and state-licensed entities in New York State. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. Report: Yahoo Search Share Up After Firefox Deal. Also on this day . year vs. year.).

Sports 121
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Facebook: A content marketing guide

Search Engine Land

Let’s look at how to set up your Facebook content marketing. Before we go any further, first make sure you have a Page set up on Facebook. Once you have your Page set up, a good first step is to invite your current customers, friends, peers, and whoever else might be interested in liking the page. Consistency. Create your page.

Gambling 105
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The 5 degrees of link relevance

Search Engine Land

That’s because the sites often ranking at the top of the most competitive SERPs in your space already fall into one of the following categories: Competitors won’t link to you. As an example, let’s say you sell Pet Insurance. So instead, you need to move up-funnel. Pay-to-play sites are expensive to scale. Plus, it’s super niche.

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5 Skills All Successful Sales Leaders Share

SalesLoft

Check out the video below for some of Ollie’s best tips: You can also discover how the following five skills – common traits of many sales leaders – go a long way to building highly functioning teams and creating a culture of success. Once defined, you can use the interview process to sell the job opportunity. Let’s break them down.