How Referral Selling Saved the Day When In-Person Was No Longer an Option
Sales Hacker
AUGUST 11, 2021
After the pandemic ripped up the strategic sales rule book, we needed a new way to build trust and establish rapport , one that worked in our new work-from-home reality. We found it in referral selling. Leads with a trusted referral were 82% more likely to SAL than ones that did not come through the referral network.
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