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The Enterprise AI Agent Era: Why Trust, Security, and Governance are Non-Negotiable

Salesforce

We’ve built our deeply unified platform with security and governance embedded from the ground up, evolving alongside the technological landscape from cloud and mobile to predictive AI and now, generative AI and Agentforce. These tags follow a business or compliance framework that fits any organizations needs.

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Car Engines and Gas Prices Can Help Eliminate Obsolete Sales Tactics

Understanding the Sales Force

When I was growing up there was a well-traveled road with eight gas stations next to each other, and there were non-stop price wars with prices ranging from 17.9 Wouldnt it be easier for everyone if the prices were rounded up to the next full cent? Then he took a think-it-over and arranged to follow up by e-tablet.

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What to do when your vendor has a data breach

Martech

Here are just a few of the major breaches so far this year: Russia used an attack on Microsoft’s email systems to steal data and personal information from the US government. Follow up with them regularly about this. Also, the average time from discovery to the breach being contained is 292 days. This is absolutely one of them.

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Unlock Your Security Potential at Dreamforce ‘24

Salesforce

Play either one, two, three, or all four games to learn critical security knowledge that will help you level up your Admin and Developer skills. Repair Shop: Fix vulnerable APEX code to get Codey’s van up and running. Try out these games at the booth: NEW! AI Prompt Protector: Help Astro and friends build secure AI prompts.

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How to Overcome the Pain Points of Your CRM

However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed.

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A marketer’s guide to implementing generative AI

Martech

The following four recommendations address how to manage these challenges. Data governance and metadata management should be directed at the enterprise level with guidance from the AI council. Leaders should anchor data governance for genAI in business value, emphasizing accountability for customer data and brand intellectual property.

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4 reporting essentials to streamline business intelligence

Martech

Data governance While data governance may not be the most exciting topic, many have experienced debates over the accuracy of report figures. A strong data governance structure is key to building trust in the numbers shared across the business. stitching together Meta spends with Adobe conversions). Processing.