Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Decision makers appreciate data-driven content that can inform their strategic decisions.

B2B 109

B2B CTR Click Through Rate Strategic planning 109

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. Many make this shift reactively rather than strategically.

Growth 78

Growth GTM Product Government 78

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s). Processing.

Objectives and Key Results 115

Objectives and Key Results Strategize B2C CRM 115

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry. Email: Business email address Sign me up! This is likely to continue. Processing.

Retail 120

Retail Networking Transportation Hospitality 120

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. Up to 52% of all online brand discovery occurs through public social feeds, per Hootsuite.

X-functional 115

X-functional Territory Customer Relationship Management CRM 115

Martech

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? The following strategies offer a helpful starting place. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions.

Non-Profits 119

Non-Profits Real Estate Launch Campaign 119

Sales Pop!

SEPTEMBER 10, 2023

In the ever-evolving landscape of business, the quest for growth and scalability remains a perpetual pursuit. The paradigm of achieving this growth, however, is in a state of transformation. From initial outreach to post-sale follow-ups, video can be wielded as a powerful tool to craft compelling narratives.

Growth 173

Growth Pipeline CRM Trust 173

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 116

GTM X-functional Pipeline Construction 116

Martech

DECEMBER 19, 2024

It will set-up nicely for selecting and prioritizing the best segments for your campaign. Comparative analysis across AI models : See how applying your prompts across multiple LLMs gives you diverse perspectives like having several strategic advisors at your side. If you already have defined market segments, thats great.

Profit margin 116

Profit margin Clients Growth Technique 116

Martech

AUGUST 12, 2024

By setting up a “CRM data health” dashboard with these essential reports, you can easily spot and fix issues in your setup, reducing the risk of a time-intensive cleanup down the road (and plugging the holes of any potential revenue leaks). Email: Business email address Sign me up! Are you getting the most from your stack?

CRM 123

CRM Contact Account management Follow-up 123

Veloxy

OCTOBER 22, 2024

AI algorithms predict: Which leads are the hottest What they’re looking for The best way to approach them No more guessing games or following cold trails. These insights are invaluable for CEOs and Sales Executives, as they allow for smarter resource allocation and more strategic decision-making. AI automates these tasks.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Martech

SEPTEMBER 30, 2024

Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics. Email: Business email address Sign me up! Answer: Certainly! Processing.

Strategize 121

Strategize Campaign Follow-up Technology 121

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In The site is still new, so the growth might seem small now.

Niche 88

Niche Promote Lead generation Growth 88

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Shifting from pilot projects to widespread implementation demands a strategic approach. The following four recommendations address how to manage these challenges. Email: Business email address Sign me up! Processing.

Objectives and Key Results 136

Objectives and Key Results Government Trust Technology 136

Heinz Marketing

AUGUST 13, 2024

Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. Tighten up that ICP. Building your processes to be repeated from the start will set you up to hit the gas faster if you see promising results. I like to roll these campaigns out in waves.

Campaign 111

Campaign Launch Start-ups Growth 111

Martech

JANUARY 7, 2025

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. For example, a cloud solutions provider can use schema markup to: Mark up product pages with Product schema for solutions like Cloud Data Storage Services. Semantic SEO. Technical SEO. User intent matching.

B2B 113

B2B Engineering Education Trust 113

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Follow these steps to avoid wasted resources and make smarter choices that drive real value.

Objectives and Key Results 126

Objectives and Key Results Technology Technology High impact 126

Veloxy

DECEMBER 9, 2024

Consider using a mix of the following: In-person workshops Online modules One-on-one coaching The more comfortable your team feels, the more they’ll use the system. Clean Up Your Data Invest time and resources into ensuring your data is accurate and up-to-date. Be sure to follow up.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

ConversionXL

JULY 8, 2021

In its crudest form, conversion rate can be calculated with the following formula: (Conversions / Action) * 100. To calculate this conversion rate, we’d use the following formula: (Email subscribers / Organic traffic) * 100. They exist to help you make better strategic decisions over your marketing. Here’s how to do it.

Conversion 156

Conversion Growth Gambling A/B testing 156

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. These range from strategic alterations to investments you can make that will have a transformational impact. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time.

Product 246

Product Territory Objectives and Key Results Sales 246

Iannarino

MAY 2, 2024

Understanding the strategic outcomes they desire allows you to address their genuine needs. Following these experiences, I proactively sought involvement in planning sessions with other companies. Consistent client visits foster loyalty and growth. Regardless of your industry, tackling client issues head-on is imperative.

Clients 248

Clients B2B Contact Sales 248

Martech

FEBRUARY 3, 2025

Dig deeper: 5 Super Bowl LVIII (2024) takeaways for marketers Super Bowl viewership growth Super Bowl viewership has also seen significant growth. Many companies report increased sales following their Super Bowl campaigns, particularly if the ads resonate well with viewers. Email: Business email address Sign me up!

Entertainment 115

Entertainment Price Gaming Campaign 115

SaaStr

AUGUST 27, 2024

At a recent Workshop Wednesday , Koby Conrad, Head of Growth at Oneleet and former Head of Growth at Rupa Health, shares the Top 6 growth channels that actually work. You can optimize these channels, as well as layer them, to drive meaningful growth. On social media, people follow people, not brands.

Growth 114

Growth Cold Call X-functional Follow-up 114

Search Engine Land

SEPTEMBER 4, 2024

This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. The details : Expanded reach : Demand Gen campaigns will allow advertisers to engage with up to 3 billion monthly users across YouTube, Discover and Gmail.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

JUNE 20, 2024

Maturity models generally start with a novice category (ad hoc, siloed, reactive) and work their way up through intermediate levels to an apex at the expert level (predictable, integrated, continuously optimizing). Moving up the maturity scale isn’t about a vanity metric or keeping up with the Joneses. Hey, people love swag!)

Strategize 106

Strategize Niche Technology Technology 106

Martech

MAY 8, 2025

” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Email: Business email address Sign me up! ” That transforms integration from a technical exercise to a strategic imperative. “We need better integration between our systems.” Processing.

Healthcare 90

Healthcare Retail Technology Technology 90

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. It will be necessary to do the following. This will free up resources to explore new AI-driven technology. Up to 72% of U.S.

Government 113

Government Technology Technology B2C 113

Martech

SEPTEMBER 23, 2024

This position focuses on leveraging technology to enhance marketing efforts and drive business growth. In summary, a MarTech Manager plays a crucial role in enhancing the efficiency and effectiveness of marketing efforts through the strategic use of technology. Email: Business email address Sign me up! Processing.

Technology 110

Technology Technology Customer Relationship Management Campaign 110

SaaStr

JULY 26, 2022

Now that makes things hard enough as you scale, but even worse, in SaaS, churn is often masked by high growth when you have early product-market fit. Well, all of a sudden you’re adding 6% a month (doubling) but losing 3% … and your growth is cut in half to 50%. And then 3% a month churn cuts your growth in half.

Growth 145

Growth Start-ups Up-sell Strategize 145

Search Engine Land

SEPTEMBER 25, 2024

Should you ignore these recommendations and “hack” Google’s machine learning – or should you follow Google’s advice? “With a growth mindset, it’s gonna find you new keywords. As Google removes control, their revenue goes up. But are all of those good?

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Search Engine Land

JULY 22, 2024

Niche sites, influencers and publishers Niche sites, influencers and media companies create content for small business Saturday, have round-ups sharing the best of Black Friday and Cyber Monday, as well as listicles of the best XYZ. With fewer days until free shipping and time to publish, now is the time to line up the lists.

Niche 98

Niche Retail Promote Follow-up 98

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% compound annual growth rate. Innovation rarely follows a straight line. This strategic foresight can spark transformation. Show up at team meetings to understand challenges firsthand.

Finance 109

Finance Technology Technology Drivers/motivators 109

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. Less chaos, more efficiency, and predictable growth. But alignment doesn’t always happen on its own.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. However, the ROI can be enormous. In your inbox.

Strategize 118

Strategize B2B Legal Launch 118

Sales Gravy

FEBRUARY 25, 2024

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with KaTom CEO Patricia Bible to discuss what it takes to lead and sustain a hyper-growth company. Reflecting on her journey with KaTom, Patricia shared insights into the exponential growth of this hyper-growth organization.

Growth 105

Growth Strategize Technology Technology 105

Salesforce

APRIL 30, 2025

In “ Trailblazer ,” he explains how a values-driven culture can lead to growth, innovation, and a meaningful career. Richard Branson | Founder Of The Virgin Group, Author, And Philanthropist Key takeaways Purpose drives growth: Profits will follow when your business is built on a strong purpose that drives real-world impact.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. Is it new customer growth? Identify target audience. Current customer retention?

Strategize 110

Strategize Objectives and Key Results Campaign Promote 110