Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 98

GTM Engineering Electricity X-functional 98

SaaStr

AUGUST 15, 2020

Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2.

Customers 134

Customers X-functional Price Launch 134

Partners in Excellence

JULY 15, 2015

Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). So what drives the CIO in making the decision is different than those in the finance function. For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 111

B2B X-functional Finance Drivers/motivators 111

Hubspot

APRIL 23, 2025

Unlike acquisitions, they let businesses share resources without giving up control. Instead of taking on the cost and complexity of a full acquisition or building from the ground up, they team up simply because its just more practical at times. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66.

X-functional 56

X-functional Manufacturing Government Non-Profits 56

ClickFunnels

AUGUST 19, 2021

So in this case the conversion rate is: 10/100 x 100 = 10%. This is also typically done via email marketing following the same process. As Russell explained in the video: If he walked up to you out of the blue and said “Hey! You can’t just come up to someone and ask them to pay you a ton of money for your most expensive product!

Conversion 243

Conversion Sales Lead generation X-functional 243

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 80

GTM Engineering Customers Cross-sell 80

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. It’s imperative that PPC practitioners stay up to date on new developments in the industry.

X-functional 96

X-functional Retail Engineering Follow-up 96

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. These early supporters form a base of users and provide valuable feedback regarding your product’s functionality. Before the Launch.

Campaign 127

Campaign Product Launch Referrals 127

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 116

Retail X-functional Launch Non-Profits 116

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Follow the money and the pain.

GTM 81

GTM Customers Construction X-functional 81

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. And, 65% of downloads happen post-search.

UX 121

UX X-functional A/B testing Follow-up 121

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 67

GTM Engineering Customers Cross-sell 67

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. Are you going to ask them to sign up for a demo?

GTM 71

GTM X-functional Start-ups Campaign 71

SaaStr

DECEMBER 8, 2023

Revelations in the Market After the Launch of OpenAI for Enterprise OpenAI shares three things about their journey to building ChatGPT Enterprise, learnings, and what is coming. When ChatGPT launched early last December, it saw millions of knowledge workers using this tool every day for their jobs.

GTM 121

GTM SQL X-functional Engineering 121

Martech

JUNE 6, 2023

It’s straightforward to add up licensing, managed services support and development costs and then make a choice. Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business. But there is a lot more that goes into the actual migration.

X-functional 113

X-functional Cross-sell Contract Up-sell 113

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

The collaborative nature of this open source system means you can launch your survey in 80+ languages. leads data and analytics data that your sales and HR teams collect) with what they call X data—the data that tells you why things happen. Reporting and analytics functionality in SoGoSurvey ( Source ). SurveyLegend. Want logic?

X-functional 116

X-functional CRM Networking Price 116

Hubspot

AUGUST 21, 2017

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. LinkedIn launched in 2003 and is currently the fourth most popular social network among U.S. LinkedIn allows users to save up to ten job searches and three people searches. but definitely shouldn't.

Networking 101

Networking X-functional Contact Follow-up 101

Sales Hacker

APRIL 22, 2025

14:01 How to keep up with a market that changes every week (hello, agentic AI). 31:06 Building a hype train: how to activate champions at launch. 14:01 How to keep up with a market that changes every week (hello, agentic AI). 31:06 Building a hype train: how to activate champions at launch. The future of GTM is here.

GTM 90

GTM Campaign Pipeline Launch 90

Sales Hacker

MAY 10, 2019

These 10 tips will give you a leg up when you are reaching out to people in roles like mine at companies like OnDeck. Often, I will set up a demo just to learn more. Ask me a thoughtful question about the function of my role or our sales process. for a demo and you don’t follow up or are not flexible with scheduling.

Sell 20

Sell X-functional Pitch Up-sell 20

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Hubspot

FEBRUARY 26, 2025

Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing. Revenue forecasting also contributes to other key business functions, including: Sales. We involve stakeholders from across the company to get a holistic view.

X-functional 59

X-functional Finance Growth Price 59

Search Engine Land

MARCH 15, 2023

This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. Train yourself to think 18-24 months down the line for every feature and improvement you launch In that amount of time, you’ll be able to: Launch a first version of an initiative.

Product 78

Product X-functional Objectives and Key Results Engineering 78

SalesHandy

MARCH 21, 2023

You can add up to 30 different merge tags like {{first name}}, {{last name}}, {{location}}, {{country}}, and more. When you send a prospect a follow-up email ensure an adequate amount of time has passed between each email. All we want to know is how would that product help us I am investing X amount of money in it.

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Start by researching your options on Google and follow the paths presented to you. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Traditionally, project management followed a waterfall-style approach. Stand-up This is often daily or every other day in a given week. Sound familiar ?)

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

ConversionXL

JULY 15, 2020

In a software team, a full-time Product Owner and separate Scrum Master work together to ensure the team is working on the right work at the right time, but they stay away from rolling up their sleeves and executing work. While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success.

X-functional 87

X-functional Technique Strategize Campaign 87

ConversionXL

SEPTEMBER 30, 2020

After the iPhone launched in 2007 to mass adoption, analytics were never the same. The result is a lot of direct traffic without any insight into what’s driving it up. Even if mobile traffic is a huge driver of new users and potential customers, it’s hard to justify pushing resources there when we don’t have the data to back it up.

X-functional 93

X-functional SQL Campaign Launch 93

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? This will help you think through logical flows and the potential follow-up questions you should ask to get a comprehensive set of data. You should also set expectations up front for how much time the survey will take.

X-functional 78

X-functional Objectives and Key Results Government A/B testing 78

Sales Hacker

JUNE 24, 2025

Steven Farnsworth: And the number of people who come up really excited about Gaiia, but are in year three of a 15 year contract, or a 10 year contract is shocking. Paul Irving: It’s my honor to be up on the stage with three of three of my favorite people. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM 69

GTM Legal Contract Go To Market 69

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. In this way, TikTok’s feed is similar to the suggested content that other social media platforms serve up. By mixing up evergreen and trending content, you can ensure your channel never becomes stale.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

ConversionXL

SEPTEMBER 5, 2019

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). They launched to much applause, but a few trends wore down their appeal with time. These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

OCTOBER 5, 2016

Ideally, you conduct quality assurance before launching the tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch or you’ll distort your data. There is a difference. They have a huge opportunity to make each other better.

UX 104

UX User Experience X-functional Launch 104

Search Engine Land

AUGUST 16, 2023

If you’re not using WordPress, follow these steps to build a dynamic XML sitemap. If we can define the dynamic sitemap route based on the website’s content using a function like get_dynamic_urls() , we should be able to retrieve all URLs. It’s essential to update your XML sitemap as your website changes. The site’s pages are isolated.

X-functional 82

X-functional Engineering Launch Follow-up 82

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

DECEMBER 15, 2015

To help you keep your desktop tidy, we've come up with a few helpful tips. Once you have your folders created, you can begin to divvy up your files. When I'm rounding up examples for a new post from the web, I drop them in the Current Examples folder. Follow the instructions below to learn how using Canva.

X-functional 69

X-functional Drivers/motivators Follow-up Start-ups 69

ConversionXL

MARCH 29, 2017

Typically, it’s a game of continuous small wins that add up over time… Morgan Brown , Inman News : “It’s a feedback loop. Ideation x Execution = ROI. But, you’ll notice that they all follow a similar flow… Come up with ideas. Let’s back up a bit first, though. via Growth Tribe).

Growth 123

Growth Process Objectives and Key Results A/B testing 123