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IAB finalizes retail media networks standards for in-store

Martech

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. Email: Business email address Sign me up!

Retail 109
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Networking and partnerships: Collaborate with complementary businesses or influencers in your industry to tap into their audience. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. Processing.

B2B 123
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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Working with them is easy: choose a provider (like RollerAds ), set up a few simple configurations and start collecting a subscriber base, which will become your main asset over time. Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics. Earning revenue.

Growth 85
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CRO for PPC: Key areas to optimize beyond landing pages

Search Engine Land

Feeding ad networks’ algorithms with the proper conversion will make a world of difference to your targeted audience and, ultimately, your conversion rate. Make sure it’s set up for success (and yes, that does include budget). Business email address Sign me up! Collecting data, analyzing past results, generating insights, etc.

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Improving site speed for conversions: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the marketing manager for a new sunglasses brand. What are best practices for monitoring and improving site speed to ramp up conversions and revenue? Please keep language simple.

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Improving marketing operations performance: Best of the MarTechBot

Martech

Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Engage with industry literature, attend conferences, and participate in professional networks to enhance your knowledge and skills. Roles: Marketing automation specialist: To set up and manage automated campaigns. Processing.

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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

Prove it to me Sign up for free 1. We designed Veloxy to work perfectly with Salesforce and added automated activity logging and up-to-the-minute data synchronization. My experience setting up various sales tools shows that Outreach’s workflow-first approach works best for teams that want to scale their sales operations quickly.

Product 130