Martech

AUGUST 6, 2025

Think: clear TL;DR summaries, FAQs written in natural language, accurate schema markup and content that builds brand authority and trust (following Google’s E-E-A-T principles). AI search may still represent a small share of overall traffic, but it’s growing fast. Those cards that used to show up in the SERPs?

Engineering

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Dig deeper: Crawl efficacy: How to level up crawl optimization 9.

CTR

Martech

MARCH 28, 2024

Take a step back, look at the information through the consumer’s eyes and serve up difference-making content that’s user-friendly in both delivery and format. Then, by reviewing and regularly improving the user experience, you create content that’s not only visible but truly resource-rich.

Healthcare

Martech

FEBRUARY 7, 2024

Reception marketing powers the strategy behind WalletHub and Bankrate. These publishers have overtaken traditional financial brands in search visibility and market share. Is your brand ready to step up and be the first to provide the answers consumers are looking for?

UX

Search Engine Land

FEBRUARY 26, 2024

Around February this year, we could observe videos showing up on the search results page through multiple formats, including carousels and social media platforms such as Facebook or TikTok. They take away portions of search market share to self-hosted proprietary videos businesses have always used on their websites.

UX

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. It had a 0.6%

Objectives and Key Results

ConversionXL

OCTOBER 7, 2021

which encourages people to sign up to its list for early access perks: Image source. This adds scarcity , which helps put gentle pressure on users to sign up. . Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. Here’s an example from App Manager 5.0,

Product

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail

Hubspot

OCTOBER 18, 2021

One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards. Competitors below you: It’s easy to look up for inspiration, but it can be just as beneficial to look below. United Airlines.

Manufacturing

Salesforce

OCTOBER 18, 2023

Businesses also need to figure out where AI fits into their demand generation marketing approach. Get articles about marketing selected just for you, in your inbox Sign up now What are the key components of demand generation marketing? What are the benefits of demand generation marketing?

Objectives and Key Results

ConversionXL

JANUARY 21, 2019

Still, there is a time and place where apologizing is critical: Instances when you’re responsible for poor customer or user experience–something that 55% of customers are willing to pay more for (if the experience is guaranteed). Those demands extend to the earnestness of the apology, too. Apologize publicly.

Legal

Search Engine Land

APRIL 6, 2023

One concern is that it could decrease the quality of content, as marketers may focus more on creating content optimized for search engines rather than providing value to readers. The growth of technology has meant that customers seek a more personal experience, and there are many excellent ways to achieve this.

Engineering

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. As the trial is set to cover many Google search-related issues, we have organized the updates by topic to make the timeline easier to follow.

Trust

ConversionXL

APRIL 18, 2019

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. Learn something (e.g.

UX

Search Engine Land

OCTOBER 10, 2022

It’s also important to note that rank analysis has grown increasingly complex as Google has upped its use of more dynamic and visual SERPs. That’s why providers are coming up with their own proprietary formulas for calculating “share of voice” in search. Search intent-based analysis. International search tracking.

E-commerce

Search Engine Land

JUNE 26, 2023

To give you a starting point here, consider the following areas: SEO strengths These are areas where you excel, so reviewing your analytics, rank-tracking software, and Google Search Console is a sensible first step. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Objectives and Key Results

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Growth: A sharp increase in users and sales.

Launch

Heinz Marketing

MARCH 17, 2023

Consumer reasons for listening to podcasts also vary by age: younger listeners tend to listen to podcasts for entertainment purposes and to pass time, as well as a means of change from just listening to music, whereas older listeners prefer to listen to podcasts to learn something new and stay up to date on current events.

B2B

Hubspot

FEBRUARY 6, 2013

Just like any other piece of marketing content, useful personalization is the stuff that simply makes your marketing more relevant, and more helpful. So, what are some ways you could make your email marketing more personal? This email is so effective because it gives me all of the information I need right up front.

Gaming

Search Engine Land

AUGUST 1, 2023

In mid-market to enterprise-level organizations, there is typically a history of SEO efforts, whether it’s during the website’s early development in terms of architecture or through content-related processes employed by teams. Standardized documentation helps avoid duplicated efforts and speeds up training new team members.

Objectives and Key Results

Search Engine Land

JANUARY 13, 2023

Bing Ads Updates Keyword Planner With Impression Share Comparisons And More. 2016: The new features: more competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume. Market Share. 2011: “Q.

Non-Profits

ConversionXL

SEPTEMBER 23, 2020

“Have you ever started to purchase an item online only to abandon the purchase because of any of the following concerns?” Consumers need to purchase gifts and supplies for gatherings by a set deadline, and retailers have to keep up with increased demand. ” SurveyMonkey Survey of 608 U.S. consumers by TrustedSite.

Trust

Hubspot

APRIL 21, 2020

The other day, I signed up for a friend's solidcore Pilates class. For the purposes of this post, we're assuming you've already come up with a great initial mobile app idea and have a goal to get as many downloads as possible upon launch. As of January 2020, market share between mobile operating systems were at 74.3%

Launch

Search Engine Land

JANUARY 24, 2023

Having competition for Google search encourages companies to innovate, invest in better search technologies, and create better user experiences. Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. ” Jensen said.

Campaign

Hubspot

APRIL 22, 2013

Its ebook designs are consistent with its email designs: They both feature bold colors and fonts to grab your attention, following many of our DIY design commandments , especially hierarchy in design. After all, how often do you get to see a jet engine up close? What other companies use awesome visuals in their marketing?

B2B

ConversionXL

NOVEMBER 17, 2022

For example, a company with a large social media following might look like it’s thriving, but followers are a vanity metric. What’s important is how follower numbers translate to engagement, shares, increased brand awareness , and conversions. sale, sign-up, or download) compared to the total number of visits.

A/B testing

Hubspot

NOVEMBER 28, 2018

From dial-up and AOL everything to Chrome and IoT , the ~*interwebs*~ have completely infiltrated our lives. Server and network security configuration (setting up security for browsers and networks). What pages and categories are essential to your site and user experience, and which ones could be removed or combined?

E-commerce

ConversionXL

APRIL 11, 2016

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. How do most visitors feel about video? ” (via Unbounce). Example: Vidyard.

Conversion

Salesforce

AUGUST 27, 2021

Instead, use your digital channels as a way to augment the dealer experience. Go beyond your content management system (CMS) to embed commerce capabilities that offer fast site speeds and an engaging user experience. Now, online-only newcomers such as TrueCar and Carvana are gaining market share.

Electricity

Cience

JANUARY 10, 2020

Let’s ask B2B marketers. We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? If I like what I see, I’ll follow up later via desktop to make a decision. ”. Your hint is correct: On average, most of my sessions to my B2B client sites are Desktop users.

B2B

Cience

JANUARY 10, 2020

Let’s ask B2B marketers. We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? If I like what I see, I’ll follow up later via desktop to make a decision. ”. Your hint is correct: On average, most of my sessions to my B2B client sites are Desktop users.

B2B

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Create a Launch Plan Detail every step of your launch, from pre-launch activities to post-launch follow-ups. A strategic product launch targets the needs and desires of its audience.

Launch

Lead Fuze

JANUARY 9, 2024

From enhancing user experience to mastering SEO for better visibility—we’ve got actionable insights just waiting for you. Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash.

E-commerce

SaaStr

DECEMBER 17, 2019

Or if you’ve ever gotten a 2 cent and a 4 cent deposit into your account as you’re trying to set up direct deposit or payments transfers, that’s a pre-Plaid world. And in January, the following month, you spent a reported $200 million on Quovo. It ended up doing just fine. That’s pre-Plaid. Ari : Okay.

Finance

ConversionXL

FEBRUARY 3, 2022

Your market goals now are to increase market share and create brand preference. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. Come up with several options and stress test each of them.

Growth

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. If your email has to be on the long side, break it up into multiple paragraphs to provide visual breaks.

Clients

ConversionXL

APRIL 24, 2019

Takeaway : Customer data should improve the user experience, not make it tougher for people to leave. Followers are non-transferable capital that users store on the platform. That cost creates inertia that keeps users on an existing network and slows the growth of new ones. million Twitter followers.

Hospitality