article thumbnail

How to find your niche in SEO

Search Engine Land

SEO professionals also need to step up. To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Throughout my career, I’ve delved deep into niche specialization to unearth my authentic voice and area of expertise. Herein lies the magic of niching down.

Niche 116
article thumbnail

Crafting the Perfect Follow Up: The Secret to Cold Email Success

Sales Hacker

That’s why follow-ups are the most important part of any cold email campaign. Why Following Up Is So Important. Follow up is important for several reasons: Most people don’t respond right away. In other words, if you don’t follow up at all, you’ll miss out on more than half your potential deals.

Follow-up 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Do Digital Marketing – A Simple Step By Step Guide

ClickFunnels

However, not only did the company managed to carve out a niche for itself, it is now generating over $2.3 One caveat, though: You need to make sure that your target audience is big enough to allow you to build a sustainable business in that niche. That’s a good sign because it means that there’s likely money to be made in that niche.

Niche 290
article thumbnail

How to survive and thrive in a Google helpful content world

Search Engine Land

I would urge any who have not already done so to review: The analysis that Glenn Gabe has put up. I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches. These niches, explicitly, were incredibly impacted by the update. Do not do this.

Niche 136
article thumbnail

Marketing to the 50+ crowd: A booming opportunity

Martech

Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Dominate the social platforms Facebook and X.

Trust 88
article thumbnail

Best of SearchBot: Create a strategy to build high-quality backlinks

Search Engine Land

Answer: To build high-quality backlinks and improve SEO for www.polestarcf.com, I would recommend the following strategies: 1. Resource Page Link Building: Look for resource pages or link roundups in your niche that list websites, articles, or tools. Include relevant links back to your website within the content.

Finance 96
article thumbnail

8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

This begs the question: why do some marketers get caught up on establishing a sole stream of revenue? By hosting ads on their platform, you establish yourself as a likewise trusted brand. Which niche do you have the potential to dominate? Businesses have options galore when it comes to building their sales funnels online.

Niche 246