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How Codecademy Saw 5X Growth with Strategic Testing

ConversionXL

From spaghetti testing to strategic testing . That’s what led us to strategic testing. So we settled on growth levers at the bottom of the funnel–experimenting with pricing, the checkout page, plan mix, and our trial model. The following are some of the strategic tests we ran at Codecademy.

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Crafting the Perfect Follow Up: The Secret to Cold Email Success

Sales Hacker

That’s why follow-ups are the most important part of any cold email campaign. Why Following Up Is So Important. Follow up is important for several reasons: Most people don’t respond right away. In other words, if you don’t follow up at all, you’ll miss out on more than half your potential deals.

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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

Of course, the method that suits you best will depend on the nature of your business, including factors such as products, pricing models, and revenue cycles. These range from strategic alterations to investments you can make that will have a transformational impact.

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Sales Ladder: Boosting Sales Through Strategic Steps

The 5% Institute

This metaphorical ladder is known as the sales ladder, a strategic framework designed to optimize the customer journey and maximize sales. A sales ladder is a strategic framework that outlines the various stages a customer goes through before making a purchase and becoming a loyal advocate of your brand.

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How to Overcome Price Objections in Sales: A Guide

Lead Fuze

Understanding how to overcome price objections is a crucial skill for any sales professional, marketer or small business owner. In the world of sales and marketing, pricing objection is often one of the most challenging hurdles to navigate. Check out this active listening guide to up your game. Let’s dive in!

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.

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Picking the Perfect Pricing Model That Fits Your App With HackerOne CEO Marten Mickos (Podcast 508 and Video)

SaaStr

Pricing is one of the most challenging elements to get right for SaaS companies. How much should you charge, and what pricing model works best? In an era of empowered buyers, vendors should take care to remove obstacles from the pricing process or risk losing the customer to a competitor.

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