Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Of all brands tracked, cosmetics and skin care saw the highest number of deals (65), closely followed by non-sports apparel and footwear.

Sports 74

Sports Entertainment Retail Follow-up 74

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

Sports 98

Sports Campaign Territory Legal 98

Anthony Cole Training

SEPTEMBER 24, 2014

I often tie sports stories, analogies and themes to sales and sales management, and I generally have at least one in the crowd that doesn’t/cannot relate because they have not played sports or are just simply not into sports. I love to cook (and eat) and I love selling and coaching sales management. They all fall off the wagon.

Sports 220

Sports Drivers/motivators Sales Prospecting 220

Veloxy

JUNE 7, 2021

It’s a great follow-up after the subscriber signs up for a free lead magnet. . #11: An excellent follow-up to a free lead magnet asks your audience for feedback on the content they received. Build up the excitement for an upcoming product launch with a three-day countdown. . #22:

Promote 300

Promote Launch Technique Sports 300

Tibor Shanto

AUGUST 5, 2021

In sales the go to is often sports, and one can understand why. With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. I read a scary stat, the average CRM has between 100 – 300 unfollowed up on tasks. By Tibor Shanto. You can visualize it this way: Share Your Value.

Objectives and Key Results 293

Objectives and Key Results Sales CRM Prospecting 293

Anthony Cole Training

NOVEMBER 4, 2014

As I approach the completion of my 60 th year, I think I understand that what I thought Coach Riley was saying is that basketball - and in fact, any sport - is just a game. She isn’t just making the news on ESPN and other sports media outlets. Sign up HERE and receive Tony Cole’s eBook, Why is Selling So #%&@ Hard?,

Sports 229

Sports Gaming Sales Up-sell 229

Sales Pop!

FEBRUARY 5, 2024

Respectful Negotiation In sports talk, offense refers to strategically moving past the opposing team to achieve the goal. Being on the defense as a sports figure requires blocking opponents from attaining their goals. Much of our success lies in speaking up with a respectful tone of voice.

Negotiate 200

Negotiate Sports Strategize Strategic planning 200

Anthony Cole Training

MARCH 10, 2014

However, I do understand it well enough to make the following comments. He told me that signups were the following Tuesday between 6:30 and 8:00 at Hammonton High School Football Field. A week later, I was signed up to play for the 8–9 year old’s team and on Thursday and we immediately started practice. We lost 41 to 40.

Drivers/motivators 249

Drivers/motivators Gaming Sports Sales 249

Partners in Excellence

NOVEMBER 18, 2024

They want to buy digitally, so make sure you serve up the right stuff. And the sales strategists, sporting their bow ties, say “all of this is perfectly predictable!” Just follow the formulas, just let the customer figure things out until they are almost ready to order. ” But sellers still have to do outbound.

Customers 127

Customers Sports Up-sell Start-ups 127

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Martech

JULY 25, 2024

They were there to eat popsicles in the warm sunshine, pick up gift bags from the high-end fashion brand Miu Miu and accept free copies of books Miu Miu had selected as “Summer Reads.” “This was so effective that they changed the rules about buying that space the following year; a lot of other brands were not happy.

E-commerce 121

E-commerce Hospitality Angle Sports 121

Adaptive Business Services

NOVEMBER 24, 2021

Then there was the time that I totally screwed up the location of a brick-based monument sign in Denver and, in the middle of winter, the President and I drove out there and fixed it … after it had been completely installed. We had to use propane heat turbines under the truck to keep it from freezing up. Many more branches followed.

Sports 71

Sports Sell Transportation Electricity 71

Hubspot

SEPTEMBER 9, 2024

You know the beloved tradition of sports fans throwing TVs out of their window after a loss? A Trendster’s Rage Room Venture Trendster Vincent Serpico started Breakthrough Smash Room in 2021, after his daughter spent three days in the ICU following a suicide attempt. And we’re not talking about those with millions of followers.

Profit margin 74

Profit margin Commission Sports Follow-up 74

Veloxy

JANUARY 2, 2024

Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. The sales process will have a series of repeatable steps that your sales reps should follow to convert a prospect into a client.

Product 246

Product Territory Objectives and Key Results Sales 246

Sales Gravy

APRIL 20, 2025

It was gritty, emotional, and one of the most unforgettable moments in sports history. What shows up when youre squeezed is your true game. You follow up. You show up again. It was gritty, emotional, and one of the most unforgettable moments in sports history. You follow up. You show up again.

Sports 71

Sports Gaming Trust Pipeline 71

Anthony Cole Training

JANUARY 27, 2015

Here are some examples of doing WIT: Making calls – Regardless of how tired you are, how much you just sold last week, how difficult it is to handle the rejection – if you are going to be successful in selling, you have to pick up the phone and call someone. Winners in sales, sports and life do whatever it takes in all areas to be a success!

Cold Call 214

Cold Call Sports Legal Referrals 214

Search Engine Land

SEPTEMBER 17, 2024

Reduced reliance on follower count for reach. Let’s explore how to develop a holistic video strategy that sets you up for success. It’s likely you are trying to achieve one of the following: Brand awareness : Increase visibility and recognition of your brand. Business email address Sign me up! Processing.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Anthony Cole Training

OCTOBER 28, 2014

It’s kind of like what one of the local sports show hosts said when discussing the Nebraska quarterback, “Evaluating a quarterback isn’t about asking or determining if he has talent; it’s about evaluating what he has done to win.” Sign up HERE and receive Tony Cole’s eBook, Why is Selling So #%&@ Hard?, Did you like today’s post?

Sell 199

Sell Sports Government Up-sell 199

Martech

JUNE 18, 2024

Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. Dig deeper: Email marketing strategy: A marketer’s guide Build your email from the ground up Every high-performing email starts with a strong foundation.

Campaign 123

Campaign A/B testing Sports Retail 123

Martech

OCTOBER 7, 2024

The vendors that build and maintain them very likely have detailed infrastructure requirements and implementation guides to follow. When making such a decision, remember that martech is a team sport. Dig deeper: A practical guide to building a marketing technology stack Email: Business email address Sign me up! Processing.

Sports 77

Sports Technology Technology Clients 77

Martech

JUNE 11, 2025

Up to 39% of global consumers say the volume and frequency of deals overwhelm them, and one in four sidesteps big-ticket sales entirely, according to recent research from Intuit Mailchimp. Gone are the days of assuming your audiences follow the same calendar. Yet, despite the opportunities to save money, shoppers are signaling fatigue.

Entertainment 61

Entertainment Retail Drivers/motivators Campaign 61

Sales Hacker

FEBRUARY 10, 2021

According to Insightsquared, recruiting should take up to 20% of time for a C-level executive. In order to be as proficient as possible in your hiring process, the first step in the process is to have a structured framework to follow. Sales is a sport where your competitors are always working on their craft. Coachability.

Sports 142

Sports Negotiate Technique Presentation 142

SalesProInsider

JUNE 19, 2019

Imagine my surprise then when Mark showed up at my office, sat at my table, opened his portfolio and said, “Well, I typically like to just get right into it.” I don’t want to talk about the weather or sports. Ends up with one of us “pitching” to the other. Sports, world news, the geography you are in, etc.

Sports 125

Sports Appointment Networking Conversion 125

Search Engine Land

FEBRUARY 9, 2024

Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to be eligible to promote these ads. In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group.

Gambling 114

Gambling Gaming Sports Promote 114

Gong.io

SEPTEMBER 9, 2021

Subscribe here and follow me to read upcoming research. Selling is a team sport once you’re talking quarter million dollar deals. Each person on your GTM team has unique skills that can add value to the sales cycle, especially if uncertainty pops up in the buyer’s journey. It’s about stakeholders. How to win as a team.

Closing 162

Closing Sports GTM Legal 162

Anthony Cole Training

JANUARY 31, 2013

Over the years, we have identified at least two “musts”: 1) Any organization looking to improve the sales effectiveness of its sales group MUST identify, up front, what the problems, challenges, weaknesses, strengths and skills are of their sales group before investing any time, money or resources and 2) The company MUST have great sales management.

Objectives and Key Results 201

Objectives and Key Results Sales Drivers/motivators Sports 201

Sales Pop!

NOVEMBER 22, 2022

The benefit of keeping calm in challenging situations is immeasurable – it will keep your stress levels in check and open up new opportunities. Frequent tendencies to get caught up in thoughts about things that have happened, are happening, or might happen in life, especially during stressful situations, is easy. We want to do nothing.

Presentation 245

Presentation Growth Technique Networking 245

Search Engine Land

JANUARY 4, 2024

From January 4, the platform will accept and run ads for sports betting from state-approved entities in Delaware. Eligible advertisers who want to run sports betting ads in Delaware will need to apply for accreditation. In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group. Why we care.

Gambling 107

Gambling Gaming Sports Campaign 107

Salesforce

FEBRUARY 3, 2022

However, she fears climate change will continue to erode that, and she is doing her part to ensure outdoor winter activities, including her sport — cross-country skiing — have a future. in that sport), Diggins realized she had a global platform to help bring attention to how climate change impacts winter sports and the world in general.

Sports 98

Sports Government Represent Networking 98

Sales Pop!

MARCH 25, 2022

It is becoming a mandatory part of any well-rounded strategy that hopes to attract new customers and engage with current followers. Here’s what you can do to boost your follower counts, ensure that those who join your flock have a fun experience, and ultimately boost conversions. Have Meaningful Interactions with Your Followers.

Customers 130

Customers Sports Follow-up Entertainment 130

Martech

MAY 2, 2024

Rockefeller — ‘Don’t be afraid to give up the good to go for the great.’” A food delivery app measured 23% app re-engagement and 6% app reinstall rate following exposure to a recent Super Bowl ad, the company shared from the NewFronts stage. Instead, I’m reminded of a quote most often attributed to John D.

Sports 115

Sports Networking Technology Technology 115

Martech

MAY 10, 2024

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Data from media analytics firm Guideline found podcast gross media spend up 21.7% Comedy overtook sports and news to become the top podcast category, according to the new IAB report, “U.S. Monthly U.S.

Sports 111

Sports Strategic partnership Networking Entertainment 111

Martech

SEPTEMBER 1, 2021

This category creation resembles the mass-market expansion of Red Bull in the late 1990s and 2000s, when energy drinks gained traction through “extreme sports” marketing. But breaking ground in a new category requires marketing that builds from the ground up. It also allows sellers to connect with the platform.

Technology 113

Technology Technology Sports Retail 113

Sales Pop!

JUNE 8, 2022

Luckily, converting visitors to customers is relatively easy if you follow a few key steps, and this is exactly what we shall be talking about in this article. There was a study conducted on a sports betting app by Unibet that more than proved the aforementioned statement. It might not be easy, but it is possible.

Customers 130

Customers Sports Follow-up Price 130

Sales Gravy

JUNE 22, 2023

In this conversation, you'll learn the value of a good first impression, how to maintain engagement with a prospect following a demo, and why being coachable is a strength in sales. Do research on who you're trying to sell to and a personalized follow-up email after a demo or meeting that adds value to the conversation.

Sports 119

Sports Up-sell Trust Follow-up 119

Veloxy

FEBRUARY 13, 2023

Avoid current and future objections Go back up to the top of this blog post and review Jordan Belfort’s three-step open ended sales sequence. When it comes to [relevant issue], what keeps you up at night? Discovery based questions Have you ever watched a video of a Paleontologist dig up a dinosaur fossil?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Sales Pop!

JULY 15, 2024

A button-up, slacks, and leather shoes, for example, will help you appear more trustworthy than shirts, jeans, and sneakers. In fact, studies find that professionals who don the appropriate eyewear increase their direct sales by up to 14%. Is there any etiquette to follow when wearing them while working sales?

Sports 130

Sports Contact Follow-up Gaming 130