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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In

Sports 121
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Mixing Sport and Business – Starting a Business around the Sport You Love

Sales Pop!

Football and sport are your passion, but have you ever thought about starting a business based around the sports that you love? A sports-based business could give you the change of pace and change in lifestyle that you crave. Of course, in business just as in sport there will be ups and downs.

Sports 130
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The Unique Opportunities Sports Marketing Offers

Sales Pop!

Consider tapping into a bigger audience: people who watch sports. While the pandemic threw a wrench into the works of many live events, viewership for sports continues to grow overall. Sports marketing can be tricky, though. Sports also offer a chance to target more specific audiences. Not all sports fans are the same.

Sports 130
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Meet my research team: Gemini, ChatGPT, and Perplexity

Martech

Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. I approach product discovery as follows: Generation of an initial query. With a list of vendors in hand, you can now ask the following questions: “Identify the platform (e.g., Review and Refine.

Meeting 137
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Women’s sports marketing set for take-off

Martech

These figures come from a new report on women’s sports from SurveyMonkey and sports marketing and sponsorship platform Parity. Of course it’s not new that women sports stars have huge followings and can be key influencers. Instagram is the top platform for women athletes (by followers). Why we care.

Sports 121
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5 Tactics to Improve Your Follow-Up Cadence [With Examples]

Sales Hacker

There’s been a shift in how B2B organizations communicate through follow-ups and outreach. In this article, we’ll look at five sales follow-up tactics that will help you do just that. We’ll look at how your SDRs and AEs can provide buyers with more personalized interactions in any meeting during the follow-up.

Follow-up 125
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You Need Sales Coaching

Sales Gravy

Sales is a performance sport. Inconsistent follow-ups? The ego stays in check, the mindset stays sharp, and the momentum stays up. The moment you stop chasing growth is the moment someone else starts catching up. Sales is a performance sport. Inconsistent follow-ups? This isnt feel-good fluff.

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