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The high cost of undervaluing experienced marketing leadership

Martech

When startups build without senior marketing leadership, they gamble on short-term activity over long-term strategy. Without this, messaging lacks resonance, product launches miss the mark and teams chase unqualified leads. That requires meeting your stakeholders where they are, not where you are. But do startup CEOs know any better?

GTM 99
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Meta launches new tool to track branded content campaigns

Martech

Meta has launched a new search tool that tracks branded content campaigns. Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. How it works. Get MarTech!

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Meta rolls out new search tool to track branded content campaigns

Search Engine Land

Meta has launched a new search tool that tracks branded content campaigns. Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. How it works.

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Google AI Overviews: More searches, less satisfaction

Search Engine Land

”) and the computer processes your question, figures out its context, figures out what response you’re looking for, searches a giant database in who-knows-how-many languages, translates/analyses/summarises all the results, and presents them back to you in a pleasant voice. It’s gambling. Dig deeper.

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Marketing Project Management: A Reliable, Reusable Framework

ConversionXL

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. For businesses aligned with the whole “ lean startup ” movement, the sprint offers a formula to quickly build, launch, and test products before committing too much time and effort to something that might not resonate in the market.

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Data lessons from a successful Taylor Swift exhibit

Martech

It was a gamble. Now they know us and also got to see our core types of artists and art works that we present. ” Dig deeper: Metropolitan Museum of Art launches Roblox augmented reality experience Arts, design and…data? . “Usually we plan our exhibitions well in advance but this one kind of dropped in our lap.

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8 Twitter alternatives marketers need to know about

Search Engine Land

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard.