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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes.

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Microsoft Ads announces major policy updates that start July 1

Search Engine Land

Microsoft has confirmed additional policy updates which will have a significant impact on marketers working in sectors such as health and gambling: The new policy updates are as follows: Vitamin and supplement ads are given the green light – The Microsoft Audience Network will now permit vitamin and supplement ads. What are the new rules?

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TikTok launches enhanced ad placement controls

Search Engine Land

This new feature allows advertises to control whether their ad is served next to four non-standard categories: Gambling and lotteries. Financial Services. Professional Services. Violent video games. Combat sports. Youth content. By managing association with these content categories, brands can ensure consistency in messaging.

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Meta rolls out new search tool to track branded content campaigns

Search Engine Land

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. They can also work together with a content creator to promote something in a post, story, video or reel.

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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

1 Assume they’re self-service. If you offer a product or service that appeals to a wide audience, it is critical to analyze down your marketing target audience to a recognized group so that you can utilize message and marketing techniques that are tailored specifically to them. But you also want to keep them engaged.

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Meta launches new tool to track branded content campaigns

Martech

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. They can also work together with a content creator to promote something in a post, story, video or reel.

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Airbnb dominates in search sentiment report

Search Engine Land

Conversely, launching ads to counter negativity and promote a positive message could be effective for those with negative sentiments but high volume. For instance, if a company has positive sentiment but low search volume, focusing on campaigns to increase volume would be beneficial. Top 10 advertisers by search activity.