SaaStr

MARCH 23, 2025

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. I really liked this one and wanted to write up a few more learnings. What is Codeium and Windsurf?

GTM 90

GTM Territory Pipeline Growth 90

SaaStr

OCTOBER 18, 2024

You can talk about the roadmap or sales strategy until you’re blue in the face, but if you don’t have the team to do it at scale, there’s no point in talking a ‘big game.’ ” For example, when you hit a $100M, you just can’t sell enough to drive 40 points of new growth.

Sales 122

Sales Up-sell Go To Market Gaming 122

Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. We need to get wet and get in the game. Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? How are we going to market?

B2B 112

B2B GTM Strategize Commission 112

Sales Hacker

OCTOBER 10, 2023

We have a special episode this week, a community mashup with the best community leaders in the game! The post GTM 63: Community Mashup with The Best in the Game ft. And…monthly bonus podcast episodes dropping the first Thursday of every month. Kathleen Booth, Erica Kuhl, & Holly Firestone appeared first on GTMnow.

GTM 122

GTM Gaming Growth Go To Market 122

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. If not, a product-led growth (PLG) strategy may not be the right fit.

GTM 95

GTM Cross-sell Finance Price 95

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 101

Go To Market Process GTM Education 101

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why Ecosystem-Led Growth for GTM?

GTM 118

GTM Growth Referrals Cross-sell 118

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 104

Price E-commerce Cross-sell Profit margin 104

SaaStr

JUNE 21, 2025

Palantir isn’t just winning—it’s playing a different game entirely. The horizontal game is over unless you’re building the next TikTok. If You’re Growth Stage ($1M-$10M ARR): Time for brutal honesty : Are you building something enterprises cannot live without?

B2B 101

B2B Government Healthcare Contract 101

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Key Growth Drivers 1.

Territory 71

Territory Drivers/motivators Quota Pipeline 71

Salesforce

JULY 25, 2024

Investing in our partners, like you, is essential for growth and accessing new benefits. As an ISV navigating the competitive landscape, you understand the importance of expanding your market reach and optimizing revenue channels. At Certinia, we’re thoroughly impressed by the Salesforce and AWS partnership. Sign up here

GTM 78

GTM Growth Up-sell Represent 78

Sales Hacker

JULY 19, 2021

Let’s talk about PEAS from the Head of Revenue and Growth Operations at Upkeep, Jeff Ignacio. The RevOps organization is responsible for defining, building, improving, implementing, and maintaining scalable go-to-market processes. The post Create a Request Process to Level Up Your RevOps Game appeared first on Sales Hacker.

Gaming 110

Gaming Process Engineering Start-ups 110

SaaStr

JULY 24, 2023

Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023. in ARR, 29% overall growth, and is worth $29B. 1 — 2022 Saw A Slowdown In Usage Growth, But 2023 Saw A Potential Bounce Back. If you’re growing at 50%, you want to see at least 25% growth.

Growth 98

Growth Gaming Price Closing 98

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B When people hear about Divvy’s growth, they assume Divvy must have skipped a step. Snow says this is a momentum game. If you can get wins, you’re going to get more wins. If you take losses, you’re going to get more losses.

Go To Market 98

Go To Market GTM Quota Up-sell 98

SaaStr

JULY 27, 2022

So how did PayFit achieve such explosive growth? Secret 2: Be Prepared to Play the Volume Game When it Comes to Talent –– People Are Everything. But your sales needs when selling to small and medium-sized businesses differ from an enterprise-level market. Secret 6: Customer Satisfaction Is Your First Lever For Growth.

Go To Market 97

Go To Market B2C GTM Price 97

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

B2B 123

B2B GTM Drivers/motivators Legal 123

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 26:54) The existential dread of being a startup founder. (37:56)

GTM 97

GTM Engineering Electricity X-functional 97

InsightSquared

JANUARY 30, 2020

Revenue operations supports the go-to-market teams by providing them with a single unified view of customer experiences and a comprehensive summary of every player in the process of growing revenue. The emergence of revenue operations is a game-changer for marketers. Revenue operations supports marketing efforts.

Gaming 77

Gaming B2B Teamwork Drivers/motivators 77

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. manage all the SMBs in the mid-market.

GTM 83

GTM Territory Gaming Sales 83

SaaStr

MARCH 22, 2023

Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Is there a recipe or formula that will predict the success of a pre-growth, high-potential company? It was inevitable.

Growth 103

Growth Cross-sell GTM Up-sell 103

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. Create a single source of truth to empower go-to-market teams. Tiffani Bova, Chief Growth Evangelist, Salesforce.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Search Engine Land

AUGUST 14, 2024

Businesses committed to growth need agencies more than ever before – not only to do the work and get results, but to help them navigate evolving platforms based on their years of experience. Review it and let it inform your go-to-market strategy, such as handling objections. This couldn’t be further from the truth.

CRM 116

CRM Campaign Niche Negotiate 116

Highspot

JUNE 17, 2025

Most go-to-market (GTM) initiatives aren’t failing—they’re flying blind. AI is changing the game for mastering GTM performance. With AI surfacing performance trends, gaps, and learnings across GTM initiatives, teams can execute faster and smarter—operating in a more agile manner and driving more predictable growth.

GTM 52

GTM Go To Market Pipeline Gaming 52

Sales Hacker

JUNE 6, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI is transforming how go-to-market teams operate. Marketers are shipping more content. Marketing: Positioning teardown workshops, edit GPT drafts. SDRs are prospecting faster. Seed round.

GTM 53

GTM Objection handling Cold Call Follow-up 53

Sales Hacker

JUNE 17, 2025

Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. I want Dennis Lyandres: to know how this insane growth actually happened. And that’s people. The very best companies, they have an actual people strategy.

GTM 80

GTM Customers Construction X-functional 80

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. S-Curve Bets: Three experiments designed to unlock future growth beyond the current year. S-Curve bets help us anticipate market saturation or operational bottlenecks before they happen.

GTM 65

GTM Objectives and Key Results Quota Real Estate 65

Highspot

DECEMBER 5, 2024

While unlocking the impact of go-to-market initiatives could feel like an impossible task, high-performing teams approach each challenge as an opportunity for change. They dare to go beyond whats historically been possible. They dare to go beyond whats historically been possible.

Angle 52

Angle Territory Drivers/motivators Go To Market 52

Veloxy

MAY 3, 2022

SBI Growth. Sales can be an intimidating numbers game. Veloxy’s most popular sales checklists include the Sales Rep Challenges Checklist , Sales Quota Champion Checklist , and the Revenue Growth System Checklist. SBI Growth Advisory's KPI Dashboard. SBI Growth Advisory's KPI Dashboard. Greg Alexander.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Heinz Marketing

APRIL 2, 2025

By Lisa Heay , Vice President of Business Operations at Heinz Marketing Your pipeline shouldnt feel like a rollercoasterthrilling one month, terrifying the next. Nowadays, personalization should go beyond using someones name in an email. In addition, personalization at scale is the key to sustainable growth. Josh Baez (Sr.

Pipeline 56

Pipeline GTM B2B Follow-up 56

SaaStr

DECEMBER 17, 2023

Game changing addition for us. #3. As the CRO at Owner, Kyle leads a team of go to market professionals who help independent restaurants grow their direct, online takeout and delivery channels. This allows sales reps to get instant feedback and gives our frontline managers a tremendous amount of coaching scale.

CRM 117

CRM Gaming Growth Go To Market 117

SaaStr

JUNE 13, 2025

But for the average enterprise AI company (not the top 0.1%), what does growth really look like? The path to Series A typically took 12-18 months after achieving initial revenue traction, with companies needing to demonstrate sustained growth over multiple quarters before investors would write larger checks.

Contract 67

Contract B2B Growth Drivers/motivators 67

Martech

APRIL 22, 2025

Why ABM strategies are entering a new era The past decade solidified ABM as a mission-critical component of B2B marketing, but as customer behaviors, technology and markets evolve, so must strategies. Sales and marketing alignment is the game-changer Another key evolution in ABM is the emphasis on sales and marketing alignment.

Cross-sell 93

Cross-sell Government B2B Pipeline 93

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you.

GTM 113

GTM Pipeline Finance Growth 113

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. What began as a necessity quickly transformed into a game-changing strategy that catapulted the company to a $1 billion acquisition by Meta, with Vikas at the reigns serving as SVP of Global Sales and Customer Experience.

GTM 105

GTM Customers Sales Growth 105

Salesforce

OCTOBER 12, 2021

What we learned from recent research is that ‘growth’ has a different definition than it did 10 years ago,” said Karen Semone, vice president of innovation strategy at Salesforce. Growth isn’t just describing the financial valuation of a business anymore. READ MORE: 5 Game-Changing Traits of Chief Revenue Officers.

Gaming 98

Gaming Cross-sell Sales Finance 98

Martech

MAY 5, 2022

Here are some actionable steps Naves recommends marketers take to enhance their personalization by connecting customer data. “Some people say, ‘I’ve got my [buyer] persona, I’m ready to go. We want to go to market,'” said Naves. COVID-19 has only sped up this marketing transformation.

Customers 123

Customers Cross-sell Gaming Up-sell 123