SaaStr

JULY 20, 2024

A talented executive can be a game-changer for your business, and a not-so-good one can be detrimental. Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. There are a lot of great firms out there, and they’re critical for bringing on great executive talent.

GTM 118

GTM X-functional Engineering Referrals 118

Salesforce

APRIL 15, 2025

Like many sports fans, I get excited about the Big Game but not just because it’s a fun showdown. It’s FanDuels biggest event of the year, with millions of users driving a massive surge in real-time gaming activity. Leadership recognized our momentum and supported the growth of our in-house Salesforce team.

CRM 90

CRM Service Customers Sports 90

ConversionXL

SEPTEMBER 3, 2021

90% of worldwide app installs are organic, so play the long game to boost retention, not the short game to capture misaligned downloads. Define goals with continuous growth in mind. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”.

UX 121

UX X-functional A/B testing Follow-up 121

SaaStr

NOVEMBER 23, 2021

Live events are a forcing function for your entire team, not just sales, and marketing. Mark Jung, VP of Marketing for Dooly told us that “having a forcing function is one of the best things you can do as a leader and within a business. Have a game plan really, really tight in advance. Think Zapier.

Technique 108

Technique X-functional Launch Pitch 108

Hubspot

AUGUST 8, 2019

Year-over-year growth. Ramp-up = amount of time spent in training + average sales cycle length + X. X is based on the salesperson’s experience: The more they have, the smaller this number is. Check out the sales KPIs you should track at each stage of your startup's growth. X months or years). Market penetration.

X-functional 101

X-functional Quota Cross-sell Contract 101

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Your PODs are where you’ll win the game. Run a functional investigation. The limits of competitive analysis. As Peep Laja notes: I hear this all the time.

UX 126

UX X-functional A/B testing User Experience 126

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

ConversionXL

DECEMBER 13, 2022

As Craig Sullivan puts it : My experience in observing and fixing things: These patterns do make me a better diagnostician, but they don’t function as truths—they guide and inform my work, but they don’t provide guarantees. You may think your site works perfectly in terms of user experience and functionality. Craig Sullivan.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

SaaStr

MAY 24, 2023

Misconception #1: Good Traction Or Growth Is Just A Couple More Features Away It rarely works like this. If Fancy Firm X emails you, it doesn’t mean they’re interested. Founders have many jobs: to build a product, get customers, stand up a marketing function, manage a team, manage your burn, fundraise, and get an office space.

X-functional 19

X-functional Legal Growth Start-ups 19

Lead Fuze

JULY 1, 2023

Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions. A well-structured quota system ensures that high-performing reps get the cha-ching they deserve, while motivating others to step up their game.

Quota 52

Quota Growth Territory Commission 52

Heinz Marketing

OCTOBER 25, 2021

And literally they said like, “we come down here, there isn’t as much hockey, different kinds of food, and we’re really trying to be like the locals, which means we’re eating barbecue and going to high school football games”. What if it had X? Which I thought was hilarious and pretty true. What if it had Y?

Pipeline 122

Pipeline Sales Growth X-functional 122

Salesmate

OCTOBER 28, 2020

Accurate forecasting can help a sales team function more efficiently and achieve as well as excel sales expectations. A company’s success can be measured by how well the sales team meets the sales forecasts and contributes to revenue growth. If they slash the price, you will have to offer discounts to stay in the game.

Territory 96

Territory X-functional Pipeline Appointment 96

SaaStr

JULY 5, 2024

GTM Mistake #4: Cutting Marketing Budgets to Almost Nothing When growth comes up short, and you have a marketing budget of a few million, that’s the first place that gets cut. You can’t go public or be acquired on 10% growth. For public companies, growth is still worth twice as much as profitability. The answer is no.

GTM 82

GTM Cross-sell X-functional Pipeline 82

Heinz Marketing

MAY 16, 2022

That could be a self-help tool in a product led growth format. You may say, “I’m not a right fit for you because of X, Y, and Z,” but you still made an impression and made it clear who you are best for and that person knows other people that work for or lead companies or lead functions that could need you. .

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Sales Hacker

APRIL 1, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Kind of the telephone game, right? GTM 140 Episode Transcript Hayden Stafford: [00:00:00] partnership’s just not about making money. It’s about growing together.

GTM 62

GTM Up-sell Start-ups Gaming 62

Hubspot

OCTOBER 1, 2021

However, a fifth of CRM users want slightly more advanced functions: sales automation, a central database, email marketing, customization, and reporting/analytics. As more organizations up their customer experience game, others must follow suit. CRM growth will come from new markets. Accessible customer data across departments.

CRM 95

CRM Objectives and Key Results X-functional Real Estate 95

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

GTM 90

GTM Campaign Pipeline Launch 90

Hubspot

APRIL 3, 2014

These two metrics are powerful because they allow us to start answering some very intriguing questions, like: We raised “X” dollars from this fundraising strategy, but what does that mean? More importantly, we can answer strategic questions that drive fundraising improvement and growth. Fundamentals. nonprofit'

X-functional 78

X-functional Finance Strategize Drivers/motivators 78

Hubspot

APRIL 4, 2023

With so many brands vying for their attention, marketers need to step up their game and create campaigns that stand out, are highly personalized, and make a meaningful impact." This question is designed to test your knowledge of the industry and where you see potential growth. Of course, your answer shouldn't be all doom and gloom.

Consult 83

Consult Objectives and Key Results X-functional Construction 83

Heinz Marketing

JANUARY 18, 2021

I left my last startup job and decided to create an independent consulting practice, helping early in growth stage companies figure out their brand strategies, their marketing strategies. It was kind of the Uber for X age. Creating a revenue growth engine is no small task, nor is it one that can be done overnight.

Pipeline 124

Pipeline Consult Sales Start-ups 124

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, sales in my view is best run on a quarterly plan.

Finance 116

Finance X-functional Launch Objectives and Key Results 116

SaaStr

JULY 15, 2022

And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. So again, we could use it for any function. But if you have a 10 X solution to a core problem, just market it in the US.

Growth 115

Growth Cross-sell Start-ups X-functional 115

ConversionXL

DECEMBER 2, 2015

As Craig Sullivan put it : Craig Sullivan: “My experience in observing and fixing things — these patterns do make me a better diagnostician but they don’t function as truths — they guide and inform my work but they don’t provide guarantees.”. We expect to see (data metric(s) change) over a period of (x business cycles). Probably not.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

Sales Hacker

MAY 9, 2019

Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. That level of growth costs a total of $300k each year. To profit on that growth, the team needs to bring in at least $300k, but we actually recommend 2x that number = $600k. Experienced/Top Performer.

SQL 110

SQL Commission Customers Non-Profits 110

Sales Hacker

SEPTEMBER 29, 2020

If you missed episode 128, check it out here: How to Unshackle Your Career Growth With a Mentor with Tom Martin. Vishal Sunak: I began my journey in B2B SaaS at Backupify, and got the opportunity to learn the SaaS game from some real experts. He has his own dedicated implementation and vetting function sales ops.

Contract 117

Contract X-functional Objectives and Key Results Legal 117

SaaStr

FEBRUARY 25, 2020

To go catch their son or daughter’s soccer game. Because it’s not so much focused around X, Y, Z NPS score. And regardless of what product you sell, you’re going to be able to create champions where you can help be a career game changer for them. They don’t like to do online game stuff.

Prospecting 92

Prospecting Customers Promote X-functional 92

ConversionXL

JANUARY 14, 2016

For example, a gaming app that knows users who complete a tutorial are much more likely to be retained over time than players that do not, can measure and then segment users who completed tutorials. The following example looks at a gaming app with a high install volume but a poor ratio of in-app purchases.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

Lead Fuze

DECEMBER 15, 2023

AIInvestment Click to Tweet Evaluating AI Investments When it comes to AI investments , the name of the game is informed decision-making. These are baskets of stocks that track a specific sector, and they can be an effective way to spread your risk while still benefiting from growth in the industry. Dive into the future with AI ETFs.

X-functional 52

X-functional Objectives and Key Results Non-Profits Profit margin 52

Heinz Marketing

JULY 13, 2020

And I’m very excited that at least we’re going to hopefully get 60 games out of this, this season. Because I think that a lot of people will listen to this and say, “Yes, I need to get better at my referral game. Creating a revenue growth engine is no small task, nor is it one that can be done overnight.

Pipeline 89

Pipeline Referrals Cold Call Sales 89

SalesHandy

MAY 1, 2020

Once you catch the pain point of your prospect and curate some of its solution, you can start the game. The below template provides some growth tips to the prospect along with a call to action to start engagement. Subject Line: [X] Growth Hacks for [Recipient’s Product]. Send an email with some quick solutions and tips.

Prospecting 87

Prospecting Cold Call Technique Sales 87

Lead Fuze

SEPTEMBER 2, 2023

In today’s highly competitive digital landscape where every click counts and conversions are king; understanding how best to utilize these two key aspects of online growth can give your business a significant edge over competitors. Auction Insights: A Game Changer? So let’s dive right in!

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

Lead Fuze

JULY 4, 2023

The effectiveness of your lead management process can significantly impact your business growth. It’s like having x-ray vision for your sales pipeline. No more guessing games. So don’t forget to add a little charm to your sales game. “Boost your sales game with CRM software.

Process 52

Process Lead generation CRM Pipeline 52

SalesLoft

SEPTEMBER 12, 2023

And your sellers have enough to do without all the added guessing games and manual labor that’s currently part of the process. With CI as an always-on part of your sales process, you can expect to see it uncover new opportunities and accelerate revenue growth for you in no time. And that goes for your workflow as a sales leader, too.

Conversion 52

Conversion Objectives and Key Results X-functional Negotiate 52

SalesLoft

SEPTEMBER 12, 2023

And your sellers have enough to do without all the added guessing games and manual labor that’s currently part of the process. With CI as an always-on part of your sales process, you can expect to see it uncover new opportunities and accelerate revenue growth for you in no time. And that goes for your workflow as a sales leader, too.

Conversion 52

Conversion Objectives and Key Results X-functional Negotiate 52

SaaStr

SEPTEMBER 13, 2020

You see that both organizations embracing this cloud movement, but specifically in COVID, more and more companies turning to the cloud as their solution for business continuity or for business growth in these times when shelter in place is making on-prem solutions difficult and in many cases, impossible to use. What happens to growth?

Non-Profits 89

Non-Profits Strategize Trust Growth 89

SaaStr

DECEMBER 31, 2019

Learn how to apply consumer grade growth, engagement, design, and prioritization strategies to increase adoption within your products. Shanee Ben-Zur | Head of Marketing & Growth @ Crunchbase. She founded Box’s growth team as well as the product operations team. So Bela, you founded the growth team.

Product 60

Product B2B X-functional Growth 60

Hubspot

FEBRUARY 15, 2013

But social media, in terms of function and strategy, does not replace SEO. Using such general hashtags makes you look, once again, like a Twitter newbie who's trying to game the system. 23) Fan/follower growth is the most important metric. 26) You should post X updates per day. 4) Social media is the new SEO.

Networking 78

Networking Follow-up X-functional Start-ups 78