Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Read next: 4 key strategies for NFT brand launches. Hunt for clues. NFTs and prizes. Metaverse commerce events. Get MarTech!

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Launch Gaming Campaign Product 106

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. In-game advertising is a highly-engaged instance,” said Mascali. Attention is fully on the game and not passive, it’s a lived-in experience.

Gaming 104

Gaming E-commerce Cross-sell Sports 104

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. NFTs can help introduce a new logo, or a new product launch, said Sun.

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Launch Campaign Gaming Technology 125

Search Engine Land

APRIL 1, 2024

If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system. Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process. For my in-house position, I do this based on the product launch schedule.

Product 87

Product Launch Follow-up Start-ups 87

Martech

JANUARY 10, 2023

“Instead of collecting permission, you can use that [blockchain-based] loyalty card to express interest in products and general preferences.”. The rise of gaming influencers. As marketers in gaming already know, the gaming ecosphere has its own rising stars. Dig deeper: PepsiCo’s gaming and esports strategies.

Gaming 101

Gaming Retail Technology Technology 101

ConversionXL

APRIL 28, 2021

Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? To give you some context, my co-founder and I operate a website called Solitaired , which ties classic card games to brain training. We launched our second campaign a week later, and the story got worse.

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Product Minimum Viable Product Click Through Rate Gaming 151

ClickFunnels

JUNE 30, 2021

The post 3 Ways To Introduce A New Product In The Market appeared first on ClickFunnels. You have a great product. We will also share the #1 launch mistake that you must avoid at all costs. So are you ready to put your product in front of your dream customers? So how can you use it to launch your product? #1

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Product Niche Launch Promote 148

Martech

FEBRUARY 8, 2024

In some cases, they may even give you the idea for a new product, service, or market. As an option, you can launch lead magnet ads on LinkedIn to get your prospects’ contact details. The post Why bottom-of-the-funnel SEO is the game-changer your B2B needs appeared first on MarTech. Use specialized tools. In your inbox.

B2B 114

B2B Gaming Niche Appointment 114

Salesforce

MARCH 31, 2022

Every day your launch is delayed means missed revenue, so it’s critical to keep things on track with your build or implementation. Take a minimum viable product (MVP) ecommerce approach. Then, after the initial build, they work to improve, customize, and launch new features in phases. What is an MVP in ecommerce?

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Minimum Viable Product Gaming Product Objectives and Key Results 52

Sales Pop!

APRIL 24, 2023

A gaming website is a great online business to run, as people will always be on the lookout for interactive entertainment. But you won’t automatically generate traffic just because you create a gaming website. You created a game no one wants to play Many people like to believe that they’ll make the next Wordle.

Gaming 52

Gaming User Experience UX Entertainment 52

Salesforce

JUNE 14, 2023

Let’s say you’re describing two different pricing structures for your product: a subscription model that can be canceled at any point, and a higher-cost outright purchase with lifetime support. When you get to later sales conversations around product features and ROI, don’t just spit out demos.

Gaming 95

Gaming Cross-sell Referrals CRM 95

ConversionXL

FEBRUARY 24, 2021

As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. In this article, I’ll share what product innovation is, why it matters, and how to build a company culture where innovation is the standard. . Image source ).

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Product Customers Objectives and Key Results Launch 139

Martech

MARCH 29, 2022

This is expected to have applicability to the product roadmap as missing features can be prioritized for development. Read next: What you need to know about mobile game advertising. launches new solutions for the app ecosystem appeared first on MarTech. Insights into consumer trends. Processing.Please wait. The post Data.ai

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Launch Price Gaming Growth 89

Martech

APRIL 13, 2022

The platform also provides data analysis and automated optimization for ads in this channel alongside the performance in other channels managed by other Luna products. Read next: What you need to know about mobile game advertising. Competitive landscape. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Campaign 84

Campaign Launch Gaming Networking 84

SaaStr

FEBRUARY 22, 2023

Despite all the advancements in technology, creating a product with a great user experience remains challenging. Many companies believe excellent product design comes from hiring the best engineers and signing up for the latest software instead of building from the users’ perspectives.

Minimum Viable Product 95

Minimum Viable Product Product User Experience Drivers/motivators 95

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

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Go To Market Growth GTM Product 106

SaaStr

FEBRUARY 2, 2023

The success of any company depends on its ability to consistently deliver commercially successful products to the market. Product marketing can be difficult, and managing product launches and rollouts can be complex. Is it that you don’t have as good of a product as you thought?

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Product Launch Strategize Gaming 83

SBI

MAY 14, 2021

Allego Launches Enhanced Conversation Intelligence Product, Adds Significant New Artificial Intelligence Technology. Allego , the leading sales learning and enablement platform provider, today announced its enhanced Conversation Intelligence product. Needham, MA - May 11, 2021 - Enhanced Conversation Intelligence.

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Launch Conversion Product Objectives and Key Results 35

SaaStr

DECEMBER 4, 2020

As the year starts to wind to a close, one exercise I go through with many CEOs I’ve invested in or am close to is this: Did you ship at least 3 truly game-changing features this year? Not launching 3 Truly Game-Changing Features doesn’t mean you didn’t ship any new code or features. Not just at $0.1m

Gaming 86

Gaming Launch Start-ups Up-sell 86

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Unveiling to the world the new campaign you've created just for that specific launch can be a relief. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Experiment with messaging.

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Product Customers Launch Campaign 96

Gong.io

JUNE 24, 2022

Providing a product is not enough. Google’s Adwords certification was a game-changer for advertising careers. That’s why we launched Gong Academy : our comprehensive set of courses that allows customers to realize the full potential of the Gong platform. You need to enable your customers to master it.

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Product Customers Education Legal 62

Sales Pop!

OCTOBER 27, 2021

Flogging products is disgusting pretty well sums up how I feel about salespeople who try to push the wares of their organization down my throat when I’m looking to get my needs satisfied. The flogging process is a one-way street where the sales person’s sole objective is to sell the product or service inventory they’ve got.

Product 95

Product Relationship building Launch Strategize 95

Salesforce

JULY 14, 2022

I admit I’m a little biased, but I think the product demo is the most important part of a marketing strategy. It’s a chance to put your product’s best qualities in the spotlight, answer questions, and turn naysayers into believers. Perhaps they still have questions, or they’re skeptical about a product’s capabilities.

Product 98

Product Presentation Launch Start-ups 98

Hubspot

APRIL 21, 2020

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 96

Launch UX Networking Cross-sell 96

Search Engine Land

NOVEMBER 7, 2023

Google has launched this new spot for exclusive shopping deals. The search engine’s deals hub has been designed to make it easy for consumers to discover discounted products from various websites in one location. New deals hub. New pricing features. Annual Holiday 100 list. Get the daily newsletter search marketers rely on.

Conversion 105

Conversion Retail Launch Price 105

Sales Hacker

NOVEMBER 26, 2019

Break Through Mediocrity: Changing the Game for Long-Term Success. Sales is more than just a numbers game — it’s a mental game. Master the mental game and you can adapt to any sales environment, process, or buyer. Don’t miss this talk, and stay ahead of the game. Thursday, December 12: Winning the Game.

Gaming 103

Gaming Objectives and Key Results Sales Up-sell 103

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Find 10 people, then 100 people, then 1,000 people who love your product. It’s how you build a strong product.

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Conversion Product Sales Price 88

Martech

NOVEMBER 7, 2023

Google has launched this new spot for exclusive shopping deals. The search engine’s deals hub has been designed to make it easy for consumers to discover discounted products from various websites in one location. Dig deeper: Adobe forecasts 4.8% growth YoY in online holiday spending New deals hub. New pricing features.

Conversion 86

Conversion Retail Launch Price 86

Hubspot

AUGUST 18, 2020

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Skeptics might say no. Data Source: Lucid.

Product 101

Product Retail Technology Technology 101

Search Engine Land

APRIL 25, 2023

This update goes beyond Google’s prior product reviews updates to evaluate reviews of any topic that is reviewable, including: Services and businesses. games, movies). Previous product review updates. Destinations. Media (e.g., If you need more advice on this update, see our previous story over here.

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Launch Gaming Engineering Product 99

Martech

APRIL 4, 2023

Walmart has pulled its Universe of Play experience from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review Unit (CARU). Universe of Play was one of two Walmart marketing efforts launched in Roblox, a metaverse platform , last September. The Unit had previously OK’d it.

Retail 103

Retail Gaming Launch Trust 103

Martech

SEPTEMBER 24, 2022

The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox. Consumers were asked what topics they would be interested in related to virtual experiences or products. Dig Deeper: How the gaming universe is preparing marketers for the metaverse.

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Gaming Launch Meeting Product 115

Highspot

OCTOBER 7, 2020

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform.

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Launch High impact Go To Market Pitch 52

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Access to more data. Efficiency.

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GTM Growth Cross-sell Referrals 93

ClickFunnels

JULY 22, 2021

For example: Let’s say that you have a game app where the user needs to progress through all the levels in order to win the game. Interstitial ads should not interfere with the user experience which is why you shouldn’t display them when the user: Has just launched the app. playing the game, filling out a form, etc.).

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X-functional Gaming Pitch Government 246

Martech

JANUARY 26, 2024

was launched in 2018, before the excitement over generative AI, this might be seen as a way to elevate a project that was already underway. Rapid deployment of digital and software products. It will unify data from 2.3 Why we care. Given that Marcel.ai Nevertheless, the announced investment is significant. In your inbox. See terms.

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Launch Consult Gaming Clients 89

SaaStr

AUGUST 19, 2023

Is a good product enough to win in the market today? In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset. We recommend them to any B2B company that is looking to launch or streamline its podcast production.

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Government Launch B2B Growth 80