SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Teammates and clients will leave.

X-functional 105

X-functional Clients Growth Start-ups 105

ConversionXL

SEPTEMBER 3, 2021

90% of worldwide app installs are organic, so play the long game to boost retention, not the short game to capture misaligned downloads. To do that, you need to define goals pre-launch to drive optimization post-launch. Take Duolingo’s app product page. Define goals with continuous growth in mind.

UX 121

UX X-functional A/B testing Follow-up 121

SalesHandy

MARCH 21, 2023

You can also personalize your offerings in accordance with their pain points and the solutions your product/service can offer. Talk about benefits (instead of features) We don’t like it when a salesman keeps talking about features and how good a product is. Product/Service}} can help in {{Benefits}}.

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? Image Source. Overall strategy.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Search Engine Land

DECEMBER 5, 2023

Deep learning systems Google “started using deep learning in 2015,” according to Nayak (the year RankBrain launched). Nayak said no: “I think it’s risky for Google — or for anyone else, for that matter, to turn over everything to a system like these deep learning systems as an end-to-end top-level function.

Objectives and Key Results 145

Objectives and Key Results X-functional Launch Presentation 145

Veloxy

SEPTEMBER 28, 2021

As we mentioned earlier, a lot of entrepreneurs have actually found success by launching startups and building careers on little more than cold emails. As far as they know you could be a scammer running a con game. Therefore, they really don’t have any real reason to care about you or your amazing products.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. Many of which feature its products. Use your brand or product as a central theme for your TikTok content.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Heinz Marketing

OCTOBER 25, 2021

This week’s show is called “ Why Can’t Product and Marketing Just Get Along?! “ My guest is Geoff Webb , Vice President Solutions, Product, and Marketing Strategy at isolved. We’re going to talk a lot about sort of blurring lines today, Geoff, between not just online and offline, but marketing, product, sales.

Pipeline 116

Pipeline Growth Sales X-functional 116

Lead Fuze

JANUARY 2, 2024

But don’t let the term ‘strategy’ intimidate you; think of it like plotting out a treasure map where X marks the spot for achieving greater visibility and connection with customers who are already searching for what you have up your sleeve. Think digital Swiss Army knife: all function, no fluff. Picking a CMS?

Sales 52

Sales Strategize Niche Lead generation 52

ConversionXL

MARCH 29, 2017

Typically, it’s a game of continuous small wins that add up over time… Morgan Brown , Inman News : “It’s a feedback loop. It Starts with the Product. It should go without saying that growth starts with the product. If you don’t have a validated product or business model yet, stop here. via Growth Tribe).

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

OCTOBER 4, 2018

As it turned out , the enhanced algorithms “did not seem to justify the engineering effort needed to bring them into a production environment.”. which customers will buy one or more products for a cross-sell or upsell. or “Who is likely to try product X?” It took two years, but a team finally won. customer churn.

Sports 131

Sports Clients Engineering Niche 131

ConversionXL

JANUARY 14, 2016

For example, a gaming app that knows users who complete a tutorial are much more likely to be retained over time than players that do not, can measure and then segment users who completed tutorials. And, a productivity app that seeks to boost usage can measure average sessions per user. Image Source. Image Source.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

SaaStr

MARCH 26, 2024

95% of the folks I talk to don’t understand the product themselves,” Jason says. We don’t need mediocre CSMs making $100k a year who don’t know the product or take forever to get back to you. As a founder, you need to be more involved in functional areas like sales support and success. Trust is a big deal with customer support.

Price 94

Price X-functional Growth B2B 94

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. And, the second system is what I call the product marketing system.

Finance 111

Finance X-functional Launch Objectives and Key Results 111

SaaStr

SEPTEMBER 27, 2019

* What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? How did Ryan turn a $6,000 initiative at Hubspot into a product that generated $64m net revs? And then right about the time HubSpot was launching into APAC they brought me on board as their first marketer.

Start-ups 54

Start-ups B2B A/B testing Pipeline 54

Sales Hacker

SEPTEMBER 29, 2020

They sell that product to general councils, operations teams, and deal desks. They sell that product to general councils, operations teams, and deal desks. He founded LinkSquares with the goal of building great products to improve how businesses operate. We love InsightSquared. Welcome to the show.

Contract 108

Contract X-functional Objectives and Key Results Legal 108

SaaStr

AUGUST 15, 2020

So it’s about operational efficiencies, productivity gains, digital experiences and making sure we’ve captured those. We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. I think that simplicity in the product is a key driver.

Retail 78

Retail Start-ups Drivers/motivators Up-sell 78

SaaStr

JULY 15, 2022

As a tiny startup who might be commercializing its first product, are there any general guidelines that you can stick to that would prevent the massive companies out there from crushing the baby? Well, they’ll never know your product that well, they’ll run the same canned strategy they run for other clients without their own list.

Growth 95

Growth Cross-sell Start-ups X-functional 95

SaaStr

AUGUST 30, 2019

There are so many executives that I feel are so focused on success and the end game, and maybe their minds work faster than most and that’s why they’re in the position they’re in, but they forget to bring everyone else along and make them part of the journey. That’s like an enticing opportunity for someone like me.

X-functional 54

X-functional Drivers/motivators Start-ups Engineering 54

Hubspot

SEPTEMBER 17, 2018

Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. Launch a new product?

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

FEBRUARY 11, 2019

Here are some creative techniques for thinking of a product or service. Chris Riccobono launched UNTUCKit -- a line of shirts that look good untucked -- after getting frustrated with how wrinkly and ill-fitting his regular button-down shirts were when he didn't tuck them in. As the world changes, people need different products.

Minimum Viable Product 101

Minimum Viable Product Legal X-functional Networking 101

SaaStr

AUGUST 26, 2022

So sell your product. X this year. Don’t go from a $10 a month product to 1 million dollars a year. That it’s a good conservative bet to accelerate that six or nine months in your product roadmap. Brex is amazing in the US, Ramp is amazing, but those are like 30%, 20% gross margin products.

Quota 79

Quota Growth Product Closing 79

SaaStr

SEPTEMBER 13, 2020

They have this unique ability to evangelize your product in the market, learn from your early customers what they like, what they don’t like, bring that feedback loop into product, into marketing, and really start to make that flywheel work. It’s really just a launching point for the next thing. I didn’t know.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

SaaStr

JANUARY 3, 2020

Before joining Redpoint, Tomasz was the product manager for Google’s AdSense social-media products and AdSense internationalization. What time frame from SAL to closed lead suggests product market fit? With so many articles, investors, and outside opinions, the true, simple tasks of launching can get lost in the noise.

Contract 10

Contract Price Commission Conversion 10

Hubspot

FEBRUARY 15, 2013

But social media, in terms of function and strategy, does not replace SEO. Using such general hashtags makes you look, once again, like a Twitter newbie who's trying to game the system. 26) You should post X updates per day. 4) Social media is the new SEO. If we’re talking buzz words, then yes, social media is the new SEO.

Networking 78

Networking Follow-up X-functional Start-ups 78

Heinz Marketing

JANUARY 29, 2018

So, Lauren is a proud University of Georgia Bull Dog and for those of you that are in the stage or follow college football, a great, great National Championship game against Alabama that went back and forth. Alabama lost, excuse me, Alabama won in overtime on just one of those plays that you just can’t believe the game is over.

Pipeline 66

Pipeline Sales B2B X-functional 66

SaaStr

OCTOBER 30, 2020

In Today’s Episode We Discuss: * How Randy made his way from the world of PE with Silver Lake to changing the game of digital marketing with Outgrow? As you probably remember in the early 2010s, their mobile app store launched and kind of started to scale out. What does interactive content mean? What are the most common forms?

A/B testing 79

A/B testing X-functional Launch Start-ups 79

Hubspot

MARCH 10, 2016

For example, you could use Smart CTAs so that first-time visitors will see a personalized CTA (perhaps with a top-of-the-funnel offer) and those already in your database see a different CTA (maybe for content that offers a little more information about your product or service). You can read this post to learn more about dynamic content.

Networking 78

Networking Non-Profits Engineering Follow-up 78