How Referral Selling Saved the Day When In-Person Was No Longer an Option
Sales Hacker
AUGUST 11, 2021
We found it in referral selling. Leads with a trusted referral were 82% more likely to SAL than ones that did not come through the referral network. Referral selling is resource-intensive, so it doesn’t work for smaller deals. Once we knew who we were targeting, it was time to take stock of our referral opportunities.
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