SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 111

Go To Market GTM Non-Profits Quota 111

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 26:54) The existential dread of being a startup founder. (37:56)

GTM 101

GTM Engineering Electricity X-functional 101

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 115

Growth Product GTM X-functional 115

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. The importance of cross-functional stream teams for accelerating GTM initiatives. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting.

GTM 84

GTM Engineering Customers Cross-sell 84

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO.

X-functional 98

X-functional GTM B2B Technology 98

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 118

B2B GTM Objectives and Key Results Sell 118

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. The importance of cross-functional stream teams for accelerating GTM initiatives. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting.

GTM 69

GTM Engineering Customers Cross-sell 69

Sales Hacker

SEPTEMBER 22, 2023

This combined approach helps users experience the full functionality initially and, if they don’t upgrade, the transition to the free plan with limited features can highlight the value of the paid service, encouraging them to upgrade. Include a full-feature free trial. they will get in trouble if they try to buy and expense it back ).

GTM 120

GTM X-functional Inside sales User Experience 120

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). The emerging architecture of multi-agent workflows.

GTM 69

GTM X-functional Start-ups Relationship building 69

SaaStr

JUNE 20, 2024

AI is the X-factor for your business, and it can lead to exponential growth. Today, they focus on two areas: Helping organizations accelerate how they go to market with AI by providing the best-of-breed technology and innovation. How do you go to market and drive new clients with AI? AI is the X-factor.

X-functional 72

X-functional Government Technology Technology 72

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And then along the way. 00:07:00] Um, why make that shift?

GTM 75

GTM X-functional Start-ups Campaign 75

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Market penetration. Year-over-year growth. Ramp-up = amount of time spent in training + average sales cycle length + X. Months to recover CAC = CAC divided by (ARPA x GM).

X-functional 101

X-functional Quota Cross-sell Contract 101

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Run a functional investigation. is probably random.

UX 126

UX X-functional A/B testing User Experience 126

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. You don’t make a CEO change if everything is going perfectly. But the growth rate was slowing.

Growth 63

Growth X-functional Start-ups Conversion 63

Heinz Marketing

OCTOBER 25, 2021

Let’s talk about the progression of this, cause I think a lot of times like a company will start not with a product, but observing a problem in an audience that is big enough that they think there’s a market. What if it had X? What, what the heck is PLG and as a product marketing leader, what does it mean to you?

Pipeline 122

Pipeline Sales Growth X-functional 122

Heinz Marketing

MAY 16, 2022

That could be a self-help tool in a product led growth format. You may say, “I’m not a right fit for you because of X, Y, and Z,” but you still made an impression and made it clear who you are best for and that person knows other people that work for or lead companies or lead functions that could need you. .

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. You’re adding new product features and looking to capture more market share from your competitors. Thinking like this is too narrow.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. I think there are some growth rounds that are getting done because you can look at the spreadsheets and these are pretty impressive businesses. You could just even look at today, there’s some volatility in the market.

E-commerce 96

E-commerce Retail Real Estate X-functional 96

ConversionXL

NOVEMBER 5, 2020

When clients ask, “Do you do X?,” Naturally, pivoting (or expanding) is an option if you’re hungry for growth. How you communicate as a function of that design is a critical problem that you should aim to solve. Especially as you approach a natural decline in growth. What go-to-market activity have we already tried?

UX 120

UX Clients Service Niche 120

SaaStr

JULY 15, 2022

And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. But potentially even technology.

Growth 119

Growth Cross-sell Start-ups X-functional 119

Sales Hacker

SEPTEMBER 29, 2020

If you missed episode 128, check it out here: How to Unshackle Your Career Growth With a Mentor with Tom Martin. How has been the sales evolution of the go to market motion for LinkSquares? He has his own dedicated implementation and vetting function sales ops. Subscribe to the Sales Hacker Podcast. We’re on iTunes.

Contract 120

Contract X-functional Objectives and Key Results Legal 120

Sales Hacker

APRIL 14, 2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. She’s the founder of Alternate Route, a go-to market strategy and revenue operations consultancy based here in New York.

Contract 85

Contract CRM Consult Cross-sell 85

SaaStr

SEPTEMBER 13, 2020

You see that both organizations embracing this cloud movement, but specifically in COVID, more and more companies turning to the cloud as their solution for business continuity or for business growth in these times when shelter in place is making on-prem solutions difficult and in many cases, impossible to use. What happens to growth?

Non-Profits 94

Non-Profits Strategize Trust Growth 94

SaaStr

DECEMBER 17, 2019

That allows us to have a very different go to market strategy. A lot of my time is focused on internal infrastructure building, making sure that the company is functioning as it needs to function. And so now he leads all of our product and engineering side and I lead the go-to-market side. Zach : Apparently.

Finance 85

Finance X-functional Non-Profits Launch 85

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. CR(t) —The conversion rate as a function of time to get to a single SQL. We call this a 3 x 3 account — a term coming from organizational selling. Prospecting is about having a conversation with a client.

Prospecting 60

Prospecting SQL GTM X-functional 60

Sales Hacker

JUNE 9, 2020

But it was through a combination of organic growth and acquisitions over the last 10 years. Did you consider like, “Hey, I want to be the FP&A analyst,” or something like that, some operational person at a startup, versus trying to go in there and carry a bag and actually close business? Some teach marketing.

Finance 103

Finance X-functional Pipeline Territory 103

Heinz Marketing

MARCH 11, 2019

The growth of ABM, the growth of Terminus as a key component of that. Let me pick one and pick a vendor that’s going to help deliver 100% of what I need, and let me drop the other two tools. I think that’s one of the underlying principles of account-based marketing. But appreciate you joining the call today.

Pipeline 69

Pipeline Sales B2B X-functional 69

SaaStr

MARCH 12, 2019

He provides an in-depth guide to driving revenue growth at your company and what to expect at each stage. The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. Thirty, 50% revenue growth.

Growth 106

Growth Cross-sell Contract X-functional 106

Sales Hacker

JANUARY 7, 2025

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. So then it can help them to really move to be more digital and accelerate their growth as well. Fred Viet: That’s good. Scott Barker: Awesome.

GTM 117

GTM Sell Customers Cold Call 117

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 111

Pipeline B2B Go To Market Sales 111

Sales Hacker

MARCH 2, 2020

No one rises to the top of their game without intentional growth and learning. To know where you’re going means you need to know where you came from. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

SaaStr

AUGUST 26, 2022

Yes, Zoom and Shopify and folks that were huge COVID beneficiaries had a bit of a hit, but even those have resumed their growth path. So crossover ventures, they’re investing 0% in the private market. Jason Lemkin: Then there are different types of growth, late growth and growth. X this year.

Quota 98

Quota Growth Product Closing 98

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. I think there are some growth rounds that are getting done because you can look at the spreadsheets and these are pretty impressive businesses. You could just even look at today, there’s some volatility in the market.

X-functional 82

X-functional E-commerce Retail Growth 82

SaaStr

NOVEMBER 21, 2020

I look at my experience through those companies, and I learned a lot about enterprise software sales, about buying patterns, about functions like product management and product marketing, and how they fit into a well functioning and operating company. It just made it a lot easier for us to scale up Salsify as we found success.

E-commerce 119

E-commerce Manufacturing X-functional Retail 119

Heinz Marketing

FEBRUARY 5, 2018

Extensive experience across B2B and B2C marketing and sales development has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth. Insert company name X did Y.

Pipeline 63

Pipeline B2B Sales Pitch 63

Heinz Marketing

JUNE 4, 2018

– Building high performance sales teams that are metrics focused and scaling for growth. – Territory and Market Optimization – executing to high conversions on the active funnel. Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Start-up advisor. Today is no different.

Pipeline 61

Pipeline Sales Drivers/motivators X-functional 61

Sales Hacker

FEBRUARY 19, 2019

For more than two decades, she has been instrumental in promoting sales development and inside sales as a community and engine for revenue growth. Matt Cameron is the Managing Partner at SaaSy Sales Management , Silicon Valley’s SaaS go to market leadership development community.

Cold Call 14

Cold Call Inside sales Sales B2B 14