Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Pocus – launched their AI Strategy tool to the general public. Product : HG Insights.

GTM 110

GTM Cold Call Strategic partnership Follow-up 110

Martech

SEPTEMBER 11, 2024

Connect functional groups and leverage talent and technology via shared goals and connected data. Dig deeper: 5 secrets to cross-functional collaboration in marketing Cross-functional VOC programs give the customer a seat at the table Go-to-market strategies, especially in marketing, often fall victim to magpie syndrome.

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 109

GTM Real Estate Represent Territory 109

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. DoubleCloud. Get MarTech! In your inbox.

Technology 107

Technology Technology Launch Service 107

SaaStr

APRIL 28, 2025

The Journey: From WiFi to IoT Fleet Management Sekar’s journey began unexpectedly when he joined Meraki (founded by MIT researchers Sanjit Biswas and John Bicket) to help them figure out marketing and sales “from first principles.” years later. Now well above $1.3B

Product 102

Product Transportation Growth Launch 102

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Avarra – announced their launch and delivered a live demo at the GTMfund annual retreat.

GTM 112

GTM X-functional Pipeline Construction 112

Highspot

MARCH 12, 2025

With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. What is Go-To-Market Efficiency and Why Does It Matter? GTM efficiency is a metric that compares the performance of your sales, marketing, and customer success teams to your spending.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Martech

SEPTEMBER 27, 2024

Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed.

Pitch 73

Pitch Launch Sports Consult 73

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Go-To-Market Plan Template. Take Apple, for example.

Go To Market 78

Go To Market Lead generation Launch Service 78

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

Sales Hacker

FEBRUARY 7, 2025

During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies.

Price 104

Price E-commerce Cross-sell Profit margin 104

Highspot

SEPTEMBER 17, 2019

Fall ‘19 Product Release Introduces New SmartPage Marketplace, Data Slices and Web Apps, Enabling Go-to-Market Teams to Elevate Customer Conversations. SmartPage Web Apps easily integrate interactive web applications into SmartPages, powering key go-to-market use cases, from ROI calculators to meeting schedulers. ?.

Technology 56

Technology Technology Launch Go To Market 56

ClickFunnels

AUGUST 8, 2021

The technological sophistication that allowed the company to achieve such blistering page loading speed also enabled them to introduce various innovative features such as: A super flexible page editor that offers unmatched creative freedom. The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Hubspot

AUGUST 5, 2016

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. Pre-Launch.

Launch 78

Launch Product Pitch Go To Market 78

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Account Executive in Enterprise Technology. Sales strategy.

Go To Market 84

Go To Market Up-sell Sales Strategize 84

Search Engine Land

OCTOBER 1, 2024

What publications should I use to test product positioning for a new go-to-market strategy? How do I increase the brand search for a new product launch? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management.

Electricity 95

Electricity Growth Strategize Launch 95

Salesforce

MARCH 20, 2025

A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. Theyre pioneers in a new era where technology and human ingenuity converge to create unparalleled value, scale, and innovation. Agentforce companies embrace AI agents to scale digital labor.

Strategize 124

Strategize Finance Prospecting Follow-up 124

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Highspot

MAY 8, 2025

Our Spring release advances AIs impact on go-to-market execution to help every seller deliver the right message at the right time, while simultaneously enabling revenue leaders to scale what works. The post Highspot Spring Product Release Brings AI Precision to Seller and Buyer Experiences appeared first on Highspot.

GTM 52

GTM Product Healthcare Manufacturing 52

Highspot

DECEMBER 11, 2024

These new developments build on the companys Fall 24 product release, which launched the first unified platform for go-to-market (GTM) productivity and ushered in advancements for its generative artificial intelligence (AI) digital assistant, Highspot Copilot.

GTM 52

GTM CRM Go To Market Service 52

Highspot

OCTOBER 17, 2023

Highspot is accelerating the adoption of sales enablement technology by offering new generative AI and analytics capabilities, as well as expanded technology integrations that give customers a unified platform for defining, executing and measuring their strategic growth initiatives. and/or its affiliates in the U.S.

Launch 64

Launch Government Sales Strategize 64

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review. Link to slides.

GTM 99

GTM E-commerce Real Estate Networking 99

Highspot

MAY 5, 2020

SEATTLE, May 5, 2020 /PRNewswire/ — Highspot, the sales enablement solution that reps love, today announced the launch of its Austria, Germany and Switzerland (DACH) operations, headquartered in Munich. The post Highspot Launches DACH Operations appeared first on Highspot. “Selling well today is both an art and a science.

Launch 52

Launch Territory Strategize Technology 52

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 78

GTM Engineering Customers Cross-sell 78

Highspot

MAY 15, 2025

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. Make it standard practice to upload campaign materials to the partner portal so they can launch joint marketing efforts. Leverage technology to streamline enablement A partner portal is just one option.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.

Launch 111

Launch Pitch Technology Technology 111

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. TechTarget’s Priority Engine is a leading SaaS-based platform that gives technology sales and marketing professionals direct access to the most active accounts and prospects researching technologies in their market.

Technology 43

Technology Technology Launch Prospecting 43

Highspot

SEPTEMBER 15, 2020

Based in Paris, France, Shift Technology adopted Highspot because of the platform’s ease of use, analytics, and integration with Salesforce.com. “Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. About Shift Technology.

Technology 52

Technology Technology Product Sales 52

Highspot

NOVEMBER 7, 2019

41 on Deloitte’s Technology Fast 500 , a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Highspot leads the sales enablement category with its technology innovation and unparalleled customer satisfaction. SEATTLE, Nov.

Technology 61

Technology Technology Legal Networking 61

Sales Hacker

OCTOBER 4, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Don’t wait for the perfect product launch to start generating demand.

GTM 104

GTM Launch Education Account management 104

Highspot

OCTOBER 3, 2019

What do top marketers have in common? They leverage technology to propel sales success. New sales and marketing tech is constantly changing how innovative marketers work, empowering teams to organize, deliver, optimize, and provide guidance on how best to use content for maximum impact. Guide Your Sales Team.

Technology 60

Technology Technology Sales Strategize 60

Martech

MAY 30, 2023

One of LinkedIn’s top technology voices, she is a globally recognized tech futurist and business leader specializing in augmented reality (AR), virtual reality (VR) and spatial computing. Previously Lindsey was Global Head of Technology and Innovation at AB InBev (Anheuser-Busch), the world’s largest brewer. In your inbox.

Entertainment 122

Entertainment Sports Gaming Technology 122

Martech

OCTOBER 18, 2022

She has experience in fintech and gaming technology at PlayStation, Venmo and Uber. This boosted the credibility of cryptocurrency, as well as the underpinning blockchain technology that governs transactions in web3. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.

Gaming 142

Gaming Government Pitch Technology 142

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59

Launch Negotiate Product GTM 59