Remove Go To Market Remove Presentation Remove Strategize
article thumbnail

Why account-based expansion is B2B’s next growth lever

Martech

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. While many marketing teams struggle to meet their targets, this strategy presents an incredible opportunity to unlock additional revenue.

Growth 137
article thumbnail

How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. Additionally, this stage involves deepening relationships with existing customers through upselling and cross-selling, as well as identifying opportunities for strategic partnerships and integrations.

Price 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

“How AI is Reshaping Sales Dev”: Webinar Recap

Heinz Marketing

times higher than those that dont, and companies integrating AI into forecasting have seen their forecast accuracy improve by 40%, enabling better strategic decisions. With tools like AI, sales and marketing can be better aligned, increasing overall operational effectiveness. Sales teams utilizing AI experience revenue growth 1.3

article thumbnail

The high cost of undervaluing experienced marketing leadership

Martech

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Dogma, opportunity or dangerous holding pattern?

GTM 102
article thumbnail

CRO Confidential: How Codium Built A Billion-Dollar AI Company and a Winning Sales Machine with VP of Worldwide Sales, Graham Moreno

SaaStr

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Recently valued at over $1 billion , Codium is proving that AI-driven software development is not just the futureits the present. Their strategy? Key Growth Drivers 1.

article thumbnail

How to Build a Sales Enablement Training Program

Highspot

Unify Go-to-Market (GTM) Teams Sales enablement training eliminates silos between sales, marketing, product, and the rest of the go-to-market team because it aligns everyone around the same tools, messaging, and goals. Sales Pitches and Presentations The first impression a sales rep makes is crucial.

Pitch 52
article thumbnail

B2B sales enablement: How to elevate your approach

Highspot

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. What’s more, these VPs and directors know their sellers must use influential and captivating sales materials that marketing creates to address buyers’ wants, needs, and challenges.

B2B 52