Highspot

JANUARY 19, 2024

A rigorous enablement approach not only ensures agility but also positions you to tackle any challenges presented by the economy or competition, preventing major losses from unexpected changes. Airtight collaboration across go-to-market teams eliminates waste and enhances seller capacity.

Strategize 64

Strategize Growth Quota Sports 64

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Heinz Marketing

FEBRUARY 4, 2020

It’s one thing to have your sales and marketing teams agree on objectives. That strategic alignment is common. A scorecard that the heads of sales and marketing can present together – at leadership team meetings, all-hands meetings, board meetings. Capability presentations will tank. Every Tuesday? Learn from it.

Construction 130

Construction Sales Strategize Campaign 130

Tibor Shanto

SEPTEMBER 23, 2021

The challenge has been defining Sales Enablement, is it training, sales operations, strategic, tactical, or some other thing. It’s a culmination of many performance levers, organized and aligned, to support a sales force in going to market as effectively as possible, to better serve its buyers and customers. The Big Difference.

GTM 167

GTM Sales Consult Quota 167

Sales Hacker

MARCH 12, 2024

Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. Product-market fit is not static, and both the product and the market need to constantly align. 12:26) Learning from the past: Market cycles and founder experiences. (17:15)

GTM 124

GTM Growth Strategic partnership Pipeline 124

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. As Fritz Shoemaker puts it, strategy is circular, not linear.

Product 127

Product E-commerce Strategize B2B 127

Heinz Marketing

NOVEMBER 21, 2023

Embracing Artificial Intelligence (AI) strategically is no longer an option—it’s a necessity. AI Usage Across Departments: AI benefits marketing, sales, customer success, and strategy and anywhere words are used. The post AI in B2B: Navigating 2024 with experts Matt Heinz and Nicole Leffer appeared first on Heinz Marketing.

B2B 123

B2B Strategize Clients Consult 123

Martech

APRIL 19, 2023

Strategic intelligence. Broadly, strategic intelligence means using BI insights to drive and support strategy. We also call this market intelligence which provides businesses with current industry trends and makes sense of consumer behavior to navigate a future course of action. Next, DI reduces risk and uncertainty.

Strategize 123

Strategize Healthcare GTM Strategic planning 123

Highspot

NOVEMBER 24, 2024

Unify Go-to-Market (GTM) Teams Sales enablement training eliminates silos between sales, marketing, product, and the rest of the go-to-market team because it aligns everyone around the same tools, messaging, and goals. Sales Pitches and Presentations The first impression a sales rep makes is crucial.

Pitch 52

Pitch Sales Technique Cross-sell 52

Sales Hacker

DECEMBER 21, 2023

Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams. Don’t discount their impact on driving new business, expanding customers post-sale, and coordinating efforts between go-to-market and product teams.

Engineering 127

Engineering Objectives and Key Results Drivers/motivators Teamwork 127

Heinz Marketing

APRIL 21, 2022

Finding such a full-time key strategic resource takes a significant investment of resources and time. Can they ensure that operational infrastructure is in place, so the new CMO can concentrate on large strategic issues rather than tactical concerns? What about losing valuable time and momentum during gaps of employment?

Strategize 111

Strategize Networking Growth B2B 111

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Everything you need to know about the marketing manager role. Source: Zippia. Know the magic.

Promote 141

Promote Pitch Campaign Niche 141

SaaStr

JANUARY 12, 2023

The current economic climate presents new challenges for businesses. As inflation rises, resources must be used more strategically since it’s become difficult to estimate to cost of capital. They also shared what strategic and holistic actions companies should take to optimize their organization and manage costs. Go to market.

Consult 19

Consult Growth Profit margin Strategize 19

Highspot

APRIL 14, 2025

As your business grows, go-to-market initiatives change, and new solutions are launched, the material reps digest when they first join your company should evolve as well to reflect those changes. The best onboarding programs dont just centralize content they contextualize it, keeping sellers focused and confident.

High impact 52

High impact Government Quota Strategize 52

Heinz Marketing

APRIL 27, 2022

The way you present and promote yourself to the world along with how others perceive you all support this notion. The presentation you showcase to the world is how you will be marketed by acquaintances or professionals. Your personal brand is the image you present within the workplace and beyond.

Niche 118

Niche Networking Promote Presentation 118

Sales Hacker

DECEMBER 2, 2019

Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area. Most recently she worked at Crayon, which is an early-stage market intelligence platform. I’ve been advised and mentored to take a more strategic approach. About Mary Rogul and Crayon. Where do they stand?

Strategize 55

Strategize Contract Strategic planning Drivers/motivators 55

Salesforce

NOVEMBER 9, 2021

The best ecommerce strategies start with a firm grasp on the present. For a proper, thorough assessment, ask yourself about how you currently go to market. This will indicate whether (and how much) automating the process can help you strategically cut sales-related costs. Get the B2B Digital Commerce Playbook.

B2B 97

B2B Strategize Legal Represent 97

Martech

FEBRUARY 10, 2022

“The biggest trend we saw [in the report] was that 83% of marketers struggle to create content that can be released across all their digital platforms,” said Bianchi. There is an increasing number of channels that we go to market through.” Watch this webinar presentation at Digital Marketing Depot.

Technology 116

Technology Technology Trust Presentation 116

Sales Hacker

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . Sales Ops has expanded its role to include nearly all functions that provide strategic insight needed by a sales team to achieve sustainable growth.

Territory 106

Territory Non-Profits Contract Quota 106

Veloxy

MAY 3, 2022

SBI Growth Advisory, formerly Sales Benchmark Index, is one of the nation’s pioneers and leaders in go-to-market revenue growth consultation. While the free coffee and occasional door prizes are nice, the forward thinking best practices that are present in webinars are next level. SBI Growth Advisory's KPI Dashboard. Don’t wait.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). 3: Accelerate strategic initiatives.

Objectives and Key Results 103

Objectives and Key Results Price GTM Territory 103

Martech

AUGUST 28, 2023

CMO turnover cripples strategic thinking Whether or not the CMO adds tech, the turnover rate means the strategic view of the stack is constantly changing. Who is in charge of knowing all the functions, all the interactions and presenting that to people who are contemplating making changes? Who is the “voice of the stack”?

Government 98

Government Technology Technology Strategize 98

Partners in Excellence

NOVEMBER 4, 2012

The timeliness and relevance of these messages, tied with a high propensity to buy make these very intelligent leads and enable them to present offers that I have a high likelihood to accept. A friend of mine, who happens to be a strategic partner of the company, confirms my suspicions and tells me about a lot of organizational changes. .

B2C 110

B2C Prospecting Finance Presentation 110

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” For years, marketing teams just sent emails with a link to a static gift card. ” Right now, Cardii’s target audience is B2B marketers. 3D, dynamic.”

B2C 118

B2C Sports B2B Gaming 118

Sales Hacker

MARCH 22, 2018

Would the product fit the selected market? Product/market-fit evaluation is key in every new market you want to enter as part of your Go-To-Market strategy (geographically and target-segment). Inside sales are sales specialists that can present and sell products over the phone and web conferencing tools.

B2B 100

B2B X-functional Cold Call SQL 100

Highspot

JANUARY 23, 2025

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. Over time, honing these techniques naturally leads to effective presentation skills enabling reps to deliver more compelling and impactful messages.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Outreach

AUGUST 9, 2021

From sales teams that offer custom quotes, to marketing departments that want product messaging insights, call analytics technology helps your entire go-to-market team improve crucial customer conversations. What Type of Data Does Call Analytics Software Collect?

Drivers/motivators 98

Drivers/motivators Sales Follow-up Niche 98

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Why is teaming the new selling?

B2B 116

B2B GTM Objectives and Key Results Sell 116

SaaStr

JULY 3, 2024

How to Strategically Focus AI Research A lot of things are being developed in AI, and you could use off-the-shelf products or push the boundaries of science. How do you strategically focus the research when building today? If you don’t measure anything, you risk having a high school science lab with no oversight.

Angle 117

Angle Technology Technology Strategize 117

Hubspot

NOVEMBER 19, 2020

Document your marketing plan supporting your market development with the template above, and make adjustments to it as needed to ensure you're reaching your market in an accurate, appealing, and consistent fashion. Step 4: Go-To Market. Featured Tool: HubSpot Go-to-Market Kit. Sales Planning.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101

Gong.io

FEBRUARY 1, 2023

Recognized by business leaders for Best Value for the Price, Best Feature Set, and Best Relationship At Gong, helping our customers shift to higher-value strategic business activities is a key focus as we work daily to help go-to-market teams execute against their strategies to ensure business success and boost reps’ productivity.

Price 62

Price Strategize Trust Pipeline 62

Hubspot

JULY 6, 2021

As revenue generation is dependent on the customer, a CRO also maintains a customer-first mindset and makes strategic decisions based on their needs. For example, you may have a VP of Sales for each region your business is present in. Create alignment between all revenue-relevant teams (sales, marketing, support, etc.)

Strategize 88

Strategize Commission Territory Campaign 88

Highspot

JULY 31, 2020

Proactively thinking through how and why your sales organization is set up a certain way ensures that you are not only making strategic hiring decisions but that you’re putting your reps in position to thrive. Manages day-to-day communications with sales and other go-to-market teams. Maximizes individual rep output.

Assembly Line 72

Assembly Line Territory Strategize Sales 72

Sales Hacker

FEBRUARY 18, 2019

We also take into account the prospect’s go-to-market strategy, target audience, budget, brand voice, and any information that might be relevant for the exercise. It also positions us as strategic and technical experts. The contest leader should present all the ideas to prevent bias. Step 5 : Meet on your scheduled day.

Prospecting 80

Prospecting Cold Call Construction Sales 80

Salesforce

JANUARY 27, 2023

and risk mitigation strategy in case the idea doesn’t pan out Present the business case in the most effective way possible, including targeting the business case to your audience; i.e., what does this mean specifically for marketing, sales, finance, etc.?

Technology 98

Technology Technology Minimum Viable Product Angle 98

Gong.io

FEBRUARY 15, 2023

Amidst economic challenges, companies are seeking out ways to consolidate their go-to-market capabilities to ensure business success and boost reps’ productivity. Sales leaders can manage their pipeline better, enable more accurate forecasting, and track strategic initiatives. And they are turning to Gong to do it.

Pipeline 62

Pipeline Strategize Go To Market Trust 62