Search Engine Land

AUGUST 22, 2023

While it may sound obvious, sometimes the product or go-to-market team can miss the integration required with the content teams to create seasonal buying guides, price comparison tools, integrate social campaigns, new seasonal visuals and more. Several retailers (Best Buy, Macy’s, Samsung) had “Black Friday in July” sales.

Campaign 98

Campaign Legal Retail Start-ups 98

Martech

APRIL 19, 2023

Our last startup platform supported DI for go-to-market executives reducing the decision-making process from nine months to a fraction of time with greater visibility, training, and impacts. It has been used in retail to determine how much inventory to purchase, optimal stock levels, or price forecasts.

Strategize 122

Strategize GTM Healthcare Strategic planning 122

Cience

NOVEMBER 6, 2019

The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. Retailers are a good example. Why has a multi-channel approach become more important?

Retail 42

Retail Manufacturing Price Up-sell 42

Sales Hacker

JUNE 14, 2021

That means you will get smaller deal sizes as you will face pre-defined buying needs and price pressures. You can get larger sizes with the 60% of the market that is stuck in the status quo if only sales and marketing would create the buying vision the “stuck” accounts need.

GTM 79

GTM E-commerce B2B Profit margin 79

Gong.io

SEPTEMBER 14, 2022

Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful.

Go To Market 62

Go To Market GTM Launch Promote 62

Hubspot

DECEMBER 8, 2020

In another recent report from McKinsey , researchers similarly predict that successful high-demand brands will develop an integrated approach between their supply teams, sales, and marketing departments. 5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy.

Gambling 101

Gambling Entertainment Price Campaign 101

SaaStr

NOVEMBER 1, 2022

Pricing/Packaging (PP) is a key component of GTM. Example 1: your retail customers may not want to be hosted on a certain cloud vendor. Example 2: Compliance and security norms change when you go to other geos. This community accelerates learning, shortens feedback cycles and helps build a world-class org. Learnings on GTM.

GTM 97

GTM Cross-sell Niche Strategize 97

Lead Fuze

JANUARY 1, 2022

Who currently have job openings for marketing help. Understanding OEM software Pricing Models. So it’s important when negotiating price with your manufacturer to define all parameters beforehand so you can be sure what they mean before deciding on any assumptions. Pricing models. With the role of HR Manager.

Negotiate 52

Negotiate Profit margin Contract GTM 52

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing. Both companies suffered from a fatal lack of marketing. Take Bellroy , a leather accessories retailer.

Product 110

Product GTM Construction Launch 110

Partners in Excellence

APRIL 16, 2021

” In retailing/e-Tailing, self service, sales supported buying journeys have been the norm for decades. Leading the customer through the business case/justification, pricing, and solution finalization? Alliances and partners may be important as part of our go to market strategies.

Process 101

Process Sales Sales Support Sell 101

Lead Fuze

NOVEMBER 30, 2021

This means there will be less available deals for your company because they already have pre-defined needs and prices in mind. Margins as other platforms do not enable customers to segment their purchases based on profitability nor allow them to choose the features and pricing of products.

E-commerce 52

E-commerce B2B Healthcare Profit margin 52

SaaStr

JULY 17, 2020

I mean, many companies are not really serving the target market of the SMBs that are most affected, think like traditional retail, traditional coffee shops, comfort food, gyms, fitness, et cetera. But that’s more the exception than the rull of the go to market for many companies. I already see this.

E-commerce 70

E-commerce Retail Real Estate Growth 70

Sales Hacker

AUGUST 23, 2018

You might optimize your prices and meet compliance regulations or you might have the best sales tools at your disposal. The other advantages of selling to SMBs is that over time businesses can gain experience in developing enterprise-grade software while beefing up their go-to-market strategy for SMBs.

B2B 55

B2B Cross-sell Negotiate Pitch 55

Hubspot

MARCH 12, 2020

Nowadays, Amazon is the largest retailer in the world. For many brands that have traditionally only wholesaled their products to retailers and/or distributors, the idea of wholesaling product "to" Amazon appears logical as that's the only way brands know how to go-to-market.

Retail 88

Retail Price Up-sell B2C 88

SaaStr

OCTOBER 31, 2019

I think it’s also very telling when you think back 10 years ago to a time when Amazon was actually still a retail business. Retail was mentioned twice, that’s it, and AWS was mentioned 78 times, so it’s probably not surprising that they’re doing this. The cloud software industry has changed.

Finance 40

Finance Growth Retail Drivers/motivators 40

Spiro Technologies

JANUARY 26, 2023

So we generally will run larger runs on digital because you do the color correction and now you have some capacity to run on it, but a big market in digital right now is retail. And retail glassware boomed during COVID because everybody’s home, they’re buying home decor, candles, things along that line.

Customers 52

Customers E-commerce Drivers/motivators Technology 52

ConversionXL

OCTOBER 7, 2022

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. There are ways to do this without drastically increasing your marketing spending.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

SaaStr

JULY 15, 2020

I mean, many companies are not really serving the target market of the SMBs that are most affected, think like traditional retail, traditional coffee shops, comfort food, gyms, fitness, et cetera. But that’s more the exception than the role of the go to market for many companies. I already see this.

X-functional 61

X-functional E-commerce Growth Retail 61

SaaStr

NOVEMBER 21, 2020

How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? You look at the forward-looking ARR multiples on the stock price, and they were a lot lower back then.

E-commerce 109

E-commerce Manufacturing X-functional Retail 109

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. When you stray too far away from the four P's, it can be easy to lose focus on your purpose as a marketer. Marketing Mix Elements.

Retail 101

Retail Promote Price Profit margin 101

Sales Hacker

SEPTEMBER 2, 2020

This is where a sales rep physically meets a potential customer to discuss needs, budgets, volumes, prices, requirements, timelines, and other contract details. And to facilitate that their website shows some of the services they provide with a vague “get in touch” option and no pricing listed. Talvista: $199k ACV and $996k ARR.

Inside sales 108

Inside sales Cold Call Contract Price 108

Sales Hacker

NOVEMBER 15, 2017

Average Sale/Selling Price. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. Go-to-Market Strategy. Account Development Representative. Account Executive. Accounts Payable. Accounts Receivable. Annual Recurring Revenue. Base Salary.

B2B 99

B2B E-commerce Cold Call Represent 99

Sales Hacker

DECEMBER 6, 2021

Many organizations focus too heavily on upfront price when selecting a CRM only to end up spending more money customizing a system that doesn’t meet their needs. Say you sell software to enterprise and mid-market companies across both retail and B2B. How to know whether you need Salesforce or not.

CRM 82

CRM SQL Government Customer Relationship Management 82

SaaStr

JANUARY 28, 2020

Every retail shop was closed by 2000. This rep, this seasoned rep, he refused to give my head of marketing a demo. And he increased the price from 12K to 18K during the buying process because he said the discount expired, which she didn’t know about. And I remember being at that Dreamforce in 2009, which was awful.

Growth 80

Growth Promote Engineering Up-sell 80

SalesLoft

DECEMBER 17, 2019

And then I worked for a sunglasses brand company called Foster Grant, which is actually the largest retailer of sunglasses here in the United States. Were going to come to see them at the trade show and buy, you know, their ice makers or their machinery for factories or whatnot. That was the entirety of their go-to-market strategy.

Retail 59

Retail B2B Start-ups Prospecting 59

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 63

GTM Healthcare Pipeline Sales 63

Heinz Marketing

OCTOBER 7, 2019

I would love to have you talk a little bit about how that go to market strategy kind of came about for Opengear and what has really made that reseller program so successful there. I’ve been doing this since 2008 so I would sell directly to resellers, directly to end users and basically street prices MSRP.

Pipeline 61

Pipeline Territory Healthcare Sales 61

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Your team’s unique strategy can change the way companies go to market decades later. Bridget Gleason.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

DECEMBER 8, 2017

For example, if you lose deals at an accelerated rate every time a rep brings up discounting or pricing in the first half of the call, wouldn’t you like to know that so you can coach your team on it? I hope the consolidation of sales & marketing 2.0 AI makes good reps great, great reps exceptional, and crappy reps even worse.

Sales 96

Sales Cross-sell Up-sell Pipeline 96

SaaStr

AUGUST 19, 2020

Get back into experimentation mode with our business model, with our pricing to really think about not just how we can shrink costs, but inflect growth on the top line so we could ultimately control our own destiny which is in fact what we did. Shifting to the fifth is around pricing. So pricing is obviously a very powerful lever.

E-commerce 108

E-commerce Price Start-ups Growth 108

SaaStr

JULY 10, 2020

Get back into experimentation mode with our business model, with our pricing, to really think about not just how we can shrink costs, but inflect growth on the top line so we could ultimately control our own destiny, which is in fact what we did. Shifting to the fifth is around pricing. So pricing is obviously a very powerful lever.

E-commerce 82

E-commerce Price Start-ups Growth 82

ConversionXL

JUNE 2, 2020

Often, they go for the obvious—stuff like “easy-to-use” email marketing. But if you go to market with this message, you’ll go nowhere. Differentiating with price is not sustainable. If you make price the main reason to choose you, you’re playing a fool’s game—anyone can mark down a price.

A/B testing 162

A/B testing X-functional Price Gaming 162

SaaStr

OCTOBER 22, 2019

These challenges, you know, range from weather crises to oil price changes, you name the challenge, but I’ll talk a little bit about one that’s happened recently, the government shutdown. Small businesses have a huge market opportunity in particular with younger generations. trillion dollars?

Government 41

Government Technology Technology User Experience 41

ConversionXL

JUNE 19, 2019

Apple increasing iPhone prices). Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. We’ll take a look at a few brick & mortar retail stores below.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90