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How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. Create Compelling Economic Incentives For sales talent, compensation is critical.

GTM 89
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Timeless growth principles that scaled $20M to $450M

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. This edition breaks down 8 timeless principles every founder, CRO, and sales leader can use to build durable growth. Two of Cartas top performers today were nearly let go early in their careers.

Growth 68
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5 Asset Types for your Sales Teams to Use

Heinz Marketing

An often overlooked part of content marketing is where it aligns with sales enablement. Marketers can get hung up on developing easy-to-produce content for potential customers while forgetting the need for internal or limited customer-facing bottom-funnel assets. Sales Checklists. Sales Scripts. Case Studies.

Legal 124
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Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream

Highspot

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. “Sales enablement is about more than sales. SEATTLE, Feb.

Growth 129
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How AI Sales Training Strengthens Buyer Trust

Highspot

Key Takeaways AI-powered sales training helps reps build trust by personalizing conversations and addressing buyer needs. Unified tools streamline workflows, enhancing collaboration and driving better sales outcomes. And without trust, deals stall, sales cycles drag on, and your competitors swoop in. Sounds frustrating, right?

Trust 52
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Choosing the Right Sales Motion for Your Business (28 Real-World Examples)

Sales Hacker

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. They do this by first identifying and focusing on the sales motions that are best for their product, team, and customer. Inside sales. Inside sales. Low-touch sales. No-touch sales.

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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 89