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Urban digital transformation: Insights for marketers from global smart cities

Martech

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. In the United States, similar efforts are underway.

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4 Ways to Build an Effective Center of Excellence

Salesforce

For example, a CoE’s main goal would be to ensure that Salesforce aligns with their company’s strategic objectives, enhances productivity, and continuously evolves and innovates to meet the business’s changing needs. With this clarity, your employees can respond quickly to changes in the market, customer needs, or regulations.

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Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Document your data architecture and governance plan Ensure that you have quality data that can be used by the AI solutions you develop or implement.

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Why the future of marketing depends on a smarter MOps function

Martech

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. That time can be used on strategic activities, such as: Refining customer journeys. Enhancing data governance. Automation moves the MOps role from tactical execution to strategic orchestration.

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What is generative engine optimization (GEO)?

Search Engine Land

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Statements, facts and law and government: Credible citations were crucial for factual and legal accuracy. Law and government, debate and opinion: Relevant statistics provided valuable insights.

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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. Many make this shift reactively rather than strategically.

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11 Emerging Trends Redefining Sales Operations in 2025

RingDNA

Sales operations has evolved into a critical function for scaling revenue, optimizing sales efficiency, and driving strategic decision-making. The Growing Importance of Data Governance in Sales Ops Sales ops is no longer just about tracking numbers, it’s about ensuring data integrity across the entire revenue funnel.