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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. For example, it prompts IT leaders to look beyond just impactful technology trends. For example, it prompts IT leaders to look beyond just impactful technology trends.

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Highspot Launches Highspot University to Empower Customers to Drive Enablement Impact

Highspot

18, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced the launch of Highspot University, a centralized learning space where customers can learn at their own pace. Current courses cover topics ranging from sales play strategies to content governance best practices.

Launch 52
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The 5 key pillars of AIOps in marketing

Martech

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. AI operations (AIOps) refers to the application of artificial intelligence technologies to enhance and optimize business operations and workflows. Governance. The introduction and safe use of AI is the ultimate goal.

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How to Accelerate Production Deployment and Embed Trustworthy AI into Commercial Solutions with IBM Embeddable AI Leader George Kreitler

SaaStr

With long-term success comes some approach towards governance, which includes data and AI governance. At IBM, they launched Watson X, their approach to an AI and data platform mainly focused on B2B. How does this AI come to the decisions that it did? It will only get better with time and is an area seeing tremendous growth.

Product 97
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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance. Sales enablement governance. Sales enablement best practices will get you started, but you need to be able to think strategically. Become a strategic partner.

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3 Cloud Disciplines to Fuel Digital Innovation

Smarter With Gartner

“Yet despite high adoption rates, few enterprises have maximized cloud’s full strategic potential.”. Here are three critical cloud-adoption disciplines CIOs can master to scale cloud as an innovation platform for digital initiatives — and even launch new business models. 1: Strategize and innovate. 1: Strategize and innovate.