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How to choose the right marketing AI tools for real business impact

Martech

AI-generated content drives core goals, like lead generation, brand building and revenue growth. From all-in-one tools like ChatGPT and Claude to enterprise-grade platforms with governance features and specialized point solutions, the options are vastand growing. Now, the focus is squarely on ROI.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

Pointclear

Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Today in part 3, we hear from James Obermayer , Executive Director of the Sales Lead Management Association. Thanks, Jim!

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3 ways to avoid stock content misuse in your DAM

Martech

A good stock photo can capture your brand’s message, reducing the need for lengthy descriptions and allowing space for prominent “Buy now” buttons, especially when lead generation pressure is high. The content you license is created by people who have spent years honing their craft to build portfolios to catch your eyes.

Legal 117
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The hard truth about what AI will do to GTM

Martech

Now is not the time to ignore what’s happening or reject clear trends and what they are leading us to. The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. The reason?

GTM 118
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Why the MQL model is failing B2B marketing and what to use instead

Martech

However, since it does not fit neatly into an MQL framework, it is often underfunded or ignored entirely in favor of immediate lead generation. Companies sacrifice long-term sustainable growth for short-term lead volume. Buyers are far more likely to engage with companies they recognize, trust and see as industry leaders.

B2B 125
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Is your ABM strategy keeping up with the times?

Martech

Together, we provided actionable insights on evolving ABM strategies based on data governance, precision targeting, collaboration and measuring success. The panel emphasized that ABM is no longer about running tactical campaigns for lead generation at the top of the funnel it’s now central to a business’s go-to-market strategy.

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How AI is changing the rules of web traffic

Martech

It’s also the reason behind the ongoing dispute between Meta and the Canadian government, with Canada introducing revenue-sharing laws to ensure news publishers are compensated when platforms display their content without driving traffic to their websites. AI has simply become a lead generator for you.

Referrals 135