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US vs. Google, round 2: Government targets digital ad business

Martech

“Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. Email: Business email address Sign me up! Processing.

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AI-powered martech news and releases: August 29

Martech

s government is giving teachers AI chatbots to help them “mark and plan lessons.” ” The AI will be trained on government documents including curriculum guidance, lesson plans and anonymized pupil assessments “so they generate accurate, high-quality content,” according to a statement. Processing.

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What are the marketing opportunities in ‘Web3’ technologies?

Martech

Q: What are the marketing opportunities in Web 3 technologies Web3 technologies refer to the next generation of the internet, characterized by decentralization, blockchain technology and enhanced user control over data and digital assets. Dig deeper: Whats the difference between agentic AI and generative AI?

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Digital Innovation and Blockchain: Technology Synergy

Sales Pop!

In the dynamic landscape of technology, innovation is not just a buzzword; it’s the driving force behind progress. One such revolutionary innovation that has been reshaping industries across the globe is blockchain technology. Stakers are rewarded with ADA tokens for their contribution to network security and stability.

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Customer experience tools and strategies: 2025 Predictions

Martech

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. These experiences will be powered by AI.

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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

Many enterprises lack the centralized strategies and governance needed to effectively manage visual assets across departments. The biggest challenges in visual content and SEO include a lack of centralization, inconsistent policies, governance and knowledge across departments. Centralize Establish policies to organize your content.

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Improving marketing operations performance: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy.