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Guardrails and governance: How to protect your brand while using AI

Martech

Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. AI governance isnt a one-time exercise. However, it also introduces new risks.

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How wisdom makes AI more effective in marketing

Martech

He recommends a standard press release announcement for the other two groups, inviting them to schedule appointments with a customer sales representative to review their options. This oversight can be part of the company’s governance program or the marketing process. This represents an opportunity and a challenge to us.

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Governing AI: What part should marketing play?

Martech

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Here I look at marketing’s responsibility for AI governance. So, what is AI governance? The stringency of the governance is highly dependent on industry.

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How to define your DAM governance structure

Martech

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. Do you need to worry about governance right away, too? Governance touches all those things and more. What is DAM governance? Yes, you do. Multi-task!

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I’m Ashamed Of Our Government

Partners in Excellence

I’m ashamed of our government. It’s a horrible thing for anyone to express about their government–particularly when they are elected officials. But I’m sick and tired of the pettiness, bullying, taunting, selfish, and childish behaviors we see in our government. But they work for us.

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The Dramatic Rise of AI Agents

Sales Pop!

AI Agents are becoming increasingly popular for several reasons, representing a significant advancement in artificial intelligence technology and offering numerous benefits for both businesses and individuals. Moreover, here’s a closer look at why AI Agents are gaining such traction: 1.

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Get Off the Internet – My Thoughts on the US Government, Google, Facebook and Privacy

Closing Bigger

Last week news broke globally that the US Government has unfettered access to most social networks and data stored by them. My thoughts on the US Government tapping into Facebook, Google, Email etc. social media social media speaker social media tips PRISM Spying Social Media Privacy US Government Social Media'