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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

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5 Key Benefits Of Outsourcing Product Engineering Services

Sales Pop!

With emerging technologies, shortened product life cycles, and the need to minimize costs, organizations increasingly resort to subcontracting as a strategic tool. Subcontracting product engineering services enables companies to tap into external expertise and resources to supplement in-house capabilities.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. For example, it prompts IT leaders to look beyond just impactful technology trends. For example, it prompts IT leaders to look beyond just impactful technology trends.

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The CSCO’s Guide to Supply Chain Technology Innovations

Smarter With Gartner

Technology innovations are critical for supply chain leaders to navigate those shifts while meeting purpose-driven goals and maintaining economic viability. Organizations that continuously evaluate supply chain technology innovations will be better prepared to incorporate new technology in their long-term strategy.”.

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What Should Be First on Your Company’s AI Agenda?

Salesforce

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” The technology may be more widespread now, but AI can still surprise. Artificial intelligence isn’t new.

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B2B Reads: Leveraging AI, How to Think Strategically, and Improving Employee Performance

Heinz Marketing

Kelly Cutler in this post outlines Web3 and marketing in the context of data privacy, a complex and interrelated subject in emerging technology. She offers zero-party data, customer-centric governance, and NFTs as vital considerations for marketers who are considering utilizing Web3 in their organization.

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Marketers are only using one third of their stack’s capability

Martech

Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. Not only is [utilization] low, but it’s declining year over year while people are buying more,” said Domenic Colosante, CEO of 2X, a B2B marketing-as-a-service agency.