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How to choose the right marketing AI tools for real business impact

Martech

” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity. From all-in-one tools like ChatGPT and Claude to enterprise-grade platforms with governance features and specialized point solutions, the options are vastand growing.

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How to structure digital asset management governance

Martech

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. And while governance is often misunderstood as a set of rules, it is so much more than that.” DAM governance structure. Image: Salt Flats.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

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5 ways to help your B2B organization succeed with AI agents

Martech

Invest in understanding and strategically planning for AI agent integration The report emphasizes that B2B marketing is undergoing a significant transformation due to AI agents. What to do now: Explore use cases where AI agents can streamline repetitive tasks, allowing your team to focus on more strategic initiatives.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Social/Cultural.

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AI agents offer a glimpse into a potentially simplified future

Martech

Challenges Data quality and governance: AI is not a magic bullet. Poor data governance can lead to inaccurate insights and misguided decision-making. After all, the future will likely belong to those who dare to embrace the unknown with a strategic plan and the right mix of technological and human intelligence.

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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. Limited strategic alignment: When vendors aren’t involved in evolving needs, their products risk becoming misaligned and dispensable.

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