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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. For example, it prompts IT leaders to look beyond just impactful technology trends. For example, it prompts IT leaders to look beyond just impactful technology trends.

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What Should Be First on Your Company’s AI Agenda?

Salesforce

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” The technology may be more widespread now, but AI can still surprise. Artificial intelligence isn’t new.

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Do People Really Trust Your Company? There’s a Metric for That

Salesforce

You probably know how to build trust with your stakeholders, but do you know how to measure and quantify it? Most business leaders would agree that trust in all its forms — physical, digital, emotional, financial, and ethical — is critical, and would give themselves high marks across those dimensions. Quantify trust.

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B2B Reads: Leveraging AI, How to Think Strategically, and Improving Employee Performance

Heinz Marketing

” Hamilton then outlines the main factors driving effective personalization today like first-party data and trust. Kelly Cutler in this post outlines Web3 and marketing in the context of data privacy, a complex and interrelated subject in emerging technology. How To Think Strategically As A Leader.

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Achieve AI Excellence with The Five Elements Framework

Salesforce

Our Five Elements Framework outlines how to implement AI using trust, alignment, human design, a platform mindset, and innovation. The latest technology can make a big impact, but your success hinges on how you use it. It’s also important to maintain customer trust while delivering AI capabilities.

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How PwC Is Overcoming AI’s Biggest Hurdle — Trust

Salesforce

Mohamed Kande has made a career shepherding companies to new business heights, often by helping them implement the latest and most promising enterprise technologies. In a thousand invisible ways, the technology allows businesses to allocate their resources more precisely. Can you trust somebody’s AI?” asked Kande.

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