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Ana Mourão: Spotlight on the expert

Martech

When I was finishing up college I had the opportunity to do an internship at a project that was funded by the Brazilian government. Because I loved the data part of digital marketing so much, I ended up going towards marketing technology, CRM and customer data. Q: What catches your eye most in marketing technology today?

CRM 103
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The customer data platform market

Martech

North America is expected to account for the lion’s share of the market, while Asia Pacific will be the fastest-growing region. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality. Annual spending on CDPs is predicted to grow from $2.13

Customers 106
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The Secrets to Aligning GTM Teams & Finance to Scale by 10X with Subskribe Founder Prakash Raina and Okta VP Finance Leslie Hui (Video)

SaaStr

Are you able to take on moving to new territories? Expanding the business’s territory lines is expanding the number of people who will be interested in the business. As SaaS businesses expand, we are seeing more technology, business acquisitions, and inorganic growth. Governance and compliance are core to alignment.

Finance 79
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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Data Governance & Salesforce Objects. Technographic data records the types of technologies used by the business. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. Is data governance a priority in your org?

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Thanks to A-Lign, Deel, Exclaimer, Notion VC, and Vanta for Sponsoring SaaStr Europa 2023!

SaaStr

A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity risks. Headquartered just outside of London and with regional offices in the U.S. Grab tickets here. Join these incredible companies to experience all the value of SaaStr!

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How to create an effective sales plan: Tips and examples

PandaDoc

Target market A company that specializes in customized software solutions for small to medium-sized businesses might create a sales plan to target businesses in major US metropolitan areas working in the technology, retail, and healthcare industries — with annual revenues of $1 million to $20 million. How to create a sales plan Okay.

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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

Business-to-Government sales. I was faced with a new situation, one where a tech company wanted our guidance on how to penetrate state governments’ buying committees. After all, can anyone who isn’t actually working in state government themselves tell you about the roles and responsibilities you’d find there?