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Martech’s long tail: Countless tiny atoms

Martech

All I’m saying is that the staggering 9,295% growth in the martech space over 13 years can largely be explained by how easy it became to launch a “specialist app.” Imagine 9,295% growth over 13 years in…the hospitality sector or manufacturing or retail or the airline industry.

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How Young Companies Can Sign Major Clients with Alexandra Schrecengost

Sales Hacker

With more than 18 years of experience in wine, spirits, hospitality, and luxury public relations, Alex focuses on community building via event marketing. I started in July of 2020 as all of the hospitality folks were furloughed during the lockdown. How can hospitality folks work from home? I was trying to figure out a solution.

Clients 84
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How to Scale a SaaS business: 5 Growth Tips with Jason Lemkin + Algolia

SaaStr

Jason identifies product/market fit (PMF) as the stage where a startup that has struggled to get customers suddenly sees growth but they don’t know why. It could be, for example, because a feature they launched was far more important than they thought it would be, etc. On finding product-market fit in the early stages.

Growth 90
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4 agile marketing metrics that really move the needle

Martech

Team satisfaction and growth. Team satisfaction and growth A key benefit of agile marketing is teamwork and individuals feeling like they’re valuable contributors. A healthy agile marketing team sees improved collaboration among the team and career growth opportunities by learning skills from other team members.

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Modernizing healthcare marketing with agility: How Premier got started

Martech

Launching the pilot team was recommended as a way to experiment and retrofit agile to their organization, learning along the way by doing, and then scaling up more teams. When we finally learned to change culture and have a growth mindset is when we saw it working like magic,” says Kalpin. Cross-functional team formation.

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This day in search marketing history: January 23

Search Engine Land

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. Google Health Close To Launching? Baidu Relaunches In Japan 2008: As part of this launch, Baidu revamped the Japanese home page and added blog search.

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Building a Career in Consulting — The Ultimate Guide

Hubspot

Here’s what a typical project journey looks like: A consultant (let’s call her Claire) interviews her client (usually a top-level manager) to identify problems impeding the organization’s growth. The consulting firm team analyzed the city’s patients, what they needed, and the services each of the hospitals offered. Claire’s goal?

Consult 64