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Transform your B2B brand: 7 strategic insights

Martech

Rebranding is a major strategic undertaking for any organization. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Don’t default to talking about the products or services your company provides or how it delivers them. However, the ROI can be enormous.

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Highspot Launches New Capabilities to Increase Operational Rigor

Highspot

Major advances include: generative AI for sales enablement, enterprise-class training and coaching, and ​​services and success resources that empower revenue teams to scale what good looks like in business-to-business (B2B) selling. Highspot is headquartered in Seattle with operations across North America, Europe, and Asia-Pacific.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding. What is a Product Launch? Congratulations!

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What Is a Strategic Sales Plan?

Gong.io

That’s why having a strategic sales plan is vital. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit.

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Highspot’s Customer Growth Surges as Companies Turn to Enablement to Drive Sales Productivity

Highspot

Over the last year, Highspot connected more than 12 million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 50 percent increase in platform usage from the previous year. SEATTLE, Nov. Companies are under pressure to not only protect the bottom line, but to achieve more with less.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

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How to Launch a Marketing Agency: A Comprehensive Guide

Lead Fuze

Launching a successful marketing agency can be a daunting yet rewarding endeavor. Launch a successful marketing agency today. But don’t be daunted – with careful strategizing and a competent team, it can be done. But don’t be daunted – with careful strategizing and a competent team, it can be done.

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