Hubspot

APRIL 23, 2025

I once worked with a client who completely changed the way I think about business growth. Why Companies Form Joint Ventures When growth feels risky, I get why companies look at joint ventures as the smarter bet. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. I asked him what changed.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Speaker 2: I wanna know how this insane growth actually happened. Functions under the CRO right now.

GTM 78

GTM Engineering Customers Cross-sell 78

SaaStr

AUGUST 15, 2020

Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2. Engagement Metrics are often low but (x) it’s already in the budget, and (y) what do you expect, we finally just deployed? OK, just renew at last year’s price.

Customers 132

Customers X-functional Price Launch 132

SaaStr

JULY 20, 2024

Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. The types of people you want to hire at $1M to $20M will be consistent with the early days in the sense that, often, people want to hire generalists across functions. Hiring is another consideration.

GTM 116

GTM X-functional Engineering Launch 116

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 113

B2B GTM Objectives and Key Results Sell 113

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. is create a Prescriptive Methodology.

X-functional 129

X-functional Clients Growth Start-ups 129

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. He accounts the exponential growth to the massive adoption of martech that is happening across organizations of all sizes. ” What is a marketing technologist? .

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

ConversionXL

SEPTEMBER 3, 2021

To do that, you need to define goals pre-launch to drive optimization post-launch. Define goals with continuous growth in mind. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. month to unlock premium content. .

UX 121

UX X-functional A/B testing Follow-up 121

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Speaker 2: I wanna know how this insane growth actually happened. Functions under the CRO right now.

GTM 66

GTM Engineering Customers Cross-sell 66

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. These early supporters form a base of users and provide valuable feedback regarding your product’s functionality. Before the Launch.

Campaign 127

Campaign Product Launch Referrals 127

Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 107

X-functional Negotiate Contract Technology 107

SaaStr

FEBRUARY 11, 2020

Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. What I was going to talk about today is the playbook for reigniting or even igniting growth. Really, I’ve worked with lots of companies and really been fascinated with how do you repeat growth? Good job guys.

Growth 101

Growth Niche Hospitality X-functional 101

SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Live events are a forcing function for your entire team, not just sales, and marketing. Take sales intelligence platform, Dooly , for example.

Technique 107

Technique X-functional Launch Pitch 107

Martech

JULY 7, 2022

X-Axis: A range of skills from a focus on technology to creativity and arts. As a cross-function business partner and primary contact for IT, compliance, and legal, in addition to the traditional MOps role of achieving marketing/sales alignment. That work espoused the view that you could be both a marketer AND a technology leader.

X-functional 98

X-functional Legal Campaign Negotiate 98

Hubspot

FEBRUARY 26, 2025

But, I know how critical a role revenue forecasting plays in a companys financial planning as it helps to understand the businesss potential growth, identify market opportunities, and determine resource allocation. Revenue forecasting also contributes to other key business functions, including: Sales.

X-functional 59

X-functional Finance Growth Price 59

Sales Hacker

MARCH 4, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. You kind of have to grow up a little bit and start using more, you know, sales led growth tactics, and maybe starting with your time at Asana. [00:07:00] And then along the way.

GTM 71

GTM X-functional Start-ups Campaign 71

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

GTM 88

GTM Campaign Pipeline Launch 88

Sales Hacker

NOVEMBER 28, 2017

This simplistic model of growth worked to get the support team to about 25 people. And at least for me, I never even saw the growth storm coming. The storm was a combination of rapidly accelerating customer acquisition plus the launch of a totally new platform, and it nearly destroyed HubSpot in 2013. Simple, right? OK, readers.

Customers 98

Customers X-functional Growth Start-ups 98

SaaStr

APRIL 30, 2024

How to build operational excellence into your organization at different stages of the growth curve. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. They grew 2.5x

Go To Market 117

Go To Market GTM X-functional Objectives and Key Results 117

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, sales in my view is best run on a quarterly plan.

Finance 114

Finance X-functional Launch Objectives and Key Results 114

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. But when entrepreneurs launch a SaaS business, it’s often quite hard to know how they’re doing. Two is the growth of your existing customers. Join us at SaaStr Europa 2022.

Price 98

Price Launch X-functional Contract 98

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

The collaborative nature of this open source system means you can launch your survey in 80+ languages. leads data and analytics data that your sales and HR teams collect) with what they call X data—the data that tells you why things happen. Reporting and analytics functionality in SoGoSurvey ( Source ). SurveyLegend. Want logic?

X-functional 116

X-functional CRM Networking Price 116

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Demand growth rate. Annual growth trends. Geolocation platforms (e.g., Ecommerce platforms (e.g., Social platforms (e.g., Elasticity of demand.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Partners in Excellence

JUNE 14, 2016

Sales people, can go on forever about features, functions, feeds, and speeds for each of the products they sell. No company can address the productivity problems, or cost problems, or quality problems, or growth problems of every organization in the world.

X-functional 84

X-functional Customers Manufacturing Sales 84

Search Engine Land

JUNE 26, 2024

Why SEO implementation is key If you do not implement your SEO changes, you’ll never realize the potential growth your recommendations can bring. To see growth from SEO recommendations, we must first get them adopted and implemented by our clients or the sites we work on in-house. The problem of implementation is not uncommon.

X-functional 85

X-functional Drivers/motivators Clients Growth 85

SaaStr

JULY 5, 2024

GTM Mistake #4: Cutting Marketing Budgets to Almost Nothing When growth comes up short, and you have a marketing budget of a few million, that’s the first place that gets cut. You can’t go public or be acquired on 10% growth. For public companies, growth is still worth twice as much as profitability. The answer is no.

GTM 81

GTM Cross-sell X-functional Pipeline 81

Heinz Marketing

OCTOBER 25, 2021

You get something launched, and then all of a sudden you’ve got customers that say, wow, that’s great. What if it had X? And Geoff we can’t really have anyone on who’s a product marketing expert and not talk about the latest fraud, the acronym that we have in our B2B space, which is PLG product led growth.

Pipeline 122

Pipeline Sales Growth X-functional 122

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. For ecommerce sites, these teams improve aspects like product detail pages, the on-site search functionality or the checkout process. A new feature or functionality.

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

Hubspot

AUGUST 17, 2021

Sometimes, it means they’re selling a lot of Product X when the company is pushing for sales of Product Y. In these examples, maybe Product X is a lot easier to sell and comes with a higher commission rate than Product Y. Sales Operations has historical sales data, allowing you to build a realistic and growth-oriented quota.

Commission 91

Commission Quota X-functional Finance 91

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Sales Hacker

FEBRUARY 18, 2025

Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. But prior to that, you were an operating partner at Fractal Software, uh, where you helped launch dozens of vertical software companies, which is super cool and helps them kind of find product market fit.

GTM 89

GTM Quota Drivers/motivators Sales 89

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. But the growth rate was slowing. Instead of spending X millions per year, could we spend 2X?”

Growth 56

Growth X-functional Start-ups Conversion 56

Sales Hacker

JUNE 3, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. You know, that was an incremental growth along the way, and we needed to prove the value of every resource that we were given in order to get more. How can we have it be fun?

GTM 83

GTM Territory Gaming Sales 83

Hubspot

FEBRUARY 12, 2025

In April 2023, I had my first real experience launching an AI business opportunity. So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. When we launched, we simply shared the link on X, hoping a few dozen users might try it out. Google NLP.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

ConversionXL

MARCH 24, 2016

Here’s one way to rake the data, according to Andrew Chen: Andrew Chen : “Once you have a way to evaluate the success of a user, then you want to grab a cohort of users (let’s say everyone who’s joined in the last X days) and start creating rows of data for that user. Remember that this rule isn’t a causation. Focus groups.

Conversion 77

Conversion A/B testing X-functional Technique 77

SaaStr

APRIL 23, 2019

Learn what he did differently the second time around and the specific decisions he made to drive growth among B2B companies with Brex. We’ll also talk about growth, and fundraising, and we’ll have some time left for Q and A, as well. Anu: And you took at least 10, 12 to 15 months after demo day to launch publicly?

Launch 83

Launch Pitch Niche Negotiate 83

ConversionXL

AUGUST 4, 2020

During this stage, you want to meet the people doing the main activities in each function, not the managers. . Experimentation launch. cross-functional teams) or working practices (e.g., A hypothetical painted-door test to quantify interest in a tip the author functionality. Education program launch.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117