Salesforce

MARCH 13, 2025

This number exists in the form of total addressable market (TAM). Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. What you’ll learn: What is total addressable market (TAM)? TAM can also represent the total potential revenue from that market.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Highspot

FEBRUARY 22, 2021

The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures. Highspot’s hyper-growth has been driven by the critical role sales enablement plays in a company’s ability to improve the performance of their sales teams. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. It might use martech to disrupt the status quo and capture market share quickly. Processing.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Heinz Marketing

OCTOBER 25, 2022

With less energy in the system (whether via lower sales or less investment), the drive for growth at all cost falters. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. Make no mistake, this is a bummer.

Growth 124

Growth Follow-up Start-ups Strategize 124

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 99

Growth GTM SQL Strategic partnership 99

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. Businesses that employ effective sales strategies can optimize their sales processes, target the right customers, and drive revenue growth. What is Strategic Sales?

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98

Growth Product Customers Healthcare 98

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. It wasn’t luck – it was strategic planning and execution.

Growth 107

Growth E-commerce Profit margin Strategize 107

Search Engine Land

NOVEMBER 14, 2023

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. In this article, we’ll identify some of the common blind spots advertisers are currently experiencing in three specific areas: Performance Max (PMax), managing Cost Per Clicks (CPCs) and affiliate growth.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Gong.io

DECEMBER 5, 2022

It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. That’s why having a strategic sales plan is vital. What is a strategic sales plan? Strategic sales focus on relationship selling or using a consultative approach.

Strategize 62

Strategize Sales Quota Pipeline 62

Martech

JULY 3, 2023

They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand.

Go To Market 114

Go To Market GTM Strategize Growth 114

Martech

SEPTEMBER 14, 2023

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 134

GTM Market share Growth Technology 134

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This is demonstrated by an exponential speed of growth: Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

OCTOBER 16, 2023

The full list of finalists Best use of AI technology in search marketing How Brainlabs quadrupled content output and tripled organic Share of Voice for Mars Petcare using AI Closed Loop – How Google’s AI Powered Bidding Drove International Growth for Calendly How Direct Agents Utilized Proprietary Technology To Supercharge Google Ads tCPA Bidding Algorithm (..)

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Marketing consultants have their place but are quite different than CMOs.

Non-Profits 128

Non-Profits E-commerce Consult Strategize 128

Search Engine Land

OCTOBER 17, 2023

It’s illuminating and produces many strategic ideas and content topics. This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. Consider a blog on why {client} customer service is key to their growth. Poor customer service?

Angle 117

Angle Strategic planning Strategize Territory 117

Search Engine Land

SEPTEMBER 13, 2023

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation. In search marketing, counterfeiters may bid on keywords related to genuine products, diverting potential customers towards fake alternatives.

Commission 121

Commission Legal Campaign Retail 121

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Go To Market 107

Go To Market GTM Cross-sell Growth 107

Search Engine Land

MARCH 4, 2024

Adthena’s Local View gives interactive insight across any city, state, or Designated Market Area (DMA). Using Adthena’s search intelligence, they benchmarked market share, categorized competitors and unified their messaging to gain traction in areas of opportunity. Take the self-guided tour of Market Share.

Territory 115

Territory Market share Legal Strategize 115

Martech

JUNE 28, 2024

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business.

Objectives and Key Results 130

Objectives and Key Results Campaign Growth Technology 130

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 124

Finance Trust Market share Strategize 124

Martech

MAY 17, 2024

Your marketing materials will never be as influential as third-party validation, so if you want your startup to succeed, it’s time to understand how earned media falls under the PR umbrella. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media.

Legal 122

Legal Launch Campaign Trust 122

SaaStr

MAY 30, 2024

Former Head of PLG and founder and CEO of Clinch, Uday Chakravarthi, shares insights into how to do just that. With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. It’s a growth model and GTM strategy.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

Highspot

MAY 18, 2025

In this article, you’ll learn how ABM strategy and sales enablement work together, practical steps to align marketing and sales, and a comparison chart showing how the two work together across content, data, and outcomes. What is account-based marketing? Marketing shares campaign updates, and sales provide frontline feedback.

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

SaaStr

APRIL 26, 2022

What I care much more about is growth rate –– that’s [sales and marketing leaders’] DNA. We want to grow revenue; we want to grow market share; we want to deepen wallet share. For example, if you have a high sales velocity, low ACV, and your company growth is product-led, you should hire your CMO first.

GTM 97

GTM Networking Strategize Drivers/motivators 97

Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In They’re able to pinpoint how organizations can strategically move themselves into a very successful future.”.

Gaming 98

Gaming Cross-sell Sales Finance 98

SaaStr

JULY 29, 2021

SalesLoft’s partner ecosystem, found in their Integration and Solution Partner directories, are strategic relationships designed to help shared customers overcome business challenges more seamlessly. By leveraging strong partnerships, we are creating first-class customer experiences that exceed our customers’ expectations.”.

Promote 107

Promote Government Contract B2B 107

Hubspot

NOVEMBER 19, 2020

In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Increase revenue by 100%.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101

Sales Hacker

NOVEMBER 17, 2022

Sales leaders looking to get a job now will be asked how they balance costs with growth. The “growth at all costs” model of the past several years has transitioned to “efficiency at all costs” as businesses navigate the current economic climate. For example: Sales Director with 10 years experience increasing revenue and market share.

Objectives and Key Results 100

Objectives and Key Results Sales Education Strategize 100

Search Engine Land

FEBRUARY 10, 2023

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. Misconception 1: Affiliate steals brand clicks and drives up CPC This is the biggest and most immediate hurdle I tend to identify with search marketers, so it’s a good place to start.

Non-Profits 88

Non-Profits Real Estate Retail Commission 88

SaaStr

OCTOBER 7, 2022

Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption. VCs and investors are still adjusting to the market. This has resulted in investors telling founders what they think founders want to hear instead of the hard truth necessary for successful growth.

Construction 103

Construction Niche Growth Meeting 103

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Buying advertising where your competitors are not — or where they aren’t maximizing the channel’s opportunity — gives you a strategic advantage. I also use monday.com to run projects and Growth Skills as a company.

Launch 121

Launch Sales Price Clients 121

Lead Fuze

JANUARY 9, 2024

Ecommerce is booming, and business owners are on the lookout for ways to capitalize on ecommerce growth. Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash. We strategize.

E-commerce 52

E-commerce Growth Retail Gaming 52

Hubspot

MARCH 9, 2021

You need to have firm goals in mind when you price your product or service — some direction that can inform smarter, more incisive, more effective strategic choices. Some companies set and modify their pricing strategies to maximize sales, setting prices specifically dedicated to fostering immediate, meaningful growth.

Price 93

Price Strategize Service Market share 93

Heinz Marketing

NOVEMBER 19, 2020

After launching your multicultural marketing campaign , reflect on whether it was well-informed, thoroughly thought-out, executed with precision and distributed strategically. And if your company is already on the map, a great campaign could wildly expand your market share.

Campaign 112

Campaign Launch Market share Technology 112

Search Engine Land

NOVEMBER 18, 2022

This will give you a good strategic starting point for product or service campaigns that remain relevant to your business. Get the daily newsletter search marketers rely on. In B2B, where data density takes longer to build, set some higher-volume growth indicators that will return information more quickly.

CTR 114

CTR Campaign B2B CRM 114