Salesforce

APRIL 29, 2025

Getting this right can make all the difference between steady growth and standing still in today’s competitive world. Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Lets jump in.

CRM 59

CRM Legal Promote Up-sell 59

Salesforce

MAY 7, 2025

By understanding gross profit margin, your business can make informed decisions to optimize your profitability and drive sustainable growth. For example, better understanding of sales data can lead you to implement more effective selling strategies. Start selling online with Starter Suite.

Profit margin 90

Profit margin Non-Profits Manufacturing Price 90

SaaStr

JULY 15, 2022

Because you’ve barely penetrated a huge market. Even if that market is slowing down a little bit of buying, in the aggregate, that shouldn’t stop you stealing 0.1% market share from Shopify, Zendesk, Salesforce, etc. But even there, the growth is real. Churn went way up, for sure.

Growth 142

Growth Market share Up-sell Trust 142

SaaStr

JANUARY 1, 2024

Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. The Average Public SaaS Company has 35,000 Customers So at some point, you can’t just raise prices and add enterprise editions to keep mixing it up and growing.

Product 139

Product Cross-sell CRM Growth 139

SaaStr

SEPTEMBER 9, 2024

No the #1 issue ends up being waiting too long to truly go multi-product. No matter what you do, if you are too slow here, growth stalls. That’s the one that ends up slowing growth. Otherwise, you often end up with just add-ons, which are great but not truly second products. They’re not truly multi-product.

Cross-sell 122

Cross-sell CRM Growth Up-sell 122

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. But that doesn’t make it any less valuable. . NPS & CSAT. Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

JULY 10, 2024

It was founded in 2008 but took a while to get going, hitting $1m in revenue in 2011 selling to Utah schools — and then scaled from there. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. Even with slowing growth, growth still … happens.

Non-Profits 121

Non-Profits Education Growth Market share 121

SaaStr

MAY 30, 2024

Former Head of PLG and founder and CEO of Clinch, Uday Chakravarthi, shares insights into how to do just that. With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. It’s a growth model and GTM strategy.

Cross-sell 122

Cross-sell Customers Pitch Drivers/motivators 122

Pointclear

AUGUST 30, 2012

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Craig says he’s seen some great developments. Their ideology is pervasive. You know I love those guys. It just is.”.

Growth 74

Growth B2B Up-sell Start-ups 74

SaaStr

JANUARY 26, 2020

Best case, it gums up their sales process and confuses it. How do you sell a $250,000 edition when folks can also use the Free one? The marketing team often wants to limit free. And in the short-term, all these folks are right. If you tighten the “choke” on free, then this quarter, your paid revenue will go up.

Niche 138

Niche Growth Up-sell Product 138

SaaStr

APRIL 19, 2023

And it indeed has strong market share there. And their mix of software, payments and hardware revenue drives up the total deal size — but puts a lot of pressure on margins. Driving up ARPU at scale key to growth with SMBs. Lightspeed has driven its ARPU up from $348 per location from $290 last year.

Retail 115

Retail Growth Up-sell Price 115

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Go To Market 111

Go To Market GTM Cross-sell Growth 111

SaaStr

JANUARY 17, 2021

Part of my job when I invest in a start-up is to get folks excited about the company. E.g., “Well, MaestroQA is at $5m ARR and has grown 14.20309% a month for the past 5 months and is completely changing the way a $50 billion market does …” [numbers not actual, just for the sample anecdote]. To drive NPS up.

Legal 145

Legal Growth Start-ups Up-sell 145

SaaStr

OCTOBER 8, 2024

If you combine Domino’s, Pizza Hut, and Papa Johns, there’s about 20k, so independent is a larger market than “Big Pizza.” Slice provides software and services that help these shops run better, gain insights into their shops, engage with their customers through marketing, and even sell them pizza boxes at a discount.

Sell 113

Sell E-commerce Drivers/motivators Growth 113

ClickFunnels

JUNE 24, 2021

You would forget to follow up with both prospects and new leads, miss appointments with them, mix them up with someone else, etc. You see, if you try to appeal to everyone, you will end up appealing to no one. Meanwhile, others are great at selling on the phone but their emails look like they were written by a toddler.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

PandaDoc

MAY 12, 2025

Selling additional products or services usually sounds like a good thing, but thats only true when every extra sale contributes to your overall bottom line. Marginal revenue can help by showing exactly how much additional income your business brings in from selling one more unit. All buyers wont pay the same rate to acquire a product.

Price 52

Price Manufacturing Cross-sell Up-sell 52

Hubspot

MARCH 22, 2019

It’s the maximum amount of revenue a business can possibly generate by selling their product or service in a specific market. Total addressable market is most useful for businesses to objectively estimate a specific market’s potential for growth. SAM (Serviceable Addressable Market). SOM (Share of Market).

Market share 101

Market share Service Start-ups Up-sell 101

Hubspot

NOVEMBER 19, 2020

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Increase revenue by 100%.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. This works to promote exclusivity while still selling the benefits.

Product 142

Product Minimum Viable Product Price Launch 142

SaaStr

JANUARY 2, 2020

Second, you’ll likely 5x your market share over the next 5 years. At $10m ARR, very few of us have even 1% market share of our truly addressable market. Over the next 5 years at least, and probably much faster, you’ll 5x that market share. At least to 5%! Most of us do.

Market share 127

Market share Price Up-sell Sell 127

Hubspot

AUGUST 27, 2020

This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. So, what is market penetration? How to Calculate Market Penetration.

Territory 101

Territory Campaign Growth Sports 101

SaaStr

DECEMBER 29, 2022

Venture Capital has dried up. And sell hard there. Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts. Don’t settle less growth that Your NRR + 20%. At least take market share. Stop doing it all yourself.

E-commerce 119

E-commerce Healthcare Promote Launch 119

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124

Martech

OCTOBER 23, 2023

That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market. Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. The result? The simple logic was visibility.

Finance 123

Finance Trust Market share Strategize 123

SaaStr

MAY 19, 2019

Only in this quarter did their “international subscriber additions exceed those from Australia and New Zealand, with particularly strong growth in the U.K.” ” So even in SMB sales in smaller markets, if you take dominant market share — you can get to $500m+ in ARR! A LTV/CAC of 6.0

Non-Profits 108

Non-Profits Cross-sell Price Up-sell 108

Anthony Cole Training

JULY 17, 2010

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Why Arent Your Salespeople Selling? 3 Lessons for Effective Communication in Selling. How to Sell (21). Selling (45). Tonys Top Ten.

Sell 120

Sell Objectives and Key Results Drivers/motivators Up-sell 120

Hubspot

DECEMBER 9, 2020

To understand how well your company is positioned for growth, you need insight into your company’s ability to sell to new and existing customers in your product market — that's where sales potential comes in. Competitor Growth Rate. Your quantified purchasing capacity would be 36 units per customer per year.

Sales 96

Sales Angle Commission Territory 96

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. Let’s delve into the core elements that make up this dynamic metric and explore the formula for calculating sales velocity. This acceleration in revenue can lead to significant business growth and financial success.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical Sales 130

Salesforce

APRIL 28, 2022

The two-year online sales growth rate reached 65% globally in the quarter. Let’s take a look at potential growth opportunities for retailers. Understanding and responding to online shopping behavior is essential to driving ecommerce growth. Mobile sales data shows room for growth.

Retail 98

Retail Cross-sell Sales Growth 98

SaaStr

JANUARY 3, 2021

The majority of Slack’s growth is from larger, enterprise accounts where Salesforce is strong. 100k+ deals are the majority of its growth engine. Very high market share alrea dy. But it knows how to lean into a dominant market share. He has the DNA to make sure they don’t screw Slack up.

Market share 76

Market share Growth Price Up-sell 76

SaaStr

OCTOBER 7, 2022

Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption. VCs and investors are still adjusting to the market. This has resulted in investors telling founders what they think founders want to hear instead of the hard truth necessary for successful growth.

Construction 105

Construction Niche Growth Meeting 105

Sales Hacker

AUGUST 7, 2020

Should you take the risk of applying to a fast-growing startup, or slowly work your way up at a more established enterprise company? I have been an early employee at a very successful start-up (and several not-so-successful ones), and I’ve also been in Sales and Management at large, enterprise corporations. Start-Ups VS Enterprise.

Start-ups 105

Start-ups Non-Profits Territory Sales 105

Hubspot

JULY 22, 2020

Invest in upping the branded content on your social media and website. For instance, assigning negative keywords makes your content show up on more relevant SERPs. When you know what to focus on, you can come up with a solution that serves your company's goals. Cross-Selling and Upselling: The Ultimate Guide.

Referrals 101

Referrals Cross-sell Price Clients 101

Search Engine Land

MARCH 4, 2024

This data is often collected by websites that employ third-party cookies to collect user data and pass it back to an adtech provider or another entity that aggregates, sells, or utilizes it. With this insight, you can easily benchmark yourself against your top competitors, review your market position by category, or identify room for growth.

Territory 115

Territory Market share Legal Strategize 115

Sales Hacker

OCTOBER 21, 2021

Additionally, race also plays a significant factor, with white people making up over 88% of the entire workforce in sales. Let’s open up the umbrella term that is diversity and why it matters to incorporate it into your sales team to boost your sales performance. But here’s the thing: diversity is not a simple issue.

Represent 120

Represent Education Sales Up-sell 120

SaaStr

AUGUST 16, 2023

And their stock is up 34% Year-to-Date, and it trades at a health $12.6 While I don’t love the different types of “Adjusted EBITA” Toast uses, this chart still demonstrates just how much more efficient the business is than a year ago: Free cash flow is also up to $39 last quarter, compared to minus (30) a year ago.

Contract 98

Contract Up-sell Market share Growth 98

Hubspot

APRIL 25, 2019

Raise your hand if you also high-tailed it to the nearest Redbox when they popped up in front of your local McDonald’s. When Redbox entered the movie rental market in 2002, they led with an aggressively competitive price of $1.00/per If new startup Michael Scott Paper Company enters the Scranton paper market selling reams for $4.00/ream

Price 86

Price Gambling Retail Up-sell 86