Hubspot

FEBRUARY 25, 2011

As maximizing lead flow is on every inbound marketer’s mind, yesterday we hosted a webinar that directly tackled this popular topic. Tim Ash, the President and CEO of SiteTuners.com and Mike Volpe, HubSpot’s VP of Marketing, shared some website practices that improve visitor-to-lead conversion rates.

Growth 69

Growth B2C Territory Referrals 69

SaaStr

MAY 30, 2024

Former Head of PLG and founder and CEO of Clinch, Uday Chakravarthi, shares insights into how to do just that. With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. Why is it end user-focused?

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

Martech

FEBRUARY 7, 2024

This means leaving behind antiquated approaches like siloed interruption marketing (annoying and self-serving) and disconnected permission marketing (which can feel more transactional than supportive). Reception marketing powers the strategy behind WalletHub and Bankrate.

UX 119

UX Trust Education Repeat business 119

Search Engine Land

NOVEMBER 6, 2023

If Amazon is found guilty of charging brands high fees for showing irrelevant ads that hurt the user experience, advertisers may want to consider moving their ad spend to other platforms for a healthier return on investment and more effective ad placement. Why we care. Degrading search results. ” Stopping competition.

Price 102

Price Commission Retail User Experience 102

Lead Fuze

JANUARY 9, 2024

Ecommerce is booming, and business owners are on the lookout for ways to capitalize on ecommerce growth. This article will guide you through innovative strategies that boost sales by personalizing customer experiences and streamlining your supply chain. Should ecommerce have a hyphen? What is the correct abbreviation for ecommerce?

E-commerce 52

E-commerce Growth Retail Gaming 52

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

JANUARY 21, 2019

In business, it’s more than learned behavior; it’s an essential part of a growth strategy. That could help secure higher business deals and drive company growth. The company recovered 70% of its market share within five months and was back up to 90% a year after the incident. Why should businesses apologize?

Legal 125

Legal Manufacturing Objectives and Key Results Clients 125

Martech

OCTOBER 30, 2024

Whether it’s growth, stability or retrenchment, the corporate direction directly influences marketing and technology decisions. Acknowledging the corporate strategy The best approach to martech starts with understanding your organization’s long-term goals. This makes the conversation between multiple BI platforms more evidence based.

Technology 54

Technology Technology Price User Experience 54

Hubspot

OCTOBER 18, 2021

Other tools like SEMRush and Ahrefs benchmark your competitor's growth and performance across multiple digital marketing channels. For more than 15 years, Xerox dominated the printer market, eventually reaching a record-setting $1 billion in revenue in the 1960s. Competitive Benchmarking Examples. United Airlines.

Manufacturing 77

Manufacturing Assembly Line User Experience Gaming 77

Search Engine Land

OCTOBER 10, 2023

Market share – splitting by digital and non-digital. Demand growth rate. Annual growth trends. Dig deeper: How to create and execute a buyer journey-based content strategy Get the daily newsletter search marketers rely on. Internal digital skills vs. outsourcing. Attribution model maturity implementation.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Search Engine Land

APRIL 6, 2023

The growth of technology has meant that customers seek a more personal experience, and there are many excellent ways to achieve this. Customers value their experience with a business very highly. This is where AI generative models have the potential to excel in content creation when trained on your own data.

Engineering 104

Engineering Legal Launch Referrals 104

Salesforce

OCTOBER 18, 2023

Use unified data and cross-functional platforms to help marketing and sales work in harmony. Step 4: Improve conversions and sales by optimizing your landing pages and user experience and by writing killer CTAs. See how a marketing platform that makes good use of automation can help you create and maintain demand.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Search Engine Land

JUNE 26, 2024

Why SEO implementation is key If you do not implement your SEO changes, you’ll never realize the potential growth your recommendations can bring. To see growth from SEO recommendations, we must first get them adopted and implemented by our clients or the sites we work on in-house. They are often motivated by competitive insights.

X-functional 85

X-functional Drivers/motivators Clients Growth 85

Hubspot

NOVEMBER 15, 2011

Aside from the astounding growth of mobile in the U.S., So how do inbound marketers leverage the power of the mobile device to provide a personalized experience for the user while not intruding in their day-to-day lives? B2B marketers can let users register for and listen to webinars on their mobile devices.

Campaign 78

Campaign User Experience Start-ups Retail 78

Search Engine Land

JUNE 26, 2023

Opportunities: Areas where there is potential for growth and that can be exploited to your advantage. The purpose of a SWOT analysis is to arm you with intelligence concerning your market position and to guide you to exploit opportunities with strengths while addressing weaknesses and threats. More ads, new SERP features, etc.)

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Search Engine Land

JANUARY 13, 2023

2010: Query suggestions varied based on user location. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. 2010: Would the entire GoogleHack episode develop into a major reversal for the growth of cloud computing? Experian Hitwise: Google Passes 72% U.S.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

ConversionXL

SEPTEMBER 23, 2020

Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. Mobile commerce has steadily grown in recent years, and it’s expected to surpass 50% of the total ecommerce market share in less than two years.

Trust 125

Trust Retail Appointment Contact 125

Hubspot

JUNE 8, 2022

It's one of the more simple, straightforward forecasting models — essentially amounting to a company looking at its total market size and calculating potential revenue based on its assumed market share. Let's say a company occupies space in a market that generates an estimated $1,000,000,000 in revenue annually.

Price 74

Price Objectives and Key Results UX Contact 74

The 5% Institute

AUGUST 15, 2023

In today’s competitive business landscape, having a well-defined sales and marketing strategy is essential for the success and growth of any organization. Understanding Your Target Audience To effectively market your products or services, you must have a deep understanding of your target audience.

Objectives and Key Results 52

Objectives and Key Results A/B testing Strategic planning Sales 52

Search Engine Land

JANUARY 25, 2023

Search Market Share 2008: Google Grew, Yahoo & Microsoft Dropped & Stabilized 2009: In short, it was a 6% gain for Google. Microsoft Lowers Search Growth Expectations 2007: Microsoft lowered those expectations from as high as 11 percent to as low as 3 percent growth.

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Search Engine Land

JANUARY 19, 2023

billion, 26% year-on-year growth. Google’s Eric Schmidt: “2011 All About Mobile” 2011: Geolocation on smartphones enabled contexual personalization and a range of new possibilities and user experiences. Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks.

Engineering 88

Engineering Campaign Launch Represent 88

PandaDoc

MAY 12, 2025

A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. If the initial go-to-market pricing strategy is off, by the time the company makes an adjustment, damage is already done. Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales.

Price 52

Price A/B testing Non-Profits Legal 52

Sales Hacker

MARCH 4, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. You kind of have to grow up a little bit and start using more, you know, sales led growth tactics, and maybe starting with your time at Asana. [00:07:00] And then along the way.

GTM 71

GTM X-functional Start-ups Campaign 71

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. To make ecommerce work, a business needs to create a user experience on a given channel where customers can easily search for and buy products. Were products easy to find?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Cience

JANUARY 10, 2020

We have adjusted our marketing, SEO, and online advertising to reflect the different value of our mobile traffic. ”. Ottomatias Peura Head of Growth at Speechly. Considering the growth of mobile traffic, mobile search has been overtaking desktop. B2B Marketers shared reasons why mobile optimization is important.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

We have adjusted our marketing, SEO, and online advertising to reflect the different value of our mobile traffic. ”. Ottomatias Peura Head of Growth at Speechly. Considering the growth of mobile traffic, mobile search has been overtaking desktop. B2B Marketers shared reasons why mobile optimization is important.

B2B 52

B2B B2C Retail Clients 52

ConversionXL

NOVEMBER 17, 2022

The more you know about your customers and market, the more effectively you can run your business. Digital analytics helps drive growth by using what’s happened in the past and what’s happening in the present to improve what happens in the future. Learn how to measure your conversion rate to accurately calculate growth.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Highspot

OCTOBER 23, 2023

Boost Sales and Revenue Revenue growth is often the most tangible outcome of a successful product launch. When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. It contributes to more than 25% of overall income and profits.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

DECEMBER 17, 2019

Zach : If we are kind of a core vendor to enable the user experience you want or more specifically enabled consumers to actually move money in and out of your platform, it’s quite unlikely that you’re going to turn that off. And so we grow very much as a flywheel. Please don’t consider us SaaS.

Finance 74

Finance X-functional Non-Profits Launch 74

ConversionXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Hubspot

AUGUST 9, 2018

I’ve mapped out a career path as it’s the most straightforward way to jump into a marketing job. Later in this article, I’ll dive into how to get a marketing job. If you’re serious about a long-term marketing career primed for growth and variety, a bachelor’s degree is the way to go. The Marketing Job Market.

Promote 101

Promote Non-Profits A/B testing Education 101

ConversionXL

APRIL 24, 2019

Takeaway : Customer data should improve the user experience, not make it tougher for people to leave. That cost creates inertia that keeps users on an existing network and slows the growth of new ones. Takeaway : The positive impact of market share compounds—especially for software adoption. Network effects.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Hubspot

JUNE 21, 2016

Without a CTA button, you won't be calling on your recipients to take any action that actually benefits them -- and the growth of your business. 14) Add social sharing buttons. This represents a peak for mobile market share," they wrote, "and the longest sustained growth we’ve seen after the holiday season.".

Clients 78

Clients Follow-up A/B testing User Experience 78