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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly! I am trained with Search Engine Land content.

Promote 103
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How to use digital PR to drive backlinks and business growth

Search Engine Land

Buying links is considered spam, consequently reducing your brand’s trust and credibility, and possibly putting you up as a manual penalty case from Google. The industry now identifies you as an authority figure in your niche space. Other players in the game will regularly involve you in their own promotional activities.

Growth 94
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast.

Growth 115
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. What is growth hacking?

Growth 113
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The Role of SEO in Growth

ConversionXL

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

Growth 134
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How to Set Up a Social Media Marketing Agency Successfully

Lead Fuze

In this comprehensive guide, we will delve into key aspects of setting up your own social media marketing agency, from identifying your niche and target audience to selecting the most effective platforms for your clients’ needs. HubSpot can help you get started on this task.

Niche 98
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How to Run a Social Media Marketing Agency Successfully

Lead Fuze

From identifying your niche market and offering unique services to building your brand style guide and assembling the right team – we’ve got you covered. Analyzing Competitors and Finding Gaps in the Market Start by researching your competitors and analyzing their strengths and weaknesses. Why is this important?

Niche 98